Prohibition

AUGUST 19, 2021

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

Reputation 118

Reputation Google Crisis Management Engineering 118

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. Youth brands fight bad info, promote mental health.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. Here are my picks for best brand moves so far during the COVID-19 pandemic. Lowe’s builds its reputation. But still others have stepped up.

Hotels 282

Hotels Brand Branding Guidelines 282

PRSay

FEBRUARY 2, 2024

In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Brands have attempted to adapt their corporate social responsibility (CSR) efforts to suit their audiences’ varying opinions on controversial issues. Short-form video reigns.

Trends 174

Trends B2C Video Measurement 174

NewsWhip

AUGUST 4, 2022

And as the digital world changes, so does brand strategy. Instagram introduced Reels as an easy way to create and discover short-form videos, which are now discoverable in NewsWhip Spike. These short-form videos can help propel brands forward and garner huge engagement with their accounts. . Upgrade evergreen content.

Instagram 146

Instagram Brand Branding Hotels 146

Reputation Us

DECEMBER 9, 2020

For credit unions, crises can offer opportunities to revisit strategy, refocus vision, and reinforce reputation. At NWCUA’s Marketing, Business Development & Community Outreach Council last week, Strategic Link partner, ReputationUs , joined the conversation with a presentation titled “Resilience Shapes Reputation.” BE THE GUIDE.

Reputation 88

Reputation Brand Branding Crisis 88

Onclusive

AUGUST 22, 2023

Coming soon… Episode 2: Building Long Term Corporate Brand Value In this fast media world, it’s becoming more and more difficult for PR, Comms and marketing professionals to manage brand reputation. Building a lasting corporate brand value is a tricky task, requiring careful strategy and dedicated execution.

Corporate 195

Corporate Reputation Consumer Video 195

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. Any brand should expect at least one crisis during the course of its lifespan.

Reputation 140

Reputation Crisis Social Media Google 140

Ethical Voices

FEBRUARY 23, 2023

There is a rise in unethical reputation laundering. The rise of unethical reputation laundering – This is a very long article, but it is a must-read. It looks at the rise of Black Hat Reputation Management Firms and the unethical tactics they use. Should the networks ban the videos? Seth Arenstein pointed it out to me.

Ethics 71

Ethics Reputation Video Report 71

5W PR

JUNE 2, 2023

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88

Fashion Communications Brand Branding 88

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Through this collaboration I learned of Stone Temple’s very creative use of video. How did you get the idea to use videos to promote Stone Temple?

Video 153

Video B2B Film Marketing 153

PRSay

JULY 6, 2021

The secret lies in your employer brand. It’s the reputation your company has as an employer. Developing your employer brand. When your employer brand is built strategically, it’s deeply attractive to the type of person who will thrive inside your culture and help propel your company forward. Your corporate brand.

Brand 176

Brand Branding Employee How To 176

Stuart Bruce

MAY 10, 2020

The Secret Language of Logos is a short video that helps you to understand brand logos. What is the difference between brand and reputation is … © Stuart Bruce - What are good brand logos?

Brand 97

Brand Branding Reputation Video 97

Onclusive

AUGUST 8, 2023

In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world. We can talk about brand reputation, how you cam manage an effective comms strategy, and how new Tech and AI will impact the comms and PR Industry today.”

Reputation 195

Reputation Video Industry Media Relations 195

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike. All in all, not a great month for Nike’s reputation.

Brand 78

Brand Branding Viral Apparel 78

Polaris

APRIL 7, 2015

Almost anyone can shoot a video with a smart phone. Yet if you work for a large company with a good reputation, should you? Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. How long will the video be?

Video 100

Video Brand Branding Content Marketing 100

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change.

Construction 385

Construction Crisis Reputation Social Media 385

Reputation Us

MARCH 19, 2021

When two credit unions look to combine forces through a merger or acquisition, the pace of negotiations means their reputations and a well thought out communications strategy often gets overlooked. . M&A: Loss of Reputation, Trust and Members. This feeling of neglect ultimately damages reputation.

Reputation 78

Reputation Financial Banking Employee 78

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The announced numbers of layoffs in branded companies are impressive. The employees were invited to a joint video meeting in Zoom, where they were informed of their layoffs. What can your company learn from these examples, and how can you implement a responsible layoff strategy without significant reputational damage?

Reputation 52

Reputation Company How To Employee 52

Shift Communications

JANUARY 4, 2018

PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand. Solution: Become proficient at hyper segmentation and distributing your news to just the people who care. The Fall of Heroes. Christopher S.

Video 83

Video Trends Media Reputation 83

Landis PR

AUGUST 1, 2022

Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. How Public Relations Helps Brands Sell. 6 Ways That Public Relations Can Help Brands Sell. Building Public Interest.

Publicity 98

Publicity Brand Branding SEO 98

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

PR for Anyone

JUNE 22, 2021

Watch the video below and read the post to see how Jeff Hunter used his expertise to land this segment on ABC10 in Sacramento. PR Client : Jeff Hunter, Influencer and Branding Expert, JeffJHunter.com. Learning about how to brand yourself and also how to brand your business on social media is useful information.

Social Media 130

Social Media How To Brand Branding 130

PR in High Definition

MARCH 31, 2022

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. While these are all successful businesses through their products and services, they have all – for the most part – also had great success in maintaining their reputations.

Brand 71

Brand Branding Reputation Energy 71

5W PR

AUGUST 10, 2021

Many years ago, one of the currently most successful personal care brands, Old Spice, faced the problem of not appealing to a younger audience. However, this was a difficult thing to do , because Old Spice had a reputation as a company that sold products to older people. It did this successfully with a bold marketing campaign.

Brand 88

Brand Branding Marketing Viral 88

PR in High Definition

NOVEMBER 25, 2020

The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake. The idea of a stadium selling out tickets for people to sit and watch other people play a video game was so foreign to me at the time. And the truth is that so many companies are doing brilliant things in the world of esports and gaming!

Reputation 100

Reputation Industry Sports Technology 100

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations. Branded content is king. Employees are in charge.

Trends 385

Trends Employee Viral Advertising 385

Reputation Specialist Michael Toebe

MARCH 7, 2022

It’s an uncomfortable, stressful and maybe even fearful experience when your name and reputation are being bad mouthed in video, print or on radio or podcasts. The article is written about brands yet this applies to you, the individual as well because you are a brand — the brand — too at times.

Reputation 52

Reputation Crisis Analysis Crisis Management 52

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Brand 189

Brand Branding Real Estate Tourism 189

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. The right plan can help to nurture new leads, facilitate rapid growth and improve an organization’s reputation both online and off. This means that they’re more likely to end up with a dedicated following. Contribute.

Brand 114

Brand Branding Reputation LinkedIn 114

Prohibition

MAY 4, 2023

In the world of Public Relations, establishing your brand as an industry expert is crucial for gaining credibility, building trust, and maintaining a competitive edge. Thought Leadership, positioning your brand as an expert in your industry or niche, can be a powerful strategy to help attract new potential clients or customers.

Leadership 62

Leadership Brand Branding Publicity 62

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. According to Wyzowl, where both video and text are available on the same page, 72 percent of people would rather use video to learn about a product or service. This is where video marketing comes into play with boosting social media engagements.

Social Media 62

Social Media Video How To Media 62

NewsWhip

JANUARY 11, 2023

Our monthly analysis of the top brand coverage usually reveals hundreds of stories with several varying narratives, and only every so often do we uncover a theme that’s responsible for multiple brands making headlines in a big way. Let’s look at the other brands that made headlines in December. .

Brand 78

Brand Branding Viral Employee 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149