Remove Branding Remove Consumer Remove Reputation Remove Viral

Report: PR pros aim to increase online reputation monitoring

PR Daily

What consumers say about your organization can quickly spread through digital channels, affecting your brand image. What people say about your organization can either bolster or erode your brand reputation, especially in the digital media landscape.

3 PR and marketing alternatives to ‘going viral’

PR Daily

I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. The more brand managers saw these speedily produced videos gaining views, the more they wanted to replicate that success.

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Kohl’s capitalizes on viral ‘Happy Chewbacca’ Facebook video

PR Daily

It’s the simple joys,” now-viral sensation Candice Payne recently said, and Internet users—along with marketers—agree. RELATED: Produce content that boosts lead gen, brand awareness and reputation. Viral sensation boosts sales and brand exposure.

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Wanted: Talented brand storytellers

PR Daily

How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Reputation Management.

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Also: Remembering Harold Burson, Booking.com welcomes 2020 in style, H-E-B crowned as consumers’ top grocer, and more. In Carnival’s case, a viral photo of a passenger lounging on the Lido deck in an offensive shirt doesn’t bode well for reputation management.

Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. Consumers reacted with glee to the partnership: OH MAN !

Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow

Sword and the Script

Can a good story create value for a brand? The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. JC: I started my career in consumer-packaged goods. JC: Storytelling is, in my mind, the essence of brand development.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes. J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’.

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South Dakota meth PSA goes viral, Chick-fil-A drops donors after LGBTQ protests, and 72% of consumers switch to competitors after bad service

PR Daily

The ad went viral as Twitter and other social media users ridiculed the slogan. Though Chick-fil-A’s messaging is on point with its brand voice and vision, it remains to be seen whether consumers will take this as a welcoming move or merely clucking to attract attention.

Insights from Ragan’s Salary Survey, fashion school makes changes to quell outrage, brands court favor with exclusive items

PR Daily

The decision came after the school apologized for the incident, which went viral after one of the show’s models refused to wear the accessories, which included exaggerated red lips and large black ears: Disgusting. Wondering how to make your brand stick out in a crowded environment?

How to Turn Your Brand Crisis into PR Success with Ease

Cision

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours.

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Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

Also: Kroger and Walgreens stop selling e-cigarettes, what drives consumer purchases, McDonald’s offers a ‘McRib locator,’ and more. It’s a tough position without a PR best practice, as most organizations don’t have the luxury of alienating China’s huge consumer group to take a stand.

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J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

PR Daily

Also: Facebook floats a messaging app to enhance Instagram, a peek inside Starbucks’ branding and design, and how opinions are changing among consumer demographics. By using both functional and expressive voices, we’ll create more space for brand relevance, connection and joy.

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5 ways brand managers can employ word-of-mouth marketing

PR Daily

Historically, word-of-mouth marketing wasn’t easy for brand managers to control, making it hard to measure. It relies on brand marketers connecting with customers and customers connecting with their friends, so analysis became difficult across potential digital and in-person points of contact.

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How Public Relations And Customer Relations Can Work Together

ImPRessions - Crenshaw Communications

One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. Take a look at the recent YouGov survey of Most Improved Brands. Good customer service and good public relations have never been more aligned.

The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation? The Viral Customer Complaint.

How to manage your COVID-19 response

PR Daily

Learn from speakers including: Kim Markus, consumer marketing and PR manager for Scotts Miracle-Gro. Her session “‘Viral’ Social Media Surge: Responding to Crisis in a 24-7 Social Media News Cycle” will be essential for communicators looking to tackle the crisis on their social channels.

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Panera’s missed opportunity offers crisis response lessons

PR Daily

The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. However, this viral moment is a missed opportunity for Panera, especially with its decision to dismiss the employee.

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What American Airlines’ crisis response can teach brand managers

PR Daily

Combine these trends and expect more and more disturbing airline videos to emerge and go viral. There are a few lessons that brand managers working for airlines—along with any PR or marketing pro looking to improve relationships—can learn from American Airlines’ response and similar crises.

CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand

PR Daily

Why you should care: Organizations must be aware of political and social issues that might affect their brand images, however unrelated to their products or services. Kroger joins push for tougher gun laws, consumers readily change brands and WeWork’s founder walks back trademark sale.

