3 ways brands can support consumers’ mental well-being

PR Daily

Still, marketers wading into these waters need to understand what mental health is and the ways in which brands can provide meaningful support beyond virtue signaling. It doesn’t matter what type of product you are; every brand is now, or needs to be, a service offering.

How to Utilize YouTube for Your Brand

Konnect Agency

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Why YouTube?

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BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. YouTube launches audio ads.

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

Why it matters: Consumer behaviors have shifted in response to COVID-19, and some of them will remain long after shelter-in-place orders are lifted. Here’s how they argue that your brand should think about video during this or any other crisis. YouTube introduces ‘fact check’ panels.

Survey: LinkedIn joins Facebook and YouTube as a video marketing go-to

PR Daily

The research shows consumers clamor for product explainer videos. New research reveals that LinkedIn offers a surprisingly effective channel and that consumers desire short videos and videos that explain and demonstrate brands’ products and services. What do consumers want?

Report: For detailed reviews, turn to YouTube ‘micro-influencers’

PR Daily

As digital marketers partner with influencers across social media platforms, many are also embracing the rising video trend with YouTube creators. However, not all YouTube creators are equal—and the size of one’s audience doesn’t necessarily dictate success. Shorr said that more than 1,000 of these types of videos are uploaded each week, with top YouTube creators amassing billions of views. When deployed en masse, brands can aggregate influence that’s cheap and authentic.

Costco tightens mask policy, Deutsche Bank suggests WFH tax, and YouTube ditches its annual ‘Rewind’

PR Daily

Why it’s important: As organizations continue to adjust to the changing consumer and workforce landscapes during COVID-19, communicators should issue information in clear, simple terms and provide consistent updates and reminders to both consumers and employees.

YouTube and Instagram Stories offer more interaction and targeted content

PR Daily

New YouTube and Instagram features can help PR and marketing pros looking to increase engagement and stand out from competitors online. YouTube recently announced a new Stories feature for users with more than 10,000 subscribers. Each video under YouTube Stories is available for a week to both subscribers and non-subscribers of a users’ channel. looking to capitalize on short attention spans and increase brand mentions and consumer clicks.

Best Practices for Finding and Reaching out to YouTubers That can Help Your Brand

Buzzstream

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers.

5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

Ah, YouTube. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. However, 100 hours of video are uploaded to YouTube every minute. Why are you joining YouTube? Are you getting traffic from YouTube?

5 ways video can build and sustain consumer trust in your brand

PR Daily

It’s one of the most important factors that influences buyer decisions, but how do you establish or strengthen your brand’s credibility? Establish your brand’s tone and voice. Voice is the way your brand consistently relates to its customers and other audiences.

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YouTube, Instagram increase filtering for user content

PR Daily

The video hosting juggernaut YouTube has announced it will add staff to increase monitoring to remove distasteful or offensive content from its site. wrote : Now that its bottom line is being affected , YouTube says it will begin to take additional steps to protect its advertisers and creators from inappropriate content on its network. YouTube had said then the channel’s removal was part of a new tightening of its child endangerment policies.

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

PR Daily

Affirming his long-stated belief that privacy is a fundamental human right, and not a branding exercise, Cook reinforces Apple’s commitment to its users above its advertising partners. Also: U.S.

WeWork cuts 2,400 jobs, Victoria’s Secret ends fashion show, and YouTube courts brand managers favoring ‘edgier’ content

PR Daily

The clothing company Life is Good has built a brand identity around optimism and the remarkable story of its founders. To celebrate its 25 th anniversary, the company went on a media blitz to push out its brand message. Making sure your brand image is inclusive is no longer a luxury.

The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts

PR Daily

Hello, communicators: “Baby Shark” has become YouTube’s most-viewed video in history, racking up more than 7.04 From the start we have been a brand that bridges the gap between individuals, cultures and generations,” the company said in a statement.

#16: How the consumer driven news cycle changes PR measurement

NewsWhip

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. The effect of brands helping during the Covid-19 pandemic. We can see how consumers feel about an article, whether they experience joy, anger, confusion.

