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Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. Let's look at how you can grow your audience effectively and make the most of your social media for branding. You may have begun a social media and branding strategy. Growing your audience on social media is not impossible.

Infographic: Do’s and don’ts for social media marketers

PR Daily

Every interaction with a customer poses a risk to your brand. With social media, that risk is compounded exponentially. For any team looking to engage a social media audience, there are some basic rules of the road: Be polite; avoid politics; respond quickly; be human. However, even the most experienced social media team can run afoul of the online mob. Social media is a two-way street.

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Infographic: The 5 P’s of social media marketing

PR Daily

Social media platforms can help your organization reach new audiences and engage current consumers on a daily basis. Is your social media strategy getting the job done? Social platforms like Instagram, Facebook and Twitter offer countless opportunities for brand managers to win new fans and develop trust with consumers. RELATED: We're recognizing the brightest minds in digital marketing and social media. ].

Infographic: Why your social media team must invest in video

PR Daily

Engaging visuals are consumers’ content of choice in the online ecosystem, so it’s essential to make them an integral part of your content strategy. Within the next year, they are expected to drive 80% of all online traffic , and brand managers that aren’t tapping into their potential are already behind. RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ]. Infographics Social Media social media infographic social media video

Adjusting your social media messaging during a global pandemic

PR Daily

With many searching for virtual connection, brand managers are perfectly positioned to facilitate connection and community in the face of the COVID-19 crisis. While we are social distancing physically, we are virtually more connected than ever. It comes as no surprise that social networking platforms have reported all-time high usage as some of their features like live video are the closest thing we have to face-to-face communication. Brands are stepping in too.

Infographic: Trends that are shaping the social media landscape

PR Daily

To thrive in the social media ecosystem, you must stay ahead of the tactics that are dominating the digital realm. RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. Digital Marketing Philippines shares the tactics, strategies and content that brand managers should know and implement into their marketing strategies in this infographic. Use social listening tools to generate more leads.

Infographic: Facebook leads all social media with 68% of U.S. adults

PR Daily

These stats can guide your social media strategy. Social media is always changing—but some industry facts are starting to become industry institutions. . Yet the company continues to hold a robust market share over other social media platforms. As we recently reported on PR Daily , some communicators looked at their shrinking organic reach on Facebook and have decided to follow their consumers to other sites. Social Media

How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. Your social media channels are a crucial part of your content distribution strategy and an important way to stay connected to your consumer base. However, industry insiders will tell you that it isn’t enough to blurt your thoughts onto your Facebook page and wait for consumers to click.

7 ideas for social media posts

PR Daily

Here are some ideas for social media missives to stay connected with your followers. Keeping your following involved is a great way to build a community of fans for your brand. What are some of the proven, time-tested social media ideas that can help build engagement? Create infographics. Infographics are liked and shared on social media platforms 3 times more than any other type of post.

Handling Social Media Complainers

Rock the Status Quo

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. Customer service is a HUGE component of social media, but does it apply to public relations? Complainers jump on social media, because it brings audience to their voice. Social media is real-time.

10 of brands’ worst social media mistakes

PR Daily

Companies are increasingly turning to social media to expand their Internet presence, promote their brand and engage with consumers. However, though social media is a powerful and effective tool, it can also generate a ton of negative publicity if used carelessly. Here are 10 social media blunders that stand as cautionary tales on what not to do on the Internet: 1. These social media blunders reveal a couple important lessons.

Infographic: 6 social media marketing trends to watch

PR Daily

When it comes to social media marketing, one thing is certain: Nothing lasts forever. The landscape is constantly evolving, and brand managers must stay privy to the latest practices to have the upper hand. What must your social media team be prepared for? How are consumers communicating on these platforms? These are all questions that keep brand managers up at night. Take a breath: An infographic from Digital Marketing Philippines.

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Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage

PR Daily

Why it’s important: The NFL team has faced growing criticism for its name and logo, leading to the organization using its current placeholder moniker until it can decide on a new brand. SOCIAL BUZZ . Don’t forget to update your social media images as well.

7 reasons organic social media remains essential

PR Daily

While there are ways to continue to stay relevant on the platform , is organic or unpaid social media still worth the time and resources a business needs to invest? Organic social media efforts are cost-effective. Even though it takes time and energy to create social media updates, they’re still extremely cost-effective. Social media provides authenticity. Organic social media compliments advertising. Three Girls Media.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. SOCIAL BUZZ. You can view the entire report and infographic here. SOCIAL BUZZ.

