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Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

PRSay

Experience means everything to Visible , the first all-digital wireless service in the United States. They also brought along a hot pink mechanical bull to various Austin venues for an activation that showcases that Visible is wireless without the “bull.”. It’s a means for consumers to touch and feel the brand.

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How to Write Concise and Compelling Press Release Headlines

Beyond PR

This may sound simple enough, but your headline can double in length when trying to accommodate brand guidelines. Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. and ABC Brand Debut Wireless Earbuds.

Writing 40
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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. 2) What are the key communications challenges facing the organization?

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How to use Twitter Audience Insights for Marketing

Shift Communications

You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. You also get mobile data such as wireless carrier and device types. If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run.

Twitter 60
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Behind the Headlines With Sophie Raine

Cision

If your PR strategy looks the same as your competitors, progress will be a challenge. As head of brand at W Communications, Sophie Raine solves clients’ problems by focusing on flexible and innovative solutions. Tell us about W’s approach to PR strategy. So how can you become a trailblazer and rise to the top? Rapid Fire Round.

Wireless 120
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Avoid These “Bad-PR” Awards

ImPRessions - Crenshaw Communications

The granddaddy of “best” and “worst” lists, Ranker is actually a digital media platform for opinion-based, crowdsourced rankings on everything from “The Most Annoying Social Media Fads Ever” to “Most Shocking Stories from Whole Foods.” Esquire’s Dubious Achievement Awards .

Wireless 136
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Your audience with the public

Stephen Waddington

billion use social media. This is data from We Are Social’s Digital 2019 Global Digital report. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. LinkedIn, now owned by Microsoft, is pursuing an advocacy, content and learning strategy.