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B2B Content Marketing: 5 Trends That You Need to Watch in 2020

B2B PR Sense

How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? 5 B2B Content Marketing Trends That You Should Know.

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How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies. These statistics prove a direct link between your content and communications and how willing people are to invest in your brand -- aka, your bottom line.

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Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per Shonaliburke.com), don’t pass off content marketing as just a buzzword just yet. Infographics.

How to Overcome 7 Top Content Marketing Challenges

Cision

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. While it’s indisputable that content marketing is making waves in the business world, many marketers still complain about challenges they face on a daily basis.

How to Tailor a Content Marketing Strategy By Company Size

Contently - Strategy

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. “We want to be as cool as Apple or as daring as Red Bull ,” someone might say, ignoring the fact that Apple and Red Bull have giant teams and giant budgets devoted solely to content. Level 1: A small, committed content team. Primary goal(s): Brand awareness.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Credibility: Why Content Marketing also needs PR .

B2B Content Marketing: 12 Master Tips That You Need to Know

B2B PR Sense

Only 37% of B2B marketers have a documented B2B content marketing strategy ! While a blog or infographic may seem like an insignificant piece of the puzzle, every piece of content is crucial to your business. A content strategy helps to guide your content creation efforts with tactical precision. So what principles should steer you through your content creation and strategy? 12 Expert Tips to Improve Your B2B Content Marketing Strategy.

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How to Get the Most Out of Your B2B Content Marketing Strategy

B2B PR Sense

B2B content is the word du jour withmany companies having invested int their own B2B content marketing strategy. Today, it's s no longer a matter of companies implementing content within their marketing plan. The issue now is using that content to its fullest potential. Many companies have tackled the need for content with full gusto, pumping out top-notch content as if their lives depended on it. Create a Content Management Strategy.

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5 Must-Have Types of Content Marketing

Cision

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs. Let’s look at the types you absolutely need in your content marketing strategy. Also diversify the types of posts you write.

Write With Purpose: Your Content Marketing Needs a “Why”

PR 20/20

Widmer is a content marketing expert and freelance writer. Content marketing isn’t a sprint—it’s a marathon. Why are you writing? If you’re just putting content out there for the sake of putting it out there, it’s highly unlikely you’ll see a high level of success. In this article, I hope to give you two key takeaways: Down and dirty, actionable steps to creating a strategy for your content marketing. Step 1: Write down your goals.

5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way. It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages.

The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

B2B PR Sense

What are your content goals? That’s why we’ve created this ultimate checklist to get your B2B content marketing on track. This checklist has been designed to help you prioritize your content creation, come up with content ideas, and grow your audience over time. When developing the correct content marketing mix you should leverage the newest techniques and platforms so you won't be stuck in the past. Create a B2B Content Strategy.

How content marketing can make your branding efforts sing

PR Daily

Brand managers know they must make content marketing a part of their campaigns, but examples and statistics that show its power are only the beginning. Anyone who starts on a journey into content marketing quickly realizes that it’s not enough to simply say that you’re doing it. Every piece of content has to have a purpose, lest you create it in a vacuum. That’s where a recent infographic by Write to Done comes in.

How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. However, a great public relations practitioner knows content marketing like the back of their hand. Why, through content, of course. Content marketing vs. public relations. Five examples of content marketing.

Infographic: The 15 biggest challenges for content marketers

PR Daily

Content marketing done well is a big investment. Whether you outsource your writing (or editing) or hire an in-house staff of creators, many moving parts can add up to a big headache for managers and corporate communicators. conducted by SEMRush and the Content Marketing Institute, 1,844 content creators were asked about their workplace frustrations. It found: Content strategists worry most (33 percent) about creating relevant content for their audiences.

Infographic: How to nurture creative, productive writing habits

PR Daily

Instead of counting on sheer willpower to consistently crank out content, take a more strategic, sustainable approach toward producing inspired output. An infographic compiled by the inimitable Henneke from Enchanting Marketing makes a compelling case for why writers shouldn’t rest on their laurels, waiting for the muse to arrive. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

5 steps to outstanding content marketing

PR Daily

By now, most organizations realize that content marketing should be a crucial part of their PR and marketing strategies. However, it can get overwhelming to remember to update your blog regularly, distribute your newsletter on a consistent basis and focus the necessary time on social media marketing. Fortunately, by counting to five, you can remember the crucial tenets of content marketing: 1.

Infographic: Tips for creating ‘big rock content’

PR Daily

How do you ensure your content strategy will create something your audience can’t ignore? When building a content strategy, it’s important to start with something big. Your big idea—whether it’s research, entertainment or something that combines the two—should be striking enough to grab immediate audience attention and continue to draw eyeballs as you repurpose the content over time. FREE DOWNLOAD: How to create content that converts leads into sales ].

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online. Yet that same content can be incorrect, promotional, contradictory, or overly complex. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?

11 Simple Ways for PR to Score Content Marketing Points

Sword and the Script

As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. In this case, market research has consistently demonstrated people favor recommendations from peers over brands.

Infographic: Why content marketing is a must for your small business

PR Daily

Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets. Of course, content marketing can be a massive waste of time, resources and energy, but according to this infographic from Muffin Marketing , it can “drive traffic to your website for years to come.”. If you shuffle out materials laden with lousy writing, poor graphics and irrelevant subject matter, your brand profile will suffer.

Infographic: Do’s and don’ts for social media marketers

PR Daily

Every interaction with a customer poses a risk to your brand. This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. Don’t broadcast marketing drivel. Your audience gets enough of your marketing messages elsewhere. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Reaching out through your preferred platforms comes with plenty of risks.

Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. To capture attention, many brand managers create articles, videos, infographics and other visuals to reach audiences and help them solve pressing issues. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend. A recent content marketing survey by Clutch. However, not all content is created equal.

Fact-verification checklist for content marketers

PR Daily

Amid the tsunami of fake news, skepticism about the legitimacy of content and outright hostility for the written word, fact-checking is making a comeback. For content marketers keen on getting it right, Visme has created a handy infographic. Even in the freewheeling world of content marketing, just one misstatement can ruin your piece and tarnish your credibility. Your content marketing might ignite sales, but it can also cause a PR fiasco.

Blogging trends for content marketers

PR Daily

Blogging for business has gone from perceived trend to a valuable business tool that helps achieve real marketing objectives. How are bloggers approaching their work in this age of content marketing—and how do marketers’ efforts compare? WEBINAR: Cisco shares its best brand journalism and social media tips. A survey by Orbit Media Studios says that bloggers spend more time creating blog posts, with the average post taking about two and a half hours to write.

12 Months of Content Marketing

Beyond PR

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. February: Strategize Your Blog Content for the Future. But a better strategy is to plan out your content several weeks or months — even quarters — ahead.

Infographic: 7 common blog errors to avoid

PR Daily

Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. Are you wearing yourself out trying to publish new content every day? This infographic from Who is Hosting This argues that burning out your writing staff to maintain a breakneck publishing schedule might be shortsighted. In the current digital landscape, the quality of your content matters more than the frequency of your output.

How to thrive in content marketing

PR Daily

You probably already know how important it is to incorporate content into your marketing strategy. What you might not know is how to get started, or how you’ll put out good content day after day. Here’s how: Assemble a content team. The first step is establishing who will be developing and promoting your content. Your team should be led by a content manager (someone who sees the big picture). How will your content support your business?

Report: PR pros excluded from content marketing efforts

PR Daily

Many organizations’ content marketing efforts don’t properly align with their PR strategies. recently released a report called, The State of Content & PR – Optimized or Opportunity? which revealed that more than half of communicators surveyed (52 percent) don’t think their organization maximizes its content marketing efforts. Having enough resources—including personnel and time—can make a different in content strategy success, too.

5 keys to successful media relations right now

PR Daily

Creating owned content, such as blogs, brand journalism , white papers or infographics, allows you to have greater control over important messages during a time when misinformation, fear and uncertainty are weighing on the public.

Infographic: How to bolster your SEO performance on Google

PR Daily

This infographic from DCI shares tips on how to improve your SEO ranking and ensure Google values your contribution to the world wide web. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. To get the big picture on how you can improve your SEO performance on Google’s platform, see the full infographic. The post Infographic: How to bolster your SEO performance on Google appeared first on PR Daily.

Announcing PR Daily's 2017 Content Marketing Awards finalists

PR Daily

Creating content that resonates with your audience is a gateway to increasing followers, influencing purchasing behavior, finding talented employees and so much more. PR Daily’s 2017 Content Marketing Awards aimed to find organizations with big marketing goals and successful content. This year’s applicants include restaurants, health care organizations, financial institutions, tech giants, influencer marketing firms and more. Brand Awareness.

Infographic: How to craft captivating online content

PR Daily

A flashy new website must feature high-quality writing, or visitors won’t stick around for long. Your content has become a crucial part of your brand identity. Specifically, customers are reading what you write about yourself on your website. The quality of your blog can have profound implications for your brand image and overall performance. Make your content “skimmable” with bullet points and bold or italicized text to emphasize main points.

Infographic: 55 blog post ideas to captivate your audience

PR Daily

Keeping up with the internet’s insatiable appetite for content is exhausting. However, industry experts suggest that a quantity over quality approach will damage your brand. Marketers and content creators must produce a steady stream of captivating, informative posts. For marketers who feel they are running out of ideas, Digital Marketer has put together an infographic that contains 55 ideas for different blog posts.

5 ways to use LinkedIn for content marketing

PR Daily

Although users can hunt for a new career, share online portfolios and connect with other professionals, LinkedIn can also boost marketers’ and PR professionals’ efforts to create and share content. Here are five ways to use LinkedIn in your content marketing strategy: 1. A great way to interest your online community is to provide helpful information such as listicles, how-to articles and infographics.

Infographic: What can help your content sizzle this year?

PR Daily

Be transparent and authentic in your messaging, partner with complementary companies and don’t ditch long-form writing. This guide shares more content marketing trends for 2019. It’s past time take stock of your content marketing efforts. Crafting quality, original content is a great way to drive website traffic, boost SEO, establish yourself as an authority and build trust at a time when a premium is places on brand authenticity.

AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathway Pacific cuts 8,500 jobs

PR Daily

Snapchat might not be brand managers’ social media darling, but don’t count it out. Are you using Snapchat in your social media and content strategies? Along with increasing reach for branded messages, podcasts also pump up purchase intent, with 12.8%

5 cheap ways to pump up your content marketing

PR Daily

Everyone is talking about how content is king and how one needs to produce a lot of it to succeed online, but not many businesses actually see real results from their content efforts. The majority of online businesses invest in content marketing simply because their competitors do so or because they have been told they need to. Content marketing often lacks a plan, or any type of a strategy behind it. Content builds trust and loyalty.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more. You’d be wise to consider that in your content strategies as you look to the future. Image courtesy of B2B Marketing.

7 ingredients to tasty infographic writing

PR Daily

Infographics are the chocolate chip cookies of the internet. Of course, not all cookies (nor infographics) are created equal. The special ingredient for whipping up irresistible infographics is tasty, snappy writing. As with all writing, it’s important to convey what the reader stands to gain right from the get-go. The infographic advises leading with a catchy title, followed by an interesting intro and section subheads.