Why and how PR pros should adopt the PESO model

PR Daily

In a system that merges four kinds of media—paid, earned, shared and owned—savvy communicators can keep up with the shifting landscape of news and information dissemination. Your PR team can do these things better if it uses an integrated PESO model and stops thinking of itself only as a brand enhancer and not a business driver. FREE GUIDE: The 7 questions you should be asking about brand journalism ].

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Why and how PR pros should adopt the PESO model

PR Daily

Your PR team can do these things better if it uses an integrated PESO model and stops thinking of itself only as a brand enhancer and not a business driver. RELATED: Learn how to boost buzz, build brand recognition and engage employees on the hottest social media platforms.]. Shared media is another term for social media, and refers to the many ways organizations have begun to use it as their main source of communications—internally and externally.

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Mission Impossible? Migrating to a Career in Public Relations

PR Job Coach

Check the professional development sites of PRSA, IABC and/or other professional communications organization Web sites. Start assessing your online brand and insure that what is on the web about you is correct and is positioned the way you want. Build, enhance and/or check your profiles on Linkedin, Facebook, Myspace, Google Profile, Twitter, Digg, Tumblr, Ning, etc.

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Defining the “Post-Truth” Environment

Return on Reputation

In recent posts , we’ve talked about the so-called “post-truth” environment we find ourselves operating in as communicators. It’s not simply a recent and strictly political phenomena, nor is “post-truth” an ephemeral trend like Second Life or Digg. After all, there are nuances to any specialized field in communications. Corporate Communications Gallup Post-Truth POTUS PR

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5 Ways to Step Up Your Infographics

PR Breakfast Club

Head on over to this infographic by the Visual Communication Guy and notice how many different ways there are to share the content. Right at the bottom there are more sharing options for some of the lesser known networks like Tumblr, Digg and more. You don’t have to go to a particular brand’s website or channel to see examples of this. There was a time when simply creating and sharing an infographic would net you a ridiculous amount of attention.