ImPRessions - Crenshaw Communications

APRIL 3, 2019

For a decade sales have climbed along with profits, and its reputation for innovation has flourished. But 2019 has so far been a rough year for the world’s most valuable brand. That’s why it was a shock last week when Apple pulled the plug on its highly anticipated AirPower wireless charging pad.

Wireless 156

Wireless Privacy Engineering Reputation 156

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

PR in High Definition

SEPTEMBER 28, 2023

To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers. SEO actually has a critical role to play in reputation management.

Engineering 62

Engineering SEO Wireless Google 62

Stephen Waddington

FEBRUARY 12, 2019

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. The result is pointless at best and a reputational issue at worst.

Publicity 79

Publicity Community Pinterest Reputation 79