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Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

Recently, Facebook quietly unrolled a new feature called “page integrity”. In an era in which privacy is everything and the integrity of businesses is often called into question, transparency is a very important attribute. This allows users to see recent activity, updates, and modifications to a business page.

Consumer 150
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Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

Privacy laws spook marketers. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer? How are you getting consent from consumers? However, beware! Behemoths build ‘walled gardens’.

Privacy 434
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Building brand authenticity in a world of distrust

Stephen Waddington

However a lack of trust defines much of modern life including our relationships with brands, media, organisations and governments. Hyper targeting and millions of variations of Facebook ads during the EU Referendum and US Election broke that premise,” said Pillot de Chenecey. Digital communication has become a war zone.

Brand 109
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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244
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Top Adtech Conferences For PR Exposure

ImPRessions - Crenshaw Communications

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made.

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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157
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Has Apple Lost Its PR Magic?

ImPRessions - Crenshaw Communications

But 2019 has so far been a rough year for the world’s most valuable brand. In consumer technology, it’s the norm for sales to slow and profits to erode over time. Luckily for Apple, everyone was too distracted by yet another Facebook privacy scandal that the FaceTime bug had a short life.).

Wireless 156