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The 7 Worst Mistakes You Can Make in B2B Content Marketing

B2B PR Sense

In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. Some of these mistakes are old timers -- others are newbies as the B2B marketing industry has evolved. We've created a comprehensive list tthat will help you ace content marketing. 7 Mistakes That Harm B2B Content Marketing Success. Handpicked Related Content. Infographics.

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Viral Marketing: The Hope, Hype and Helplessness

Sword and the Script

It’s every marketer’s dream to go viral, but only a handful will ever experience it. While marketers can do things to set the conditions for going viral, things can’t be made to go viral. At best, viral marketing is usually a gamble with marketing credibility. A cursory investigation into any theme, meme or idea that went viral will usually find a healthy dose of luck and years of effort. The Hope of Viral Marketing.

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The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

B2B PR Sense

What are your content goals? That’s why we’ve created this ultimate checklist to get your B2B content marketing on track. This checklist has been designed to help you prioritize your content creation, come up with content ideas, and grow your audience over time. When developing the correct content marketing mix you should leverage the newest techniques and platforms so you won't be stuck in the past. Create a B2B Content Strategy.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Hello, communicators: Nathalie Balda, senior social marketing manager for Prime Video at Amazon, took part in a spreading joke format that applies a pun to your industry. You can view the entire report and infographic here.

10 ways infographics can power your content marketing strategy

PR Daily

Some of my favorite infographics are about infographics. Here are the 10 reasons to use these visuals in your content marketing strategy, from the fine folks at Digital Marketing Philippines. Infographics position you as an expert. You can use them to expand beyond digital marketing. Infographics can make your content more understandable. Infographics can increase your search marketing results.

Announcing PR Daily’s 2018 Content Marketing Awards finalists

PR Daily

The platforms we use to tell our stories, along with how those stories meet larger business goals, can make all the difference when measuring content marketing success. PR Daily’s 2018 Content Marketing Awards was all about highlighting unique, powerful content. CONTENT MARKETING FOR THE PURPOSE OF …. Brand Awareness. Increasing Huawei’s Brand Recognition, Huawei with Racepoint Global. CONTENT MARKETING ASSETS.

Five ways your content marketing might win recognition

PR Daily

We want to know how your content marketing showed its strength. There’s one sure way to find out: Enter Ragan’s 2015 Content Marketing Awards. Below we list five scenarios of how your entry might win one of the categories in our 2015 Content Marketing Awards. Your marketing strategy sparked global interest. Did companies around the world look to you to set new standards for content marketing?

5 ways your content marketing might win recognition

PR Daily

We want to know how your content marketing showed its strength. Enter Ragan’s 2015 Content Marketing Awards. Here are five scenarios where your entry might win one of the categories in our 2015 Content Marketing Awards. Your marketing strategy sparked global interest. Did companies around the world look to you to set new standards for content marketing? The integration of mobile into your online marketing.

5 cheap ways to pump up your content marketing

PR Daily

Everyone is talking about how content is king and how one needs to produce a lot of it to succeed online, but not many businesses actually see real results from their content efforts. The majority of online businesses invest in content marketing simply because their competitors do so or because they have been told they need to. Content marketing often lacks a plan, or any type of a strategy behind it. Content builds trust and loyalty.

How to Create an Action Plan for Your Content Marketing

PR Fuel

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. Creating an action plan for your marketing doesn’t have to be complicated. What do you hope to achieve by increasing your content marketing efforts? What kind of content do you hope to create? This content is often unsuccessful. Branding

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Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more. You’d be wise to consider that in your content strategies as you look to the future. Image courtesy of B2B Marketing.

Social Sharing Fills Different Needs than Search; Unscripted Marketing

Sword and the Script

Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. We search for content that is useful. We share content that is interesting or entertaining. Search is a form of a question…which is why answering customer questions is a sound strategy for content marketing. By contrast, we share content on social media when it’s convenient for us, says to Steve Plunkett.

Infographic: What content do users love to share on social media?