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

Hello, communicators: Airbnb is offering a few lucky consumers the chance to stay in the “Fresh Prince of Bel-Air’s” mansion, hosted by Will Smith: hey…who turned on the lights? YouTube to launch ‘Shorts’ to compete with TikTok. Image courtesy of YouTube.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Bon Appétit journalists of color leave YouTube series. Following the departure in June of the publication’s former editor in chief, Adam Rapoport, three journalists are quitting Bon Appétit’s thriving YouTube series, “Test Kitchen.”.

Top Ways to Improve Brand Reputations

Critical Mention

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience.

Influencer marketing lessons from a 6-year-old YouTube star

PR Daily

Many were gobsmacked to learn that a 6-year-old kid named Ryan has made Forbes’ list by reviewing toys in YouTube videos. wrot e : Since he was three years old, Ryan’s parents have been capturing videos of him opening toys, playing with them and “reviewing” them for videos posted on their YouTube channel, “Ryan ToysReview.”. Ryan has become a multi-millionaire, according to Forbes magazine’s just-out list of highest paid YouTube entrepreneurs.

Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

PR Daily

Why it matters: Data breaches are becoming increasingly frequent, but that doesn’t mean they can’t destroy consumers’ trust in your organization. YouTube demonetizes ‘Coronavirus’ content.

4 reasons PR pros should use YouTube Live

PR Daily

Live streaming is nothing new on YouTube— except that soon, creators and brand managers will be able to go live from their mobile devices. Soon, we’ll be putting the power of YouTube live streaming in the palm of your hands,” read the company’s blog post announcement. This is exactly what many brand managers were waiting for in order to jump into the live-video craze. Here are four reasons why YouTube Live should be on every PR pro’s radar: 1.

Study: How to make the most of your YouTube channel

PR Daily

What kinds of videos perform best on YouTube? from Pew Research Center says about half of YouTube visitors are looking to acquire a skill. Only about 28 percent say they go to YouTube just to “pass the time.” Accordingly, YouTube might be the wrong platform for a PR stunt or other effort to snag wayward eyeballs. YouTube users report going to the site with a particular purpose, so PR pros and marketers would do well to meet specific needs.

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Don’t ignore TikTok, especially if you’re trying to reach younger consumers. Elon Musk boosts YouTube tree-planting fundraiser. A YouTuber Jimmy Donaldson has discovered a surefire way to raise money for cause: Get celebrity influencers to compete with one another. The campaign has already raised $8 million with famous digital personas such as beauty YouTuber Jeffree Star, EDM musician Alan Walker, Twitter CEO Jack Dorsey and now Elon Musk.

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How to Know if an Influencer Makes Sense for your Brand?

Critical Mention

For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours.

Radio 91

5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

Ah, YouTube. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. However, 100 hours of video are uploaded to YouTube every minute. Why are you joining YouTube? Are you getting traffic from YouTube?

5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

Ah, YouTube. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. However, 100 hours of video are uploaded to YouTube every minute. Why are you joining YouTube? Are you getting traffic from YouTube?

As newspaper criticism fades, YouTube video essay flourish

PR Daily

In YouTube’s golden era, video essays are winning over millennials. It’s a trend that marketers, PR pros and brand managers should keep an eye on. In Honest Trailers, an essay produced by the YouTube channel Screen Junkies, the creator criticizes a single movie. For example, former MSNBC producer Evan Puschak published The Evolution of Batman’s Gotham City to the YouTube channel The Nerdwriter.

YouTube juggernaut moves to silence online trolls

PR Daily

Few brand managers have capitalized on social media the way Anderton’s Music Company has built their name on. YouTube. Policing the comments section of a brand’s YouTube channel can be a thorny problem for social media managers and PR pros. A comments section is a powerful tool for fostering community and engaging consumers online—and it’s crucial to YouTube’s algorithms. The YouTube algorithm looks at comments as a quality signal,” Srivastava says. “If

Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

It’s provided updates to its employees and consumers, giving its staff at closed locations up to two weeks of pay for previously scheduled hours and opportunities to work at other stores. Though he mentioned Target’s crisis response, the focus remained on affected employees and consumers.

