PRSay

AUGUST 25, 2020

PRSA recently hosted a webinar in its Diverse Dialogues series to celebrate LGBTQ Pride Month. According to a study by GLAAD and Procter & Gamble called “ LGBTQ Inclusion in Advertising and Media ,” non-LGBTQ people who see LGBTQ people in ads are 70 percent more likely to support that brand.

Community 169

Community Brand Branding Advertising 169

HMA Public Relations

NOVEMBER 3, 2023

After attending a PR Newswire webinar, Rayna Burgett is discussing the benefits of organic social sharing and how this approach can strengthen a brand. Learn more in this blog post.

Brand 96

Brand Branding Blogging Social Media 96

Onclusive

AUGUST 26, 2021

When it comes to your PR strategy, earned media is essential for building stakeholder trust, growing your brand success and reinforcing the value of communications. Webinar Speakers. Webinar Date & Time: September 23, 2021 at 1PM ET. Talia James-Armand. Associate Director, PR and Communications. Kelsey Audagnotti.

Measurement 369

Measurement Strategy Media Leadership 369

ImPRessions - Crenshaw Communications

APRIL 13, 2022

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.”

Brand 296

Brand Branding How To Corporate 296

Onclusive

JANUARY 24, 2022

Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Webinar Speakers. Just like media relations, building a perfect pitch has become both an art and a science. Anne Keogh.

Pitching 370

Pitching Media Data Technology 370

PRSay

JUNE 24, 2020

After an overwhelming response to its June 4 event , PRSA hosted a follow-up webinar on June 18 titled “Responding to Racial Injustice with Change and Healing — Part II.” The webinar was held three days after the U.S. Think about that as a brand and as a communicator.”.

Communications 156

Communications Employee Training Company 156

Cision

AUGUST 12, 2016

In a recent Content Marketing Institute study, more than half of marketers agreed that webinars/webcasts are one of the most effective channels in a marketing strategy. A webinar can open many doors for a company. Learn how to unlock this door to create more engaging content with Cision’s best webinar practices. Work backwards.

Study 0

Study Creativity Analytics Content Marketing 0

Onclusive

JUNE 2, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This week, our focus is shifting to the topic of brand engagement. Read on to learn more!

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This week, our focus is shifting to the topic of brand engagement. Read on to learn more!

Consumer 195

Consumer Brand Branding Media 195

Melissa Agnes

SEPTEMBER 23, 2014

In fact, a new survey by InsideCounsel Magazine, commissioned by iThreat Cyber Group, revealed that: “Two out of three legal counsels representing a cross section of Fortune 1,000 companies acknowledge they are not “very well prepared” to prevent a significant, material attack on their product, brand or intellectual property.”

Crisis 208

Crisis Strategy Reputation Privacy 208

Onclusive

JUNE 4, 2020

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. Chief Brand Officer. VP of Brand & Corporate Marketing. Speaker Info.

Media 370

Media Advertising Advertising Corporate 370

Contently - Strategy

OCTOBER 5, 2020

Every month or so, we host a webinar. For years, that encapsulated our promotion strategy, which meant webinar leads were both predictable (which is good) and flat (not as good). In 2019, we decided to add a thin banner to the top of our homepage to promote upcoming resources and webinars. Making some changes.

Advertising 110

Advertising Advertising Real Estate Travel 110

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Cision

SEPTEMBER 1, 2020

Top takeaways from our Audience Journey webinar can help refine your strategy. Do you really know your audience? Are you guiding them to the right places at the right time?

Brand 284

Brand Branding Strategy 284

Onclusive

JUNE 11, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages, through which channels, and how they want to evolve them over time. In this webinar, you’ll learn: How message optimization can help you own the story Why NEO Messaging technology is unique Best practices for using NEO Messaging.

How To 370

How To Internal International Employee 370

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. Numbers are helpful, but it’s the context behind those numbers that should truly make them resonate with brands. Does it reinforce the brand story?

Measurement 334

Measurement How To Retail Analysis 334

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Be focused   It can be tempting to jump on trends that have given other brands publicity or chase the news to boost your brand’s exposure. If you do it right.

