Remove Brand Remove Social Media Remove Strategy Remove Viral

3 brands that use social media snark effectively (and deliciously)

PR Daily

Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Edgy brand managers do it with a little sass.

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

That insight, among others, was revealed in the Social Media Trends for 2020 report by HubSpot and Talkwalker. Considering that 66% of TikTok’s users are under 30, it’s an especially important social media platform to check out, alongside Instagram and Snapchat.

Viral 95

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy?

10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. Social Media Storytelling

Initiative Q’s Viral Loop

Doctor Spin

Initiative Qs go-to-market strategy is a powerful viral loop. I’m sure that many already have seen their launch campaign in social media. To get invited, you need to come cross across an existing user posting their unique referral link in social media.

Viral 66

Don’t make these marketing blunders on social media

PR Daily

The smallest of factors could mean the difference between a viral post and a dead tweet. Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins? Marketing Social Media

Why these experts think going viral is overrated

PR Daily

We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle. Strategy matters.

Viral 140

The Difference Between Viral and Buzz Marketing

Critical Mention

Before digital marketing techniques came about, word of mouth was the key to brand awareness. In today’s digital age word travels at light speed with the rise of social media. Through this phenomenon, viral and buzz marketing were born. This campaign quickly went viral.

Viral 116

How to tailor your videos for different social media platforms

PR Daily

Before investing in expensive equipment, make sure your video strategy is aligned with the platform you intend to use. Video is far more than just the latest social media buzz or digital trend. This fact hasn’t gone unnoticed by brand managers.

Listen, Then Speak: 10 Quotes on Social Media Listening

Cision

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. Is your brand part of the majority of marketers risking failure? Social media has sped up the way we communicate, including how we write.

5 flawed social media strategies you should shun

PR Daily

Forget what the social media gurus have told you. They promote strategies that frequently fail and can be downright dangerous to your budget. Here are five of the strategies they endorse—all of them wrong: 1. Believing that social media alone will make you well known.

Why these experts think going viral is overrated

PR Daily

We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle.

Viral 106

Why these experts think going viral is overrated

PR Daily

We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle. Strategy matters.

Viral 154

How to Amplify Your Stories With Social Influencers and Viral Platforms

PRSay

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. In fact, social influencers are having more of an impact on ROI than ever.

Viral 151

Capitalize Marketing Strategy for Trends without Losing the Long Game

Ronn Torossian

The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. Brands issue their own versions […].

Trends 195

How to Boost Social Media Engagements Using Video

Critical Mention

Whatever stage of the marketing funnel you’re in, videos should be part of your strategy. Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring.

How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. It starts with a social media editorial calendar.

6 tips for a great holiday social media strategy

PR Daily

The holidays are wonderful for spending time with family and friends (and food), but they can also be a excellent time for brand managers to engage and interact with their audiences on a personal level. Many companies have damaged themselves with social media campaigns that have gone awry.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more. What do you think of the ad and the subsequent viral response? If you succeed, you can have the next viral hit on your hands.

Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Boost your Brand Awareness.

Viral 106

10 social media promotion ideas for nonprofits

PR Daily

Even small not-for-profit organizations can effectively promote their message through social media. “If On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. Social media advertising.

6 Best Practices for Social Media Promotion

Cision

This is why we need to promote our brands, businesses, messages and ideas. Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Best Practices Featured promotions social media

Why you should follow the ‘hygiene, hub, hero’ strategy during COVID-19

PR Daily

PR pros on social media should focus on providing value to their audience. Travelers have been hunkered down at home, forcing social media experts to pivot their strategy to resonate and keep connected with their audience.

Why these experts think going viral is overrated

PR Daily

We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle. Strategy matters.

Viral 109

Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Don’t make these marketing blunders on social media

PR Daily

The smallest of factors could mean the difference between a viral post and a dead tweet. Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins?

The exploit PR strategy: Burger King and liking old tweets

Doctor Spin

A recent Burger King PR stunt made quite a splash: The company wanted to highlight a brand anniversary, so they went about it in an online guerilla campaign by liking really old influencer tweets from the anniversary year.

10 struggles that social media managers face

PR Daily

Launching a social media campaign does not end with publishing content and hoping for the best. You can’t just hope that your campaign becomes a success and that your content goes viral. Have you ever launched a campaign that landed on the “epic social media fails” list?

10 companies with outstanding social media presences

PR Daily

There's been endless debate over the last few years as to whether or not social media marketing is dead. Recently, the Content Marketing Institute finally put the debate to rest—or tried to—with a podcast arguing that social media isn't actually dead, we're just using it wrong.

The exploit PR strategy: Burger King and liking old tweets

Doctor Spin

A recent PR stunt by Burger King made quite a splash: The company wanted to highlight a brand anniversary, so they started liking really old tweets from various influencers. It’s quite weird to discover that someone has liked something you published in social media a very long time ago.

DiGiorno takes advantage of viral Little Caesars video

PR Daily

DiGiorno’s social media team showed it was “hot ’n’ ready” to spar with Little Caesars over a viral video. Eater reported : The video quickly went viral, according to People , and was fueled by all-around best person on the internet Chrissy Teigen, who.

Viral 111

30 Social Media Ideas In 30 Minutes

Journalistics

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

How to tailor your videos for different social media platforms

PR Daily

Video is far more than just the latest social media buzz or digital trend. This is fundamentally changing the way we consume content on the web and social media is on the frontline of this digital revolution. This fact hasn’t gone unnoticed by brand managers.

Video 128

3 ways to extinguish—and survive—a social media firestorm

PR Daily

Social media offers boundless marketing and PR opportunities. However, social media platforms can also be quite a dangerous arena for brands. Your marketing and branding strategy can unravel in just a few hours.

The importance of a social media strategy #engaging

Engage PR

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance.

The Top 50 Social Media Influencers on Twitter

Cision

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Global Strategy Director at Edelman Digital. Contributed: Four ways social can get out of the silo and truly integrate. Eve Mayer is CEO of Social Media Delivered.

Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Here’s Why a Customer-Centric Content Market Strategy is Crucial.

5 unique ways to break into social media marketing

PR Daily

For brands that are new to social media, or have been hesitant to invest in it due to how crowded and competitive it has become, here are five unorthodox marketing strategies that will deliver the brand awareness and sales your business needs.

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Our call went out for inspired work in digital PR and communications and use of social media. We saw the power of digital communications and social media harnessed by imaginative minds. Best Use of Digital & Social Media for. Brand Awareness.

Last Orders on Social Media? 

Mark My Words

Whether or not this adage is entirely true, the pub chain has created a brand of cheap-and-cheerfulness that has have left its competition in the gutter. Could this partly account for why its chairman Tim Martin announced this week that all 900 plus of the chain’s social media accounts -mainly facebook pages but also its corporate twitter and Instagram accounts- have been deactivated? Tim Martin Luther nailed myriad theses at the door of social media.