Prakkypedia

DECEMBER 13, 2017

Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole. There’s no pesky product development, storage, transport, pricing, sales or launch to deal with. Other food brands around the world have had fun with improbable flavours or products.

Transportation 71

Transportation Twitter Advertising Advertising 71

Sword and the Script

JUNE 18, 2019

28) “I build my clients’ reputations by telling their stories via the media.”. 30) “Marketing and branding strategy.”. 28) “I build my clients’ reputations by telling their stories via the media.”. 30) “Marketing and branding strategy.”. (click image for higher resolution). 12) “Write for businesses.”.

Employee 147

Employee Print Writing Survey 147

Beyond PR

SEPTEMBER 21, 2016

There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation. Nothing is worse than having the biggest announcement in your company’s history and seeing it overshadowed by a competing brand.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

5W PR

MARCH 13, 2024

Target specific keywords you believe your ideal traveler will be searching, craft meta descriptions that entice clicks, and build backlinks from reputable travel websites. Offers Everyone enjoys a good deal, especially when it comes to package deals that include accommodation, activities, and transportation.

Travel 78

Travel Consumer Strategy Transportation 78

5W PR

MAY 8, 2023

The current global economic landscape has presented many challenges for businesses including rising costs of raw materials, labor, transportation, and other operational expenses. Businesses need to navigate potential backlash, customer dissatisfaction, and potential impacts on the brand’s reputation.

Consumer 88

Consumer Communications How To Transportation 88

PR Conversations

OCTOBER 29, 2015

linking into green transport issues to get people off the roads. The job was much more about strategy and direction, reputation management and helping clinicians and managers in the early 1990s realise that communications was a beneficial – nay essential part – of public services. sparking a bit of controversy with campaign themes.

Publicity 40

Publicity Local Training Education 40

PR in High Definition

OCTOBER 26, 2020

We have always worked with tech-driven companies, building their profiles and shaping reputations. This means that retail brands, and retail tech brands must make sure they’ve got the right infrastructure in place now to cope with the surge – or they could face reputational and financial knocks! The ‘Clean Dozen’.

Retail 62

Retail Reputation Transportation Technology 62

Mindful Marketing

JANUARY 29, 2023

” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy. Public transportation issues: "I apologize for being late, I was running behind schedule due to some unexpected delays with public transportation."

Ethics 98

Ethics Guidelines Fashion Transportation 98

Melissa Agnes

DECEMBER 8, 2014

Not just for Uber’s reputation, but for the 25 year-old victim. We will work with the government to establish clear background checks currently absent in their commercial transportation licensing programs. Yes, s**t happens, but this should not have. This was an avoidable – preventable – crisis.

Crisis 265

Crisis Case Study Company Government 265

Maxim Behar

SEPTEMBER 4, 2023

The influencer must have an impeccable reputation and really build trust with their followers by being upfront and honest with them. Maybe not the only thing, but every word, every comma can even build a positive brand, it can also bring it down. Let me put it this way - all of us on social media are trying to build a brand.

Social Media 52

Social Media Media Writing Web 52

Melissa Agnes

DECEMBER 8, 2014

Not just for Uber’s reputation, but for the 25 year-old victim. We will work with the government to establish clear background checks currently absent in their commercial transportation licensing programs. Yes, s**t happens, but this should not have. This was an avoidable – preventable – crisis.

Crisis 100

Crisis Company Government Transportation 100

Presspage

MARCH 10, 2021

Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand. The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand. The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Stephen Waddington

JULY 10, 2017

Lego and Patagonia are among my favourite brands. Increasingly our public services, from swimming pools to transportation, are driven by profit rather than public service. I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Mark My Words

DECEMBER 1, 2017

This is the ultimate disruption and brand owners and marketers should take note. The ultimate heritage brand has understood the need for marketing agility. For William like his father the inexorable “wait” itself is his own brand relevance dilemna. Success can lull any brand into a comfort zone.

Fashion 60

Fashion Transportation Comparison Interviews 60