PR Daily

Getting users to share your creations is the elusive end goal for all content marketers. Knowing what content you should be creating—and on which channels to share these pieces—will unlock the secret to viral success. RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more.]. What content are they looking for and what compels them to share what they read? breaks down the science of social media sharing in an infographic.

How to get more PR value from surveys

PR Daily

What this means for brands is that investing the effort and money into gathering proprietary data and using the findings to tell a powerful and provocative story is one of the most effective catalysts for driving meaningful press coverage. The good news for marketers is that technology has made it immensely simple to generate your own research. 2. Create an infographic. Your infographic can form as one of the tools in your media outreach arsenal.

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Why and how communicators should create infographics

PR Daily

Together with the predicted rise of content marketing, it''s likely that during the next couple of years we''ll witness a growing interest in brand infographics. Infographics are a smart content feature. How can you create great infographics that will captivate your audience and clearly communicate your brand message? Here''s my guide to making the most from this innovative medium: Choosing the right content.

McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

Also: Influencer marketing’s effectiveness by generation, Arby’s pop-up sandwich store, Airbnb responds after tragic house party deaths, and more. Here are today’s top stories: Marketers serve up tweets on #NationalSandwichDay. Jimmy John’s also played off the viral sandwich’s fame with its tweet: Celebrate #NationalSandwichDay with the best fried chicken sandwich around. Also, don’t make Chick-fil-A’s mistake and forget an elemental brand tenet—it’s closed on Sundays.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 5) Marketers will slow down.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. Infographic: How to get your message out on TikTok. In a story for The New York Times , several market solutions that use AI to offer simultaneous transcripts of conversations, business meetings and more are generating interest in the business community.

McDonald’s Portugal apologizes for Halloween gaffe, Chick-fil-A flubs National Sandwich Day promo, and AA flight attendants speak out

PR Daily

Also: CMOs to broaden their roles in 2020, Georgia Tech’s social media viral hit, Molson Coors plans a rebranding and staff cuts, and more. No quick publicity hit is worth undoing the branding you’ve worked so hard to build. ” Why it matters: Local campaigns can quickly go global, thanks to social media and citizen journalism, and using historical tragedies is never wise for a marketing campaign. Infographic: The benefits of purpose-driven marketing.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Also: 25 years of banner ads, CIOs’ crucial role, Chipotle ballyhoos burritos on TikTok, and your top content priorities for 2020. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. This is especially important as chief marketing officer roles are rolled into executive communications positions, putting PR pros in charge of finding ways to break through the noise.

Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written, audio, and visual content year over year. So being able to scale content with limited resources is key.”.

How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? Your social media channels are a crucial part of your content distribution strategy and an important way to stay connected to your consumer base. This calendar should track your organization’s goals for its online channels and help you schedule daily posts to ensure the optimal content mix. The community drives what kinds of content we post,” says O’Looney.

10 Types of Content That Drive Demand & Boost Engagement


That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). Infographics.

3 Steps to Equip Your Company Blog for the Road Ahead


We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Then, fulfill that promise in your content.

Content Marketing Is So Last Year

Flatiron Communications

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior. Some creators even claimed to have sure-fire recipes for viral success. Media Brands on Snapchat Discover (Dec 16.

Optimizing your op-ed, Instagram eyes TikTok-like videos, and Canada’s PM apologizes for ‘brownface’ photo

PR Daily

Good morning PR pros: The Fed is injecting more cash into markets, its third straight daily injection intended to revive an economy weighed down by global trade fears. Communicators are responsible for explaining complex market moves and allaying stakeholder fears about a possible market downturn. Whether Trudeau’s apology will help him weather the storm is an interesting test case for crisis communicators and brand managers.

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Papa John’s new chief claims ‘most loved pizza,’ SC Johnson protects its tagline, and Lowe’s exec apologizes for racist remarks

PR Daily

Rob has an impressive track record of growing purpose-driven brands like ours and we know he will be a valuable addition to the Papa John’s family. Lynch will take over repairing the pizza chain’s reputation and brand image following racist comments that its former founder, John Schnatter, made during a conference call. Why you should care: Carefully police your brand and its protected trademarks and copyrighted phrases, images and names.

