article thumbnail

5 Tips for Getting Into Live Streaming

Cision

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . Images: Giorgio Minguzzi , gdsteam ( Creative Commons ).

article thumbnail

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

In simple terms, influencer marketing is word-of-mouth marketing where third-party persons with an established and engaged audience share information about brands they like or don’t like. Then, just as with journalists, we cannot expect to control what influencers do or what they say about our brand. So, what is influencer marketing?

Trends 77
article thumbnail

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing. Her expertise encompasses public affairs, media relations, community relations, social media and digital communications.

Agency 80