Professional Sports Without Fans Will Increase Social Media Usage

Critical Mention

Since the rise of COVID-19, many sports fans have been on the edge of their seats regarding upcoming seasons and tournaments. Either way, we can conclude that sports fans will have to adjust to several differences this year. Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Engaging with other fans is part of the joy of following any sport.

San Diego’s Sports Brand - Better Than Ever

The Stalwart Blog

Let me be the first to say that San Diego’s sports brand is not just ok, but FRIGGIN’ awesome! The sport still reigns supreme in this country. Valuations will begin to normalize and television contracts will start to shrink over the next 10 years. In its place is a sport that’s rising exponentially in popularity. As important is the sport's growth prospects. Cause we’re getting a Major League Soccer team.

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Top Ways to Improve Brand Reputations

Critical Mention

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Whichever way your audience chooses to engage with your brand, your organization should have the ability to identify the sentiment behind digital engagements. Leverage Your Media Coverage and Grow Your Brand.

Entertainment & Sports Section New Member Spotlight


What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. Getting the brand out there and everything that we stand for and everything that we built. That’s what we’re trying to do, to hit markets that make sense to grow the brand and awareness. Mikolich is the Founder of npm | pr ( ) and the Public Relations Society of America (PRSA) Entertainment and Sports Section 2016 Chair.

March Madness - The Greatest PR Asset In Sports

The Stalwart Blog

I'm a big fan of NCAA March Madness , and not just because of my love of college sports. Small, obscure colleges can now take center stage on live, nationally televised broadcasts. . Nowadays, anyone with the right social media, video and email strategy can develop a solid following and brand that puts them in the same conversation as an established player. For me, it has much to do with the PR value it generates for schools that we never hear of otherwise.

PReparing for Rio 2016: The Unique Opportunities & Challenges of an Olympic Year with Octagon Olympic & Action Sports’ Drew Johnson


Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels. How can PR pros working in sports or other industries begin preparing for an Olympic year with Rio 2016 coming up?

How Top Streaming Services Are Performing in Earned Media During the Pandemic

Critical Mention

Television shows and movies are a great way for people to unwind from the work-from-home life and get “away” for a couple of hours while remaining in the comfort and safety of their own homes. Media Monitoring Analytics Earned Media Online News Monitoring Television

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How Earned Media Will Impact 2020 Elections

Critical Mention

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage. Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Why Earned Media is More Important Than Ever

Critical Mention

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Therefore, the frontrunner of news dissemination is television broadcast coverage. . Having that in mind, your brand’s mentions could be receiving more attention than they previously have, only making it more important to have the ability to track your mentions.

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4 Skills All PR Pros Should Have

Critical Mention

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media.

Managing the Challenges of Bad Publicity

Critical Mention

While the old saying is that “there is no such thing as bad publicity,” brands and PR professionals understand that negative coverage can hurt businesses. Study Positive Brand Interactions: The truth of the matter is that your business is not the first to receive bad publicity and it certainly won’t be the last. It’s easy to feel defensive when someone publicly criticizes your brand.

Digital Marketing Tips: Make your Business Stand Out

Critical Mention

Define Your Brand’s Tone. Every organization must identify and establish its brand’s tone. Doing so provides a better understanding of how your brand should move forward with online interactions. You’ll be championing your brand’s tone when your audience can do a quick scroll across their media and instantly identify your digital work by taking a quick look at your copy or visuals. Email marketing is also to keep your brand top-of-mind to prospective clients.

Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Boost your Brand Awareness. Instant notifications provide the opportunity for you to always be on top of who’s talking about your brand. Receiving instant alerts is key to boosting your brand’s name. If an influencer positively mentions your brand or its products on Twitter, for example, you can instantly reply and keep the conversation going in real-time. Therefore, monitoring your media in real-time is a powerful solution for amplifying your brand.

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Everything You Need to Know About Earned Media

Critical Mention

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. Good or bad, every mention is an opportunity to shape your brand’s reputation.

Thinking Critically with Robyn Stevens

Critical Mention

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. My experience working in the industry has given me insights and enabled me to create highly innovative media and marketing strategies that dramatically raise brand awareness and value. In the past brands/companies controlled the message and that message could be strategically placed in the media.