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Financial services content is also incredibly complicated. million for their content marketing budgets in 2019, per Contently research. Brands spend large sums of money on content marketing.

Content Foundations: Buyer Personas, Why Use Them & How to Make the Most of Them


Brand image is of paramount importance to a business. In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. 3 Content Marketing Wins with Buyer Personas.

Accelerated PR For Startups

Doctor Spin

In my experience having helped various types of startups from obscurity to established brands, I recommend startups to go through four basic stages, Preparation Work , Milestone Work , Baseline Work and Campaign Work. In Stage 1 we will concentrate on the Surround Effect and the Viral Loop. After all, it’s what you do every day that will determine your PR success, not aggressive marketing activities every once in a while. Attracting traffic through content marketing.

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Social Media Marketing for Complete Beginners


Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist. Most social media platforms give you the opportunity to visually communicate your brand message. It’s called the cover photo, and most brands fail to fully optimize this real estate. Use your cover photo to encapsulate what your brand is about. Brand your cover image.

H&M to close 250 stores, POTUS shares COVID-19 diagnosis on Twitter, and Ford CEO replaces CFO on first day

PR Daily

Also: A cheat sheet to creating a marketing budget, Casey’s General Store gets a new look and name, Reddit partners with Newswhip, and more. Wisely, brand managers are remaining silent. Learn how fake news goes viral with “The Misinformation Age: How False Beliefs Spread.”.

Transform Your Brand Into an Icon with Visual Consistency

Beyond PR

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. Iconic brands, like Coca Cola, Apple and Pepsi, are immediately recognizable and carry with them certain expectations of quality. The reason: Visually consistent marketing. When communicating your message across any medium, look for opportunities to reinforce your brand story.

Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts

PR Daily

The offering aims to boost slumping beer sales, but it raises the question: What’s too far outside the box when you’re trying to revive a tired brand? Why you should care: Engaging in unethical PR and marketing behaviors will come back to haunt your organization’s reputation. The finding underlines the platform’s struggles to police content , especially considering the staggering amount uploaded daily. Related reading: 10 free tools for creating infographics, images and more.

Tasteless PR tactics after the Gilroy shooting, top PR tools, and Google honors ADA with giveaway

PR Daily

Good morning, PR pros: A viral Twitter thread is making the rounds online as people share their favorite mashups from creator Lewis Wake. Promoting your products, services or brand after a crisis such as a mass shooting or natural disaster is tasteless—and unless you subscribe to the philosophy that all publicity is good publicity, you won’t gain anything but backlash. To observe D-Day anniversary, brand managers lean toward reverence.

Where and when to share your content

PR Daily

You work hard on the branded content that you create—you should make sure as many people see it as possible. So, where should you share your content to help it go viral? RELATED: Join us at the LinkedIn Headquarters on July 30-31 for our Content Marketing and Brand Journalism Summit. ]. The following infographic makes the case for Facebook, Twitter, Pinterest and a variety of video portals. Want to make your content more searchable?

The Cost of a PR Disaster

Shift Communications

It often takes decades to build a strong, respected brand. Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. United Airlines learned this the hard way; a PR disaster struck when video footage of a passenger being forcibly dragged off a flight created a media firestorm, which consequently damaged their brand reputation and impacted stock value. It Only Takes One PR Disaster.

Links, shares, ‘likes’: How to make your content soar

PR Daily

Despite what many content marketers might think, viral content isn’t such a shot in the dark. A study by Fractl and Moz analyzed the content of more than 300 content marketing strategies and determined that yes, your organization’s content will probably fail before it succeeds. In the 300-plus campaigns that Fractl analyzed, emotion, wide appeal, geographic angling and “indie” culture topped the list of viral campaign topics.

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Symphony of Gates and a Healthy Debate Over Gated Content

Sword and the Script

It’s a question as old as the web – should you gate your content? It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs. The same study points out there’s some contentinfographics for example – is rarely gated. It depends on the goals across the content marketing spectrum – is the content intended to attract, convert or retain customers?

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How to Spy on Your Competition & Steal Their Secrets


This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. See how they market online. Implement viral marketing tactics.