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Strategies for Traditional Brands to Thrive in the Modern Market Landscape

Ronn Torossian

Traditional brands are facing challenges and opportunities in the modern market. New technologies, consumer behaviors, and market trends are constantly changing, requiring traditional brands to adapt in order to remain relevant and successful.

Strategy 195
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Examples of Great Brand Repositioning Strategies

Ronn Torossian

There have been plenty of companies that have managed to reposition their brands successfully and generate better results than maybe they even expected. The post Examples of Great Brand Repositioning Strategies appeared first on.

Examples 195
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Creating Unified Brand Strategies

Ronn Torossian

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. The post Creating Unified Brand Strategies appeared first on.

Strategy 248
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PR Perspectives on Effective Digital Marketing Strategies

Ronn Torossian

People are swarmed with information left, right, and center, making it crucial for brands to foster authentic connections that are built on trust. This is where the power of digital marketing steps in, offering a dynamic range of tools to […] The post PR Perspectives on Effective Digital Marketing Strategies appeared first on.

Strategy 195
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. We cover everything from industry cliches to data-based communication to strategy pointers and more. But, worry not!

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Beyond media mentions: Enhancing PR strategies with log monitoring for comprehensive brand visibility

Agility PR Solutions

PR strategies traditionally relied heavily on media mentions to gauge brand exposure. Today’s digital age demands more comprehensive approaches to brand visibility. Log monitoring provides insights beyond traditional media mentions and allows PR professionals to bolster their strategies for enhanced brand visibility.

Strategy 103
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What is Brand Positioning Strategy in PR?

HMA Public Relations

Maintaining and building relationships with consumers starts with brand positioning. Discover the brand positioning strategy in PR and its approaches in this blog post from Mikayla Koppy. Take a look!

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28.

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A Step-By-Step Guide to Managing a PR Crisis

No one expects a PR crisis or brand image issues. In an instant, your brand could be going viral on social media for all the wrong reasons, or picked up by a news outlet that received an anonymous tip. All brands are vulnerable to bad press, which is why Cision compiled must-know strategies into our PR crisis management guide.