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Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Dick’s Sporting Goods doubles down on removing guns from stores. A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. How can brand managers build loyalty with their audiences? million for the rights to the word “We” to brand the holding firm that held WeWork.

Visual Search of TV Broadcasts – Detecting Logos and Other Objects of Interest


TVEyes has been working for some time to create a new service that meets the needs of national brands to know more about the appearance on television of their logos, products and people. The specific areas we’re developing solutions for include: facial, logo and object tracking across broadcast television. Marketing Applications for Visual Search of Broadcast Television. National brands are on television all the time.

Adapting Strategies for Effective Storytelling in the Social Media Era


For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time. Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years.

Are The Chargers That Important to San Diego's Brand?

The Stalwart Blog

This total room night volume may not necessarily be great but every televised game is a commercial for San Diego. The big argument made by both individuals is that San Diego''s brand would suffer significantly; that the city would be less top-of-mind to those outside the Southern California region and the draw of visitors would be directly, and negatively, impacted. Keeping the Chargers in San Diego is not debatable on its brand value to the City, but more on the public will.

Emmy Awards go virtual, Hearst Magazines staff vote to form union, and more retailers to close for Thanksgiving

PR Daily

Also: Domino’s Australia and New Zealand face backlash for ‘Karen’ campaign, Instagram account calls out brands’ lack of diversity, how marketing budgets are shifting, and more. Following the announcement of 2020 Emmy nominations, the Television Academy announced that its Sept.

Brands Using Instagram in PR: 7 Examples to Get You Inspired

The Resolution Blog

It’s first offering to the world was a simple photo of an egg sporting the caption “Let’s set a world record together and get the most liked post on Instagram.” brands can hijack existing campaigns. Tiffany and Co Turns Yellow Cabs Blue Would you expect anything less than classy from mega jewellery brand Tiffany and Co? The sports giant really knows how to rock Instagram but, in the React launch campaign, they took the visual aspect of the platform to new heights.

Big Tech Advertising: Olive Branch or Smoke Screen?


Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Why Lebron James is a PR Superstar

Critical Mention

Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands. From Babe Ruth to Muhammad Ali, to Michael Jordan to Tiger Woods, every generation produces one or two almost mythical figures that transcend sports and make an impact on the larger culture. James has an entire section of his website dedicated to his philanthropic work and has made his foundation a critical part of his personal brand.

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5 Things PR Can Look Forward To This Summer

ImPRessions - Crenshaw Communications

The Olympics, along with any major sporting event, opens up ways to spice up writing and pitching with pithy sports analogies, personality profiles, and links to sports and achievement stories. Like the Olympics, election cycles offer guaranteed opportunities for businesses or brands to weigh in, opine or borrow heavily to create an interesting story.

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Critical Mention Media Trends: Top Netflix Mentions

Critical Mention

Whether it’s after a long day’s work or a lazy Sunday morning, watching television is something many of us do to relax and escape from reality. This is a great way for brands to identify where their audience is based and can help influence future earned and paid campaigns, show ideas and much more. Now more than ever, TV, radio, social media and online news publications play a great role in delivering news and earned media that can positively and negatively affect brands.

PR Rock Stars: Minnesota Timberwolves’ and Lynx’s Kirsten Wenker

Communications Conversations

Working for an amateur or professional sports team has always been a dream of mine. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return. I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. The intersection of sports and politics.

Why Advertising Isn’t Dead


Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. This is what advertising and brands have always done, the difference today is that it will be audiences and influencers who disseminate those messages opposed to direct display advertising. According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands.

5 Tips to Effectively Engage Generation Zers


As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years. They do not read newspapers and magazines or watch traditional television. Gen Z is eager to engage with brands via unique experiences. Brands can’t simply pander to us.

Brandwagoning: Celebrating the NBA Finals

The Stalwart Blog

Immediately following the game, social media was ablaze with fans (and brands) leaping to share their congratulations with the Cavaliers and its players. . While “bandwagon” fans — those that support the most successful team and/or player of the moment — are nothing new in sports, it was surprising to see so many brands rush into the Cavaliers/LeBron foray.

