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TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

That insight, among others, was revealed in the Social Media Trends for 2020 report by HubSpot and Talkwalker. Considering that 66% of TikTok’s users are under 30, it’s an especially important social media platform to check out, alongside Instagram and Snapchat.

3 brands that use social media snark effectively (and deliciously)

PR Daily

Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Edgy brand managers do it with a little sass.

Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy?

10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. Social Media Storytelling

Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

The Facebook-owned social media platform rolled out features designed to decrease cyberbullying. Why it matters: You can use the Restrict tool to combat trolls targeting brand accounts and executives’ Instagram presences (if they have them). What social media platform is No.

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Don’t make these marketing blunders on social media

PR Daily

The smallest of factors could mean the difference between a viral post and a dead tweet. Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins? Marketing Social Media

Initiative Q’s Viral Loop

Doctor Spin

Initiative Qs go-to-market strategy is a powerful viral loop. I’m sure that many already have seen their launch campaign in social media. To get invited, you need to come cross across an existing user posting their unique referral link in social media.

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Social Media Marketing for Complete Beginners

ReimaginePR

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social.

Why these experts think going viral is overrated

PR Daily

We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle. Strategy matters.

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Why these experts think going viral is overrated

PR Daily

We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle.

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How to tailor your videos for different social media platforms

PR Daily

Before investing in expensive equipment, make sure your video strategy is aligned with the platform you intend to use. Video is far more than just the latest social media buzz or digital trend. This fact hasn’t gone unnoticed by brand managers.

Why these experts think going viral is overrated

PR Daily

We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle.

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Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. The Flack Pack PR podcast, Washington Media Group. Inside the Media Minds Podcast, W2 Communications. Brand Awareness.

Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Boost your Brand Awareness.

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Listen, Then Speak: 10 Quotes on Social Media Listening

Cision

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. Is your brand part of the majority of marketers risking failure? Social media has sped up the way we communicate, including how we write.

5 flawed social media strategies you should shun

PR Daily

Forget what the social media gurus have told you. They promote strategies that frequently fail and can be downright dangerous to your budget. Here are five of the strategies they endorse—all of them wrong: 1. Believing that social media alone will make you well known.

Capitalize Marketing Strategy for Trends without Losing the Long Game

Ronn Torossian

The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. Brands issue their own versions […].

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Why these experts think going viral is overrated

PR Daily

We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle. Strategy matters.

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The Difference Between Viral and Buzz Marketing

Critical Mention

Before digital marketing techniques came about, word of mouth was the key to brand awareness. In today’s digital age word travels at light speed with the rise of social media. Through this phenomenon, viral and buzz marketing were born. This campaign quickly went viral.

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How to Amplify Your Stories With Social Influencers and Viral Platforms

PRSay

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. In fact, social influencers are having more of an impact on ROI than ever.

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The Top 50 Social Media Influencers on Twitter

Cision

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Global Strategy Director at Edelman Digital. Contributed: Four ways social can get out of the silo and truly integrate. Eve Mayer is CEO of Social Media Delivered.

Why these experts think going viral is overrated

PR Daily

We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle. Strategy matters.

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Driving Social Media Growth In A Content Saturated Market

Konnect Agency

Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. As a result, social media growth is crucial for continued success. What fuels social media growth?

How to Boost Social Media Engagements Using Video

Critical Mention

Whatever stage of the marketing funnel you’re in, videos should be part of your strategy. Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring.

6 tips for a great holiday social media strategy

PR Daily

The holidays are wonderful for spending time with family and friends (and food), but they can also be a excellent time for brand managers to engage and interact with their audiences on a personal level. Many companies have damaged themselves with social media campaigns that have gone awry.

Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

PR Daily

Also: Facebook floats a messaging app to enhance Instagram, a peek inside Starbucks’ branding and design, and how opinions are changing among consumer demographics. By using both functional and expressive voices, we’ll create more space for brand relevance, connection and joy.

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Don’t make these marketing blunders on social media

PR Daily

The smallest of factors could mean the difference between a viral post and a dead tweet. Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins?

6 Best Practices for Social Media Promotion

Cision

This is why we need to promote our brands, businesses, messages and ideas. Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Best Practices Featured promotions social media

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

10 struggles that social media managers face

PR Daily

Launching a social media campaign does not end with publishing content and hoping for the best. You can’t just hope that your campaign becomes a success and that your content goes viral. Have you ever launched a campaign that landed on the “epic social media fails” list?

3 ways to extinguish—and survive—a social media firestorm

PR Daily

Social media offers boundless marketing and PR opportunities. However, social media platforms can also be quite a dangerous arena for brands. Your marketing and branding strategy can unravel in just a few hours.

DiGiorno takes advantage of viral Little Caesars video

PR Daily

DiGiorno’s social media team showed it was “hot ’n’ ready” to spar with Little Caesars over a viral video. Eater reported : The video quickly went viral, according to People , and was fueled by all-around best person on the internet Chrissy Teigen, who.

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10 companies with outstanding social media presences

PR Daily

There's been endless debate over the last few years as to whether or not social media marketing is dead. Recently, the Content Marketing Institute finally put the debate to rest—or tried to—with a podcast arguing that social media isn't actually dead, we're just using it wrong.

10 social media promotion ideas for nonprofits

PR Daily

Even small not-for-profit organizations can effectively promote their message through social media. “If On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. Social media advertising.

What is the best time to post social media?

PR Daily

Of course, great content will shine through no matter when you post it, but let’s be honest—few brands are peddling winners every time they hit their channels. If you’re just launching your social presence, this may be a good jumping-off point: Twitter: 3 posts per day, primarily after noon.

30 Social Media Ideas In 30 Minutes

Journalistics

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

The importance of a social media strategy #engaging

Engage PR

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance.

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Last Orders on Social Media? 

Mark My Words

Whether or not this adage is entirely true, the pub chain has created a brand of cheap-and-cheerfulness that has have left its competition in the gutter. Could this partly account for why its chairman Tim Martin announced this week that all 900 plus of the chain’s social media accounts -mainly facebook pages but also its corporate twitter and Instagram accounts- have been deactivated? Tim Martin Luther nailed myriad theses at the door of social media.