Critical Mention

FEBRUARY 20, 2020

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Measure Your Reputation with Sentiment Analysis. Priscilla Osorio.

Reputation 105

Reputation Brand Branding Analytics 105

Awario

JULY 15, 2020

We're in the information age that brought back the importance of reputation. No matter how much time passes, it's still important what you've posted on Twitter and what has been written about you. Let's see how you can manage personal online reputation.

Reputation 127

Reputation How To Brand Branding 127

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Elon Musk’s approach to the acquisition of Twitter — via inflammatory tweets, friends’ money, and the Delaware Chancery Court — has spilled a lot of ink.

Twitter 78

Twitter Banking Financial Employee 78

Onclusive

MARCH 9, 2023

Businesses should be using their PR power and influence to speak out on behalf of women everywhere and position their brand in alignment with International Women’s Day. Twitter drove the greatest share of conversation, whilst Facebook generated the highest impressions. See our snapshot report for more detail here.

Internal 195

Internal International Brand Branding 195

PR in High Definition

JULY 27, 2023

With very little prior warning, Twitter announced last weekend that it would be rebranding to ‘X’ with immediate effect. The marketing point of view I think it’s fair to say, that Musk and Twitter have not been totally aligned, either before or after his acquisition. The post Twitter rebrand: Will Elon Musk’s X-periment work?

Twitter 62

Twitter Reputation Banking Retail 62

Reputation Us

AUGUST 25, 2022

Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential. It’s important to clean up your organization’s reputation now, before moving into Web3. Bringing Your Reputation Forward.

Reputation 78

Reputation Web System Data 78

Prohibition

AUGUST 19, 2021

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

Reputation 118

Reputation Google Crisis Management Engineering 118

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. What does it take to become one, and how can you be more effective with your communication, whether it’s for your professional brand or your business? Who is the Modern Communicator?

Reputation 218

Reputation Skype Industry Conference 218

Deirdre Breakenridge

FEBRUARY 15, 2017

8. What’s the best way to build your professional brand? Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts. expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon.

Twitter 281

Twitter System Community Healthcare 281

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. We encourage brands to take a stand on relevant matters, especially those aligned with the values of their customers. Be careful with humor.

Construction 385

Construction Crisis Reputation Social Media 385

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. Any brand should expect at least one crisis during the course of its lifespan.

Reputation 140

Reputation Crisis Social Media Google 140

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. .

Reputation 88

Reputation Social Media Reddit Media 88

Melissa Agnes

MARCH 24, 2014

Either way, proper management of one’s online reputation / personal brand is absolutely a subject that must be incorporated into today’s curriculum. Teaching students proper online reputation management. This needs to include: Understanding the reach and impact of one’s online reputation. Point final.

Reputation 254

Reputation Crisis Communications Education Study 254

PR in High Definition

DECEMBER 1, 2022

Companies have fought tirelessly to grow their reputations, and now thanks to cancel culture, there is even more need to build a robust reputation. Increasingly, we are seeing examples of when a strong reputation with loyal customers (or fanbases) make brands somewhat ‘cancel-proof’. Damage that cancellation can do.

Reputation 62

Reputation Leadership Company Crisis Management 62

5W PR

JUNE 2, 2023

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88

Fashion Communications Brand Branding 88

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. Particularly with the growth and financial success of green brands becoming more apparent.

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. Particularly with the growth and financial success of green brands becoming more apparent.

Analysis 195

Analysis Media Financial Reputation 195

Sword and the Script

JANUARY 9, 2024

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. The new website and Twitter handle ( @helpareporter ) appear to confirm it. HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all.

Brand 147

Brand Branding Reddit Pitching 147

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Communications Conversations

MARCH 19, 2015

Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see. How could a brand like Spirit have SUCH a negative brand reputation and still be in business? And yet they seem to have a HORRIBLE brand reputation.

Airlines 60

Airlines Reputation Brand Branding 60

Critical Mention

JANUARY 29, 2021

For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. People trust influencers’ opinions owing to the reputation that they’ve built with their content, which they then leverage to market products. An engaged audience helps increase brand awareness and potential sales.

Brand 135

Brand Branding How To Radio 135

NewsWhip

DECEMBER 21, 2022

It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. Twitter dominated attention. And it resonated with people.

Brand 78

Brand Branding Policies Local 78

Onclusive

DECEMBER 6, 2021

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis. Just having media monitoring in place is no longer sufficient for PR and communications success.

Media 370

Media Comparison Software Enterprise 370

Mark My Words

AUGUST 19, 2014

We need to get used to the fact that these days there is no fixed mark on reputation. Brands and individuals must become comfortable with their imperfections and vulnerabilities because we have a crowd and a ‘can know anything’ psyche, where reputations are savaged in an instant and often with no grounding in reality.

Reputation 104

Reputation Twitter Crisis Course 104

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. The right plan can help to nurture new leads, facilitate rapid growth and improve an organization’s reputation both online and off. This means that they’re more likely to end up with a dedicated following.

Brand 114

Brand Branding Reputation LinkedIn 114

The Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

Reputation 100

Reputation System Employee Airlines 100

Critical Mention

MARCH 16, 2020

Known as one of the most successful and powerful athletes in the world, Serena Williams is a brand’s ideal influencer. Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. followers on Twitter and 4.3 million Twitter followers.

Brand 87

Brand Branding Instagram YouTube 87

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation is what others (e.g.,

Reputation 60

Reputation Nonprofit Policies Financial 60

Onclusive

JUNE 24, 2020

Many professionals are eager to be viewed as thought leaders in their industry, and authoring pieces is a great way for them to expand their personal brand. Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale.

Strategy 418

Strategy Media Advertising Advertising 418

Marketwired

JANUARY 26, 2016

We’re now direct ambassadors of trust and reputation. I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand. One of my favorite brands is—was—a simplified graphic design program that I even mention in my new book, Above The Noise ( in bookstores January 27 ).

Brand 100

Brand Branding Customer Service Reputation 100

Karwoski & Courage

NOVEMBER 10, 2017

The great Twitter 280 Characters debate of 2017 has begun. Here's everything you need to know and 10 things for your company or brand to consider. The post The Great Twitter 280 Characters Debate appeared first on Karwoski & Courage - Minneapolis Public Relations.

Twitter 73

Twitter Company Brand Branding 73

Deirdre Breakenridge

MAY 10, 2018

PR in the 21 st century requires an intense focus on reputation management and brand health. Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7. What is digital corporate reputation?

Corporate 56

Corporate Reputation Community Resources 56

Onclusive

AUGUST 3, 2020

By analyzing and organizing competitor press coverage based on qualitative dimensions you can quickly identify the specific strategies, stories, and media outlets that are having the most impact for their brand. The sooner you identify where your competition is having success the sooner you can insert your own brand into those conversations.

Media 397

Media Pinterest Measurement Trends 397

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

Shift Communications

JANUARY 25, 2023

.” Doubling down on their stance and “you don’t fit with us” tone, the company posted a list of reasons in a photo on Twitter detailing why they werenot allowing newcomers to sign up. Voice and tone are distinct attributes that an organization takes on to animate its brand and narrative.

Strategy 78

Strategy Brand Branding How To 78

PR 20/20

AUGUST 18, 2015

Below is a guest post by Elizabeth Victor, a brand advisor for Isentia. You can find her on Twitter and Google+. Monitoring and measuring your brand's online reputation is a critical responsibility. Your brand reputation impacts every aspect of the business. Not sure what consumers are saying?

Reputation 40

Reputation Brand Branding Analysis 40

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. In fact, 93% of PR professionals follow journalists on Twitter. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170