5W PR

MARCH 29, 2023

Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. Stories can be shared through social media posts, blog articles and website testimonials. Investing in community building could be an effective way to boost customer engagement with a brand.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. and the Social Shake-up in May in Atlanta.

Conference 256

Conference Content Marketing Marketing Internal 256

Solo PR Pro

DECEMBER 5, 2023

Here are three robust strategies to expand your financial streams while maintaining current rate structures. Use forums, social media, and your own clients to identify problems that are not being solved. For example, clients may have a great content plan and strategy but struggle with writers who can nail their brand voice.

YouTube 99

YouTube Course Financial Education 99

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Brand 83

Brand Branding Instagram Storytelling 83

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Karen Freberg

OCTOBER 20, 2019

I was presenting at the Social Media Strategies Summit. This is pretty cool since most academic conferences (except for a few in PR) really focus just on the research / theory side of things, so it is refreshing to know what professionals, brands, and practitioners are doing in social media.

Social Media 42

Social Media Industry Strategy Conference 42

Burrelles Fresh Ideas

MARCH 19, 2024

From digital detox getaways in remote nature reserves to mindfulness workshops led by local healers, travelers seek immersive wellness experiences that rejuvenate the body, mind, and soul, fostering a deeper connection to self and surroundings. Developing a PR strategy within the ever-changing travel industry demands a comprehensive outlook.

Travel 92

Travel Trends Tourism Transportation 92

Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.

Retail 62

Retail Marketing Measurement Product Launch 62

Critical Mention

DECEMBER 2, 2018

Strategic, thoughtful marketing helps you achieve your business goals, such as increasing your brand’s awareness and profitability. Even on a tighter budget, we have a list of five proven marketing strategies so you can compete with the big boys. If you’re a small business owner, these can be tougher to achieve. SCHEDULE A DEMO.

Small Business 72

Small Business Strategy Marketing Instagram 72

Burrelles Fresh Ideas

DECEMBER 12, 2023

via GIPHY ‘Twas the night before Christmas, and all through the North Pole, not a creature was stirring—except for Santa Claus, who was pacing nervously in his cozy workshop. In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast!

Social Media 80

Social Media Trends Crisis Crisis Management 80

PRSay

DECEMBER 22, 2023

Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, well-mapped-out communication strategies should be structured to embrace the nuances of internal and external audiences.

Crisis Management 121

Crisis Management Crisis Crisis Communications Ethics 121

5W PR

MAY 22, 2023

They provide social proof of the quality of services and expertise of staff, making potential customers more likely to trust them. Continuing education and training through conferences, workshops, and seminars helps businesses stay up-to-date with industry trends and best practices.

Industry 88

Industry Reputation Education Training 88

5W PR

JULY 21, 2023

Additionally, integrating loyalty programs across channels can help drive customer engagement and build brand loyalty. This strategy allows variety stores to attract customers seeking distinctive items and build a reputation as a go-to destination for unique merchandise.

Retail 78

Retail Local Consumer Community 78

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Organization is paramount in moving from planning to developing, and then executing, the strategy. You need to plan, then write your strategy based on these findings. So they both got it!

Strategy 88

Strategy Analysis Small Business Measurement 88

Stern + Associates

SEPTEMBER 28, 2023

Drawing parallels with the unforeseen consequences of social media’s rise, Blackman underscores the ethical questions tied to the use of “black box” AI systems. Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

Government 108

Government Technology Policies Ethics 108

Deirdre Breakenridge

JULY 10, 2019

I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points. Have a bad attitude and their tone is passive aggressive.

Ethics 177

Ethics Social Media Leadership Interviews 177

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

Karen Freberg

MARCH 16, 2018

I had the chance to present and attend the CASE Social Media and Community conference in New Orleans these past few days. I have to thank social for this! Being present and active on social media is crucial to help establish relationships and connections. How did I get to CASE? Big takeaways.

Education 44

Education Social Media Trends Media 44

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . As traditional methods of reaching a mass audience dry up or become too competitive, connecting to a borrowed audience has become a mainstream marketing strategy. Social media professionals agree.

Marketing 239

Marketing Television Handbook Web 239

Melissa Agnes

SEPTEMBER 26, 2014

I had the opportunity to present a crisis management workshop to some very savvy and fascinating professionals within the healthcare sector of the United Arab Emirates and Saudi Arabia. These Smart Social Media Tactics Will Help You Prevent A Crisis. Upcoming Webinar: Crisis Response Strategies for In-House Counsel.

Crisis Management 199

Crisis Management Airlines Crisis Resources 199

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

The Proactive Report

JUNE 7, 2014

It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. But, as more brands jump on the bandwagon and post content, space in the fans’ newsfeed gets too crowded. Is this all a ploy by Facebook to squeeze brands for more money?

Facebook 262

Facebook Training Analysis Community 262

Cision

NOVEMBER 10, 2015

But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. Leads don’t grow on trees, and success certainly doesn’t spring forth from winging a marketing strategy. All it takes is a plan. Flexibility is Key.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Contently - Strategy

AUGUST 19, 2020

Fleetwood-Beresford worked in this capacity for Roche, joining a few in-person brainstorming workshops. Even when I’ve done whole-day workshops, they were designed with me in mind,” Fleetwood-Beresford said. Many advocates have developed sizable followings on social media. ” Not sure how to get started?

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand!

Retail 225

Retail Consumer Brand Branding 225

Cision

JANUARY 29, 2016

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. So what should brands do? Q: In your opinion, do you see any service niches that are getting too crowded in the social media space? They need to revamp their approach to content marketing.

Content Marketing 120

Content Marketing Education Retail Government 120

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

PRSay

OCTOBER 12, 2018

The three-day event was packed with dozens of workshops, networking and impressive keynotes. When you don’t have dollars, then you should be setting up brand partnerships. On following journalists on Twitter: “When asked in a survey if journalists like when PR professionals follow you on social media, 86 percent said yes.

Conference 96

Conference Internal International Storytelling 96

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. Why not on LinkedIn?

LinkedIn 52

LinkedIn Engineering SEO Training 52

Communications Conversations

DECEMBER 5, 2019

Tell us about your new role and what being an “Employment Brand Manager” means? In basic terms, employer brand is the reputation a company has as an employer. As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy. role in marketing and communications.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

PR Job Coach

MAY 28, 2014

For more tips on managing your workplace, and many other strategies to thriving in post college life, pick up a copy of Life After College: 10 Steps to Build a Life You Love. Author bios: Tori Randolph Terhune is an award-winning author, speaker, coach and public relations and social media professional.

How To 215

How To Groups Engineering Conference 215

Karen Freberg

JANUARY 9, 2023

While working on prepping for my classes (including teaching social media for the 12th year AND tenth officially at UofL), and working on the second term as Director of The Bird’s Nest. Branding, content creation, recruitment, and more – all was run by the students. Trust your students. History does repeats itself.

Agency 75

Agency Social Media Community Course 75

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. Why not on LinkedIn?

LinkedIn 52

LinkedIn Engineering SEO Training 52

PR 20/20

SEPTEMBER 5, 2018

Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. Chief Strategy Officers. AI should make us better people, professionals and brands.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97