Are audiences ready for longer content on social media?

PR Daily

Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? Twitter has invested heavily in live video streams, especially from sports leagues. Is social set to dethrone television and platforms like Netflix in the coming years? It opens up additional inventory for brands looking to advertise via video on social media and it entices marketers looking to advertise via online TV shows.

Black Friday shoppers go mobile—and local

PR Daily

For many brand managers, the day after Thanksgiving isn’t the nightmare you expect. From deep discounts and online promotions to hyperlocal interactive approaches, here’s what a few brand managers drummed up for Black Friday: McDonald’s. This year, though, brand managers said they planned to offer more promotions than usual. A manager said that Groupon’s discounts reached 20 percent off previously reduced items (a first for the brand).

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Video Content Trends for Media and PR Professionals


Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Video influencers can seem more direct and relatable than television and movie stars, especially if they take time to interact with viewers in the comments. Fewer than half say that they’d like to see more celebrity video (45 percent), other users (40 percent) or from brands (37 percent).

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Marketing Unity

Mindful Marketing

According to vice president of marketing Todd Kaplan, the company now actively identifies and seeks to understand specific “cultural truths,” which determine the brand, not vice versa.

25 job openings in the PR and marketing world

PR Daily

million people line the Macy’s Thanksgiving Day Parade route to kick off the holiday season, and more than 50 million watch the 90-year-old event on television for glimpses of balloons, floats, Broadway performances and more. PR and communications executive—FOX Sports (Australia). Brand communication and marketing manager—Google (Japan). More than 3.5

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How to launch experiential campaigns on Twitch and TikTok

PR Daily

However, what’s challenging for marketers is that Gen Z doesn’t buy into traditional advertising methods on television and radio. Marketers have to appeal to their passions: gaming, sports, beauty and culture. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Brands not endemic to the platform should look to co-create content with established streamers on Twitch. That makes it a great place for a brand to step in.

PR’s Feel-Good Stories Of The Season

ImPRessions - Crenshaw Communications

It helps that the Cubs are a national brand, enjoying that distinction with just a few other ball clubs – the New York Yankees, Los Angeles Dodgers, and Boston Red Sox. So, when we read that the championship adds at least $300 million to the value of the Cubs, based on the incremental marketing, ticket and television income, we say it couldn’t happen to a nicer bunch of guys. Anyone in public relations would agree that the news stories of 2016 have been crazy.

5 lessons learned transitioning from journalist to PR pro

PR Daily

After serving the public for 22 years as a television journalist, I decided the bright lights had shone long enough. I was a producer of local news and sports. It’s being an important link in the marketing team’s chain, connecting all other employees to the company’s brand and strategies. I’m a brand ambassador for my company’s image and reputation. Oh, I wasn’t an on-air reporter or anchor. To my credit, I even won a national award.

Twitter and Snapchat embrace video content with partnerships and ads

PR Daily

more than 30 renewed and new partnerships “across entertainment, news sports, gaming and beyond”—almost doubling the amount of video partnerships Twitter had last year. On top of this, Twitter has divulged details of two of ESPN's sports shows. Fantasy Focus Live , meanwhile, translates the channel's fantasy sports podcast to a livestreamed morning series. It said its NewFront 82 percent of users interact with brands on its platform. television advertising budget.

3 keys to reaching black millennials

PR Daily

This is often far less expensive than traditional print and television advertising. mainstream in profound and far-reaching ways when it comes to social media usage, television programming diversification, sports viewing, technology adoption and social activism. To increase your role in the digital lives of black millennials, select a relevant, black brand ambassador. As a generation with plenty of buying power, millennials are immensely diverse.

Nike drops Manny Pacquiao over homosexual remarks

PR Daily

Pacquiao recently appeared on television in his native country, the Philippines, where he compared gay people to animals. Pacquiao, who is also a Filipino politician, appeared on television as part of his senatorial election campaign. The apologies have not done much to change the tide of criticism against Pacquiao—nor has it saved his former partnership with the world’s largest sporting brand.