Reputation 195

Reputation Automotive Brand Branding 195

Cision

MARCH 8, 2021

PR pros from top brands on how they integrate social media and comms.

Social Media 227

Social Media Media Brand Branding 227

Sword and the Script

JUNE 25, 2020

The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar. You can check out forthcoming (and past) webinars by the Heritage Region here. We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. No registration is required.

Survey 78

Survey Communications Public Affairs Ethics 78

Cision

OCTOBER 11, 2016

During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. Heidi will be joined on Thursday, October 13 at 1 p.m. Fortunately, Carrie and Heidi will answer your questions on Thursday, October 13 at 1 p.m.

Marketing 120

Marketing Customer Service Community Conference 120

Onclusive

JANUARY 24, 2022

Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Webinar Speakers. Just like media relations, building a perfect pitch has become both an art and a science. Anne Keogh.

Pitching 195

Pitching Media Data Technology 195

The Resolution Blog

JANUARY 27, 2016

Every time a piece of PR coverage goes live it’s a recommendation of your client’s brand and online content. There are limited spaces: Sign me up for the webinar. Find out more about your webinar host, Stella Bayles here. Thursday February 11th, 2016: 4pm GMT, 11am EST, 8am PT. To book your place, sign up here.

Google 120

Google Brand Branding How To 120

Presspage

APRIL 9, 2018

During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site. Can't attend live? You should still register !

SEO 79

SEO Engineering Corporate Web 79

Shift Communications

JUNE 3, 2015

No matter where you are in your career, building your personal brand is essential for positioning yourself to stay a step ahead in today’s professional world. Join us tomorrow as Kristina Norris , SHIFT’s Learning & Development Coordinator, and I take you through the ins-and-outs of personal branding. See you tomorrow! Zach Burrus.

Brand 60

Brand Branding Social Media Agency 60

Cision

MARCH 20, 2020

What should your brand do about your planned brand communications in the time of COVID-19? Takeaways from our webinar with a panel of PR experts from across the industry.

Communications 371

Communications Marketing Industry Brand 371

Onclusive

AUGUST 16, 2020

Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media?

Media 370

Media Measurement Reputation Examples 370

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Software 78

Cision

SEPTEMBER 14, 2016

Cision, TD Bank and Newmont Mining will show how to apply AMEC’s new framework to campaigns during the free webinar Measuring the Value of an Integrated Communications Strategy. Before tuning into the webinar on Wednesday, September 21 at 12 p.m. ET, get a sneak-peek into how the tool works. Create a plan.

Communications 0

Communications Banking Measurement Public Affairs 0

Onclusive

DECEMBER 28, 2021

Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. Inside, you’ll also find the links to each webinar recording, which you can watch on demand at your convenience.

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

OCTOBER 19, 2021

You also need to fully understand how your challenge ties in with your company’s core business needs and how solving this problem will create value for your brand and key stakeholders. Register for our webinar below, and you’ll receive our brand-new fillable business case template as a “thank you” for participating.

How To 396

How To Measurement Data Writing 396

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. Share the brand story , values, and mission. Let the brand’s purpose shine through. Authenticity builds trust and shows the brand can be human, just like its customers.

Consumer 78

Consumer Industry Brand Branding 78

PRSay

JULY 21, 2020

On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. Are there important points they may have failed to address that your brand can? It is key to understand the public conversation.

Communications 187

Communications Brand Branding Crisis Communications 187

Cision

APRIL 7, 2020

The Cision Insights Team breaks down COVID-19 media trends and more in week three of our webinar series Best Practices for Brand Communications in Times of Uncertainty.

Trends 329

Trends Media Brand Branding 329

Cision

APRIL 2, 2020

Tips on how brands can navigate the pandemic and best practices for crisis comms.

Crisis 120

Crisis Brand Branding 120

NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Reaching out to the key news sources to correct the record early on is paramount to effectively manage misinformation directed at a brand.

Crisis 78

Crisis Brand Branding Airlines 78

Onclusive

APRIL 5, 2019

To truly measure which content is achieving your objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of your communications and shape future strategy for campaigns, messaging, and media relations outreach. Watch On-Demand Webinar.

Communications 284

Communications Measurement Strategy Media Relations 284