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Blueprint for social media success

PR Daily

Managing multiple social media accounts can be a time-consuming nightmare. Alas, the good people at MarketingProfs have shared an infographic that plots a course to success on six popular networks. RELATED: Join us for the Social Media #Mashup at Disneyland. ]. More branded content on YouTube. Explosive growth of Instagram’s Business Tools, which give brand managers access to analytics and let them create ads within Instagram’s app.

30+ Amazing Video Insights to Get Brand Exposure and Reach on Social Media [Infographic]

Social PR Chat

How can you survive social media without video insights? Racking up more than 2 billions daily active users, Facebook is a force that’s hard to ignore – especially for brands. Obviously, Facebook is not the only social media platform where you can get brand exposure and reach. The reasons why social media platforms are getting more and more traction every day is because they comply with what people demand these days: video content.

Personal Branding Tips: How to Ensure Success for 2021

B2B PR Sense

But let's not allow that to detract from your personal brand. With that in mind, let's look at some personal branding tips that will help you to succeed in 2021 and beyond. But first, why should you even care about building a personal brand? Why Personal Branding Is Important.

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11 ways to amplify social media engagement

PR Daily

The goal of any social media pro is to increase online engagement—which, in turn, can boost your bottom line. However, persuading consumers to interact with your social media posts—much less follow your calls to action—isn’t always easy. An infographic from Red Website Design shares several takeaways to get started: 1. Twenty-six percent of people say they follow brands on social media that align with their interests.

How native content helps consumers 50 and older make purchasing choices

PR Daily

For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. Native ads are integral to the media mix, with all native formats combining to represent 63% of total US digital display ad spend. It’s highly effective with target audiences, and works especially well among consumers over the age of 50. It can incorporate digital, print, video, interactive infographics, virtual and augmented reality, and more.

Best Practices in Social Media Content

5W PR

Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Brand Awareness? Once your objectives are outlined, follow the seven steps below for best practices in social media content: 1 – Choose the Right Channels. 2 – Identify Your Brand Voice. Nearly 80% of social media is now consumed on mobile devices.

7 ideas for social media posts

PR Daily

Keeping your following involved is a great way to build a community of fans for your brand. What are some of the proven, time-tested social media ideas that can help build engagement? Create infographics. Infographics are liked and shared on social media platforms 3 times more than any other type of post. When presented with an infographic, people are able to understand, appreciate and take action with ease.

Snapchat disses Instagram, 81% of consumers want brands to do ‘right,’ and Snickers campaigns to move Halloween

PR Daily

Good morning, PR pros: If you think throwing shade is only for Wendy’s social media team, the Ohio State Fair’s digital communicators would like a word: Sir this is a Fair We are not [link] [link]. Meet your audience where they are, and, when appropriate, throw shade at your competitors—provided your overall message fits your campaign goals and brand voice. Infographic: How to use Snapchat to reach new audiences in 2019. Branding Morning Scoop PR Social Media Edelman

Bstroy’s bullet-riddled hoodies spark backlash, Gen Z stresses out over news and social media, and Tinder wraps original series

PR Daily

Good morning PR pros: NBCUniversal is launching the streaming platform “Peacock,” an homage to its iconic branding. The streaming wars are heating up as companies vie for attention and content, revealing that your organization’s most valuable asset is its ability to hold a consumer’s attention. Bstroy, an edgy, self-titled “neo-native” streetwear brand, has perhaps taken the edge too far with an apparel line that draws on the epidemic of mass shootings.

Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

PR Daily

million pounds of seasoned meat from its locations in 21 states has consumers asking, “Where’s the beef?”. ” Why it matters: Making diversity and inclusion efforts a focus can boost your company culture, attract new talent and endear consumers. That doesn’t mean you, too, should go dark before your next product launch, but thinking of ways to keep consumers on their toes can build excitement and draw greater attention (along with kudos).

Infographic: YouTube, Facebook Stories on the rise in 2020

PR Daily

According to research from Animoto, video content is growing in popularity for social media users. What are the best tools available for marketers on social media? According to data from Animoto, communicators should consider investing in YouTube and branded stories on Facebook. With the rising importance of visuals and the need for brand managers to reach consumers directly online, social media video content might be an essential component of your strategy.

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. 500 Social Media Study. Infographic: Millennials and Social Commerce.

Infographic: The state of video marketing for 2020

PR Daily

How can videos make or break your branding in the coming year? Check out this infographic to learn how you can create and deploy content that wows your audience. According to this infographic from Depositphotos , 80% of marketers say video has helped them increase traffic to their website and generate leads. Top stats from the infographic include: Facebook ranks as the No. 1 social media platform for consumers to watch brand videos.

