Why and how PR pros should adopt the PESO model
JANUARY 10, 2019
In a system that merges four kinds of media—paid, earned, shared and owned—savvy communicators can keep up with the shifting landscape of news and information dissemination. Your PR team can do these things better if it uses an integrated PESO model and stops thinking of itself only as a brand enhancer and not a business driver. FREE GUIDE: The 7 questions you should be asking about brand journalism ].