7 Ways To Crisis-Proof Your Brand

ImPRessions - Crenshaw Communications

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. Seven Steps To A “Crisis-Proof” Brand.

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Steak-umm earns praise for Twitter rant, Twitter’s CEO pledges $1B to fight COVID-19, and Lowe’s closes for Easter Sunday

PR Daily

Also: Google Maps highlights takeout and delivery options, Wendy’s connects with social media fans virtually, Foursquare shows changing consumer behavior, and more. Let this serve as inspiration as you seek to strengthen relationships with consumers and employees throughout the crisis.

Trainwrecks: 7 PR Disasters from 2016

TrendKite

People really wanted to get a visual on that one, so YouTube videos went viral.). In the very early days, consumers and PR experts felt like Samsung did not do enough to make people aware of the seriousness of the issue. Also, part of the challenge is most people interact with their Samsung device through wireless carriers like AT&T and Sprint, who did not want their own brands to be damaged by more talk of the problem. Brand Reputation Management Crisis Management

Designers apologize to Chinese consumers, ‘influencer fraud’ cost nearing $1.3 billion, and Universal pulls ‘The Hunt’ after mass shootings

PR Daily

Good morning, PR pros: You probably remember the viral video of a BBC Skype interview gone wrong when the interviewees’ kids barge into the room: According to new research, such missteps are becoming more common. Still, influencers must diligently protect their personal brands.

NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

7 hints to help create viral content. J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? In an age of constant security breaches and data privacy concerns, most consumers recognize this.

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

s streaming service, Disney+, released a now viral Twitter thread, touting its lineup coming to the service: It. Why it matters: Layoffs accompanied by news of an adverse work environment are a recipe for a deepening reputational crisis.

12 Secrets To Protecting Your Brand From Celebrity Scandals

MaccaPR

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 Jared Fogle’s actions are inexcusable and do not represent our brand’s values. Is the celebrity doing impulsive tweeting that could embarrass your brand?

Businesses Should Fight Back Against Online Attacks

David PR Group

The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. David online reputation the iron horse yelp

How new PR grads are approaching the workforce amid COVID-19 disruption

PR Daily

It’s the last thing any brand or company wants to think about right now—bringing on new talent. We are building relationships with brands that instill trust and community through creative and authentic content. What does this mean for your brand?

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How Experiential Marketing Could Benefit your Company

5W PR

In fact, one of the best ways to boost brand loyalty for an organization, is to take the marketing conversation offline with experiential marketing. They create experiences where users are able to interact with the brand in person and discover what they’re all about.

How to use corporate social responsibility efforts for PR wins

PR Daily

As brands struggle to find ways to keep their names out in front of their audiences, PR pros are on the lookout for stories that can capture the attention of journalists. Communicated in the right way, CSR has clear benefits for brands. CSR protects your reputation.

Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

The company held a flashy press event to bolster its reputation and market position , but many critics still aren’t ready to buy in. The bank has apologized and acknowledged that the incident has damaged its reputation.

PR Lessons From NBC And Crock-Pot

ImPRessions - Crenshaw Communications

Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. A starring role in a hit TV series, particularly at such a critical plot point, is something brands can only dream of, so of course Crock-Pot wanted to take advantage.

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Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

However, today’s banner ad gets a click-through rate of roughly 0.5%, partially because the average consumer is faced with 1,700 banner ads every month. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics.

4 steps to protect your organization from misinformation

PR Daily

The changing landscape for communications pros has many looking to shore up reputations and combat fake news. As a result, individual leaders, businesses or organizations can see their reputations damaged, and even devastated.

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McDonald’s Portugal apologizes for Halloween gaffe, Chick-fil-A flubs National Sandwich Day promo, and AA flight attendants speak out

PR Daily

Also: CMOs to broaden their roles in 2020, Georgia Tech’s social media viral hit, Molson Coors plans a rebranding and staff cuts, and more. No quick publicity hit is worth undoing the branding you’ve worked so hard to build.

Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Market research is vital to understanding how target audiences consume info,” said Haworth. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

5 ways social media has reshaped the PR industry

PR Daily

From changing the way people consume their news to contributing to the rise of the citizen journalist, social media has forced PR pros and reporters to adapt or perish. This means that social media users expect an immediate response from brands when they have a concern, complaint or question.

Leverage Your Brand’s Poker Face Into a Competitive Edge

Cision

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions.

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