Shift Communications

MARCH 19, 2015

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. We agree on the qualitative outputs of public relations: Increased awareness of your company and its products/services. Increased trust in your brand.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Shift Communications

JANUARY 4, 2016

What does the future hold for public relations professionals? In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. We marketers and communicators have killed the infographic. Click to view the live infographic and work with the data.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Also, it allows professionals to employ the right PR strategies when it matters most. Today, companies expect more from their PR departments.

Trends 97

Trends Brand Branding Analytics 97

Onclusive

DECEMBER 6, 2017

Unfortunately, 82 percent of practitioners say they have no way to evaluate the return they receive on PR. PR coverage has typically been measured by media outlet audience size. Fortunately, we now have two major tools at our fingertips: data and insights. Enter the era of data-driven PR through artificial intelligence.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Shift Communications

DECEMBER 4, 2017

What’s ahead for the public relations profession amidst a world of disruption? In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. Reputation Is Brand. PR Professionals Blindsided by Rich Media. Branded Organic Social Media Becomes Meaningless.

Trends 161

Trends Publicity SEO Advertising 161

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. This is the challenge my friends at AirPR are solving, one data dashboard at a time.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

DECEMBER 21, 2021

PR grows more in demand. Public relations is HOT right now. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. HAROLD’s creation represents the first AI employee of a virtual public relations workforce. 2014: ZIPR Mobile PR Spokesperson App. Christopher S.

Employee 60

Employee Data-Driven PR Communications Software 60

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Of course no PR person would create such a media pitch, but it’s a good reminder that for many people, serious holidays have deep and emotional meaning. Do release some relevant data. Solid data-driven PR story pitches are always welcomed by reporters, but especially so during calendar milestones or big breaking stories.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. How can we use data, analytics, and algorithms to achieve awareness at scale? Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Onclusive

AUGUST 15, 2017

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. Being a good communicator doesn’t mean you can’t be data-driven. “We Why is this the case?

Data 170

Data Data-Driven PR Analytics Measurement 170

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

NOVEMBER 10, 2014

Data is everywhere, and in every industry you have access to lots of it – so let’s see if we can make it less scary to approach and show you the value of the information that you hold. Social Media Data. The post Data doesn’t have to be scary appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

DECEMBER 28, 2015

We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. As a brand manager, the best thing you can do is accept this fact and adjust strategies. Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

MARCH 17, 2015

My plea not just to tech companies, but to PR companies, ad agencies, and marketers across the board: Rather than talk about what everyone’s already talking about—let’s be the ones to get them talking. Data-driven PR does not equate with programmatic thinking. It’s a brand identity and a value prop. Nicole Bestard.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Stephen Waddington

DECEMBER 11, 2019

As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Shift Communications

MARCH 12, 2018

However, if we distill down the essence of public relations, it’s to build awareness and trust in a brand, such that people want to share it, talk about it, and ultimately buy from it. The biggest problem brands face – for the most part – isn’t negative press. What is branded non-negative search?

Measurement 107

Measurement SEO Policies Reputation 107

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets. An asset that can earn branded media coverage is valuable — and that’s not all. Data-driven coverage can establish a brand as a category expert or leader.

B2B 147

B2B Data Retail Survey 147

Shift Communications

JULY 26, 2017

The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Which brings us to our friend, G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Shift Communications

JUNE 12, 2017

One of the most common requests I’ve received in my work in public relations is, “ how do we connect our public relations efforts to business results? ”. This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? PR Isn’t Sales.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

AUGUST 2, 2017

As PR people, we’re often tasked with finding the right celebrity or influencer partners to represent our brands. Here are five key takeaways to keep in mind when vetting a celebrity ambassador: Conduct a thorough investigation into people who align with the brand. How would the audience react to them? Julie Staadecker.

Consumer 92

Consumer Brand Branding Course 92

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. There’s the tide of public opinion – the heat, the energy. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. Emily Mong. Senior Marketing Analyst.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

APRIL 30, 2015

The reality is, for those of us in the “mid-size” bracket, it’s tough to compete directly against the pockets of the large, public agencies when it comes to growth – whether we are talking about sheer footprint, new services or practice specialties. That may sound elementary; basic even – why wouldn’t you use data to make business decisions?

Agency 60

Agency How To Data-Driven PR Data 60

Shift Communications

JULY 24, 2017

Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. Brands that are too quick to pull the trigger – usually via social media – often get caught in a riptide of negative backlash. Another data source G.W.’s

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

OCTOBER 24, 2017

Creating memorable media experiences through product trial has long been a staple of public relations for food & beverage and related brands. This makes it that much harder to stand out in both the reporter and public’s mind. Making taste buds tingle with flavorful hot sauce varieties. Alan Marcus. Vice President .

Content Marketing 74

Content Marketing Marketing Google Trends 74

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Media and publications. The accounts are a mix of individual users/people, as well as brands. Who’s the most verbose? Food and beverage. The Fortune 10.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Shift Communications

NOVEMBER 16, 2015

For example, an incurious marketer or communicator will simply ask the question, “when is the best time to tweet?” ” From there, the citizen analyst would gather up publicly available data and find out that no, there is no such creature. ” This is incurious, because it presumes there is a best time to tweet.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

For example, an incurious marketer or communicator will simply ask the question, “when is the best time to tweet?” ” From there, the citizen analyst would gather up publicly available data and find out that no, there is no such creature. ” This is incurious, because it presumes there is a best time to tweet.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. In the internet of a decade ago, users experienced brands primarily through web browsers.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

AUGUST 9, 2017

Relevancy – Keep your eye on the Big Five: Facebook, Amazon, Google, Apple, and Microsoft are the most valuable global brands. The best chance for success is for the PR team to always be thinking about – and pushing — the business press angle and the necessary elements to the story package. Amanda Monroe. Vice President.

Media 100

Media Data B2B Pitching 100

Shift Communications

JULY 6, 2015

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. What a terrible mixup, to classify something as negative towards your brand when it’s a positive. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong.

Analysis 60

Analysis How To Data Analytics 60

Shift Communications

NOVEMBER 12, 2015

As communications professionals, we know those small businesses without social media are missing a key opportunity. On top of that, free tools like Iconosquare for Instagram and Google Analytics can provide data on other platforms that don’t have sufficient native offerings. ALMOST Free Exposure. Of course you do! Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

As communications professionals, we know those small businesses without social media are missing a key opportunity. On top of that, free tools like Iconosquare for Instagram and Google Analytics can provide data on other platforms that don’t have sufficient native offerings. ALMOST Free Exposure. Of course you do! Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

As communications professionals, we know those small businesses without social media are missing a key opportunity. On top of that, free tools like Iconosquare for Instagram and Google Analytics can provide data on other platforms that don’t have sufficient native offerings. ALMOST Free Exposure. Of course you do! Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60