Disney drops YouTube star PewDiePie over anti-Semitic content

PR Daily

Social media influencers can be a boon to an organization looking to reach younger consumers—but they come with a risk. Such is the case with Swedish YouTube star Felix Kjellberg, known to his followers as “PewDiePie.” At 27, Kjellberg has amassed a gigantic following: More than 53 million people are subscribed to his main YouTube channel, which has roughly 14.7 That didn’t stop him from nabbing partnerships with YouTube, Google and Walt Disney Co.

LinkedIn offers marketers more data, YouTube curtails ‘fake news’ about Hong Kong, and Amazon and DoorDash cave on tipping

PR Daily

Here are today’s top stories: YouTube weeds out channels spreading propaganda about Hong Kong. In a blog post , Google said: Earlier this week, as part of our ongoing efforts to combat coordinated influence operations, we disabled 210 channels on YouTube when we discovered channels in this network behaved in a coordinated manner while uploading videos related to the ongoing protests in Hong Kong.

Amazon embraces YouTube stars—as Disney Channel cuts one loose

PR Daily

The quickest way to consumers’ hearts (and wallets) seems to be through their online heroes. Amazon is partnering with ad agency and video production company Kin Community to launch a six-episode show called “Overhaul,” which will feature popular YouTube vloggers getting home makeovers. This is the first time Amazon has had a co-branded storefront tied to a video series.".

5 ways to stand out on YouTube

PR Daily

YouTube has become the second largest search engine online, and it is crucial that you grab a share of that audience. Consumers are looking towards video rather than text-driven blog posts to answer their questions and entertain them. It doesn’t take a massive effort to get started on YouTube , and the payoff can be huge. One of the most effective things you can do to increase YouTube views is have your viewers watch the videos you produce back to back.

How to use micro-influencers to target ‘local’ consumers

PR Daily

At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. For “OmniLocal consumers,” as we’ve named them, a local buying experience is about feeling connected to a brand, regardless of whether it’s a hometown boutique or a global retailer. Though “OmniLocal” consumers no longer limit locality to city boundaries, there’s absolutely something to be said for understanding the geographic community on an intimate level.

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Google to defend YouTube creators in fair use cases

PR Daily

YouTube has been in the middle of these copyright infringement battles for years, but now it’s stepping up to help its community of creators fight back against unfair claims of intellectual property theft. YouTube will now protect some of the best examples of fair use on YouTube by agreeing to defend them in court if necessary. With approval of the video creators, we’ll keep the videos live on YouTube in the U.S.,

How to Turn Earned Media into Brand Endorsements

Critical Mention

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Most importantly, a positive mention from an accredited person or brand can boost your audience numbers.

Radio 91

Red Bull director shares 4 ways to dominate YouTube

PR Daily

Red Bull is the second-most-viewed video brand, with over 5 million subscribers to its popular YouTube channel. So if you’re creating a two-minute YouTube video, you’ll typically want 20 to 30 shots. 21 PR University webinar “ Create Shareable Videos: How to Plan, Produce and Distribute Brand Stories Millennials Love. ” They make a prosumer version for consumers, but it’s not getting as much traction.”. The best time to drop a Vine or YouTube video?

Guinness asks consumers to ‘raise each other up,’ LVMH and distilleries offer hand sanitizer, and YouTube cracks down on misinformation

PR Daily

In response, Guinness released an uplifiting message for the holiday: “When you raise a pint of Guinness, also remember to raise each other up,” Guinness said in its video, also reminding consumers that it “wasn’t going anywhere.”. YouTube fights misinformation.

Report: Consumers say tech companies can do better on privacy and more

PR Daily

A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. A recent FleishmanHillard report about reputation management and technology highlights the struggle to maintain consumers’ trust amid data breaches, privacy concerns on social media platforms, and increased hate speech online. Though almost 60% of consumers in the United Kingdom think that technology companies are currently regulated the right amount, just over half of U.S.