8 steps to better social media marketing

PR Daily

It’s one thing to be on social media; it’s quite another to be good at it. Here to help in this confusing cyber quest are the people of Digital Marketing Philippines, who’ve created an infographic to improve your online messaging. They offer eight tips to keep your footing in the shifting sands of social media marketing. The infographic’s first ort of advice is to “go deep, not broad” by focusing your efforts on no more than three platforms at a time.

Social media press release examples

Prezly

In this comprehensive post you’ll find examples of social media press releases, a practical guide, and a free template to get started. How do you use social media press releases to share your story with press and online influencers? And why should you ditch traditional media releases? At its most basic level, a press release is a story that you tell about your brand , such as: the launch of a new marketing campaign. Infographic press release.

Infographic: How content marketing builds trust and brand loyalty

PR Daily

Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. Communicators report that owned media and social (shared) content are of increasing value in the modern media landscape. For many organizations, that means it is essential to create content in-house and push it out through social media channels and other online platforms. Content Marketing Infographics Marketing content marketing infographic

5 social media trends PR pros must embrace

PR Daily

Social media tactics are a must for any well-rounded PR or marketing campaign. However, how can you stand out in the sea of content and messages online—especially as social media best practices continue to change? Video is the future of social media marketing, and it can drive engagement for your organization. Though most social media pros know they shouldn’t post only promotional content, it seems that only some employ the practice.

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Infographic: Top graphic design trends

PR Daily

Your visual content can make the difference between brand devotees and lost customers. With so many competing draws on consumer attention, brand managers have a tough time rising above the digital noise. This infographic from Depositphotos offers the latest trends with tips on how to help your organization stand out. To learn how to implement these graphic design ideas into your website and offline materials, consider the full infographic.

Social Dads: Profile of a Father on Social Media [Infographic]

Sword and the Script

More than half of dads on social media are inclined to agree they’ve had had conversations or found resources that helped them become better fathers. That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. From parenting help to choosing what products and services to buy, dads rely on social networks as a central part of the buyer journey.”.

How to provide excellent customer service on social media

PR Daily

Of all the social media benefits and uses for organizations, none compares to customer service opportunities. It was the first way that brand managers connected with people through social media, and it remains a crucial function of these platforms today. Download our free guide: 6 steps to crafting an internal social media plan. ]. When handled poorly, these instances are almost guaranteed to go viral (in a way no brand manager wants).

Digital marketers’ guide to social media listening

PR Daily

One would think all this access to data and understanding about consumer preferences would make our jobs easier, but without a strategic approach to social listening all these insights float away. RELATED: Boost buzz and build brand recognition on the hottest social mediaplatforms at Disney World.]. Putting in place a solid methodology to conduct social listening, capture insights and make them actionable is the lifeblood of a modern marketing organization.

Infographic: How influencers make their money

PR Daily

As brand managers look to recapture consumer trust and build new audiences, turning to trusted online figures has proven a valuable way to build a following. Kite asked over 200 of these social media stars to describe how they talk to their audiences and make money from their online presence, with the data compiled in this infographic. Many influencers look to other channels to pad their earnings, including guest speaking and branded merchandise.

6 social media lessons from NCAA basketball's top teams

PR Daily

I want to know what social media lessons managers can borrow (or completely ignore) from winning teams. All the teams are active on several social platforms. It''s not surprising, since the schools and teams are targeting young consumers, alumni and basketball fans, that the social presences are focused on more consumer-oriented networks: Facebook, Instagram, YouTube and Twitter. Use consistent naming and branding. Build your social media fan base.

Infographic: How to make the most of ‘social commerce’

PR Daily

Word-of-mouth and consumer advocates are familiar resources for brand managers, but with digital tools it’s easier than ever to connect with consumers. Social media has transformed how brand managers interact with customers. With attention spans shrinking and a tuned-in audience coming at a premium, it’s crucial to take advantage of new tools to sell to social media users. The good news is that social media is incredibly effective.

Infographic: How to feature your organization in Instagram Stories

PR Daily

The video blogging feature has become a major hit with users on the social media platform, but do consumers want to interact with brands in the same way? The popular feature, a copy of Snapchat’s “Stories” tool, has become an essential part of many people’s media diet. This infographic from Animoto shares how organizations are already using Instagram stories and how marketers can elevate their brands with new campaigns.