Karen Freberg

FEBRUARY 8, 2021

Each year, I try to look at the campaigns from a social media perspective – to see what trends, issues, challenges, and opportunities the event can bring to my work in and out of the classroom. It’s interesting to see which brands had the most positive sentiment, and which ones did not.

Social Media 104

Social Media Trends Media Reddit 104

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Unlike other social media platforms, Threads makes it difficult to search for relevant conversations or even trends.

B2B 170

B2B How To Instagram Reddit 170

Prohibition

FEBRUARY 9, 2022

Do you also run a brand online? Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? If you are new to the concept of social listening, let us have a look at it in detail for you to better comprehend the idea.

Brand 62

Brand Branding Social Media Reddit 62

NewsWhip

OCTOBER 21, 2020

According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. It provides social media discussion and perception.

Crisis 158

Crisis Reddit Reputation Tools 158

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. In this blog post, we will explore strategies for effective crisis communication in healthcare settings. Social media chatter moves even faster.

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Healthcare Crisis Communications Crisis Communications 64

NewsWhip

MARCH 15, 2024

Clearly, there is a successful strategy in place. That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. When I think of Disney, I think of stories about heroes, villains, music, and happily ever after. Short answer: both!

Data 78

Data Social Media Consumer Trends 78

Contently - Strategy

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. This, in turn, leads to higher conversion rates, increased brand loyalty, and a better return on investment for your marketing efforts. The message resonated with women, resulting in the following: 36.8

Survey 99

Survey Data Interviews Reddit 99

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media 102

Media Advertising Advertising Print 102

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, focus your attention on creating PR strategies that trigger a positive emotional response.

Digital PR 251

Digital PR How To Small Business Analysis 251

Contently - Strategy

OCTOBER 18, 2022

“Implementing inefficient, ineffective strategies based on guessing what will work is already wasting time.” Social media and niche communities like r/SkincareAddiction or r/nutrition. Use social listening tools to your advantage. ” The good news? 5 types of customer research.

B2B 94

B2B Company Survey Enterprise 94

Sword and the Script

SEPTEMBER 19, 2022

The report highlights three including the following: 84% say the “perceived credibility of management team”; 81% say a “clearly articulated strategy and business plan”; and. Other interesting statistics: Social media is material. These findings echo last year’s JOTW Strategy Communication Survey, published in June of 2021.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

DECEMBER 5, 2023

While this was purchased with corporate funding, not private equity (PE), the strategy was similar: Find synergies; mash two or more companies together; Trim a bit here, trim a bit there; and Sell the whole for more than the sum of its parts. It wound up folding them all under the Onclusive brand. More gen AI.

Software 128

Software Reddit Technology B2B 128

NewsWhip

JUNE 2, 2021

Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. . Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm.

Media 88

Media Data Reddit Crisis 88

NewsWhip

OCTOBER 26, 2021

Clearly, there is a successful strategy in place. That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. When I think of Disney, I think of stories about heroes, villains, music, and happily ever after. Short answer: both!

Data 78

Data Social Media Consumer Trends 78

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Circuit City.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Cision

MARCH 31, 2016

I’ve also worked on the other side of the editor’s desk, assigning and helping develop other writers’ articles and helping plan publications’ strategies. But it’s also worth mentioning that I’ve worked exclusively in technology media, and before that I worked in IT and software development. Now think about a brand like Apple.

Newspapers 120

Newspapers Reddit Journalism Technology 120

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Lauren Powell, Analytics & Social Listening Lead, Creators League Studio at PepsiCo. Turning insights into brand content | 8:18-9:58. Monitoring for corporate social responsibility | 13:13-14:58. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

Buzzstream

SEPTEMBER 30, 2021

But by the end of the summer, we’d onboarded a number of household name brands and were hiring again. Think of this as a kind of ‘natural selection’ for ideas so that you’re left with the ones that are going to have a positive impact on search visibility and ultimately get cut through within the media. #1 1 – Relevancy.

Digital PR 71

Digital PR How To Reddit Engineering 71

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink.

Tools 62

Tools SEO Analysis Google 62

Presspage

AUGUST 15, 2017

brought forth vast social media and multimedia tools, including video sharing capabilities. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

SEPTEMBER 14, 2019

1) How reporters view social media, embargoes and exclusives. Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and. 1% said SnapChat.

Survey 75

Survey Media Relations Report Media 75

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. If you can add an Instagram contest or if you’re working with a brand and a spokesperson, have them take over the Instagram account for the day.

Communications 62

Communications Pinterest Reddit Radio 62

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. adults reported seeing news on social media.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

PR 20/20

JANUARY 3, 2019

We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. How to Prepare Your Content Marketing Strategy for 2019 [WEBINAR]. 4 Trending Tactics to Add to Your Video Marketing Strategy. See which brands kept us on our toes and why.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Buzzstream

DECEMBER 28, 2023

Then, there are a handful of helpful filters to hone in on the content types that best fit your content strategy. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Then, there are a handful of helpful filters to hone in on the content types that best fit your content strategy. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Then, there are a handful of helpful filters to hone in on the content types that best fit your content strategy. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog.

Tools 62

Tools Blogging Pitching Google 62

ZudePR

JUNE 6, 2016

She is a social media, SEO, Internet marketing and blogging consultant. My two biggest daily challenges are social media and reading. Social media is the obvious one as well. social media is worth doing, it's worth doing well, don't you think? social media) is misled. (On

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

JUNE 4, 2019

Social media is 2018’s biggest driver, as Burton-Taylor reports that the media intelligence industry grew mid-single-digit in 2018 if social wasn’t counted. It’s an unenviable but often necessary position for any software company that has tied its growth strategy to acquisitions.

Software 99

Software Reddit Marketing Survey 99

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Blog posts into social media content. Enter: Content repurposing. The problem?

eBook 129

eBook YouTube Video Social Media 129

Stephen Waddington

NOVEMBER 5, 2020

Search listening is a way of understanding what people are saying about brands and markets and the questions that they are asking. This is based on interrogating data from social networks. It is limited to information available from the open web and networks that provide APIs such Reddit and Twitter.

Google 124

Google Reddit Comparison Trends 124

Buzzstream

MARCH 21, 2024

Media lists can get outdated in just a few months, sometimes weeks! Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post. You can see this also echoed on Reddit.

Construction 62

Construction How To Media Google 62

Contently - Strategy

JUNE 11, 2021

However, the same day, we had huge success on Reddit, to the tune of 150,000 visitors in 24 hours. Even if a side project veers from your typical brand voice or marketing strategy, don’t discount it. Social media users want to talk to people more than brands. Think beyond the launch. IndieHackers.

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Marketing SEO Reddit Viral 106