Bianchi Biz Blog

FEBRUARY 1, 2024

Despite a tech-savvy environment, traditional media remains highly influential, underscoring the need for integrated strategies. Notably, the absence of fake news in traditional media reinforces the importance of authenticity, a core value for the Japanese audience. Most popular social media channels in Japan LINE is used 92.5%

Marketing 105

Marketing Newspapers Print Local 105

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. I love the moon.

B2B 111

B2B Brand Branding B2C 111

Konnect Agency

AUGUST 2, 2022

A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry. This PR strategy involves creating powerful ideas, thoughts, and opinions to help build credibility for the brand. Identify Goals.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. And optimising a site for a specific link-building strategy?

Digital PR 83

Digital PR SEO Engineering eBook 83

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

5W PR

MARCH 9, 2021

This type of content is created by the company’s customers, fans on social media, bloggers, or journalists. This type of content is reviews and testimonials from customers, mentions from them on social media platforms, word of mouth recommendations, blog posts as well as magazine and newspaper articles.

Media 88

Media Newspapers Engineering Employee 88

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I build a communications strategy with a multitude of media coverage to engage all demographics because I truly believe in word of mouth success from a great earned media story.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

JUNE 21, 2016

Digital communication makes it easy for anyone to post about your brand. Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. Going into college I just knew that I would be a reporter at a newspaper.

Social Media 227

Social Media Newspapers Reputation Community 227

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. Newswires aren’t earned media .

SEO 279

SEO Print Financial Product Launch 279

Mindful Marketing

AUGUST 5, 2023

” – Digiday “It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. .” ” – Digiday “It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs.

Twitter 100

Twitter Consumer Newspapers Social Media 100

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to Create an Effective Monitoring Strategy.

How To 149

How To Social Media B2C Television 149

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is The Difference Between Media Mentions & Media Coverage? Media Coverage tends to be more in depth than media mentions. Why Is Media Monitoring So Important?

Media 52

Media Analytics Radio Google 52

PRSay

SEPTEMBER 6, 2022

Surveys have shown that young adults turn to social media such as TikTok and Instagram as their primary news sources rather than newspapers and TV. What, if anything, can legacy media organizations do to engage this audience? They will look for an employer who satisfies their family’s needs.

Journalism 138

Journalism Newspapers Policies Writing 138

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. You are known for helping entrepreneurs develop effective PR and social media strategies to become a recognized influencer in their field.

Social Media 120

Social Media Newspapers Pitching Reputation 120

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR in High Definition

OCTOBER 30, 2023

In this pre-social media age, newspapers ruled the roost. People went down to the local shop to get their daily newspaper, complete with some clever (and many not so clever) headline puns slapped on the front page. However, social media platforms are now the town square. This is the same in business.

Reputation 62

Reputation Fashion Newspapers Local 62

The Hoyt Organization

JANUARY 17, 2024

However, not just any PR strategy will help your institution build a positive image and relationship with its key stakeholders. Use various mediums: Share stories through different mediums such as videos, articles, social media posts, or even podcasts to reach a broader audience and keep them engaged.

Education 52

Education Publicity Radio Newspapers 52

5W PR

MAY 7, 2021

Using digital PR tools is a great way to ensure that brands are doing everything they can to be on-trend. Digital PR tools can be used to effectively manage time spent online and on social media to ensure the best results. Good PR and communication teams know how to communicate on social media platforms effectively and smartly.

Digital PR 88

Digital PR Company SEO Newspapers 88

PR Fuel

OCTOBER 8, 2022

You can then share this content on social media, not to mention get an SEO boost out of it. They give tech companies complete control over the message and allow them to portray their brands in as significant of a light as possible. Therefore, they should use every marketing strategy that’s at their disposal.

Industry 104

Industry Company Real Estate Tourism 104

Public Relations Sydney

JULY 20, 2014

Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. If you want to harness the power of public relations and social media to become a recognised expert in your field – this is the book you MUST buy!’

Social Media 53

Social Media Brand Branding How To 53

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Additionally, a PR agency can help monitor the newsroom, recommend new approaches, finesse strategy tactics and secure the results needed to help your business flourish.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Additionally, a PR agency can help monitor the newsroom, recommend new approaches, finesse strategy tactics and secure the results needed to help your business flourish.

Agency 52

Agency Local Newspapers Interviews 52

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands. This includes newsletters, closed Facebook groups and social media pages, among other places. Social activism.

Trends 131

Trends Nonprofit Consumer Newspapers 131

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 98

Interviews Publicity Technology Social Media 98

Cision

AUGUST 17, 2016

Here I want to look at three components of a successful press release strategy: Creation. My aim is to help you with each so that press releases become an effective component of your overall marketing and PR strategy. Could it be on a news site or in the newspaper? Distribution. Amplification. There’s so much to be said here.

Newspapers 144

Newspapers Writing Strategy Pitching 144

5W PR

MARCH 18, 2019

Remember when, not that long ago, broadcast media was king, newspapers were holding their own, and the internet was a novelty? Now, social media is redistricting media influence, and brands need to rethink how they’re using traditional media, because their audience already has.

Advertising 74

Advertising Advertising Newspapers Consumer 74

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Your social media channels are also considered owned media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What are some of the key components of a successful communication strategy? Maybe, but maybe not. Images via Pixabay: 1 , 2.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Deirdre Breakenridge

FEBRUARY 5, 2015

A Guest Post by Jeremy Miller, President, Sticky Branding . Sticky Branding by Jeremy Miller. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand.

Engineering 150

Engineering Writing Corporate Brand 150

Cision

JULY 28, 2015

For PR firms, social media monitoring has become an essential part of a successful agency’s offering. But without the right tools, it’s impossible to scale media monitoring services as the business grows. Natalie spent three hours each day monitoring social media for clients. “I

Media 120

Media Viral Newspapers Digital PR 120

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Turned out, I also loved communications strategy.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Newsfile

FEBRUARY 27, 2024

AP stories are picked up by newspapers, websites and broadcasters worldwide. Its portfolio includes high-profile brands like The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch, and Financial News. News was the most popular online news brands in the United States. Yahoo News In February 2023, Yahoo!

Financial 52

Financial Media Analytics Data 52

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. What constitutes a successful media strategy?

Newspapers 120

Newspapers Journalism Pitching Report 120

5W PR

JULY 11, 2018

Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of the most inspirational strategies to hit the market over the last year or so. The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing.

Measurement 149

Measurement Education Social Media Film 149

Critical Mention

DECEMBER 13, 2019

Many communications strategies can lead to business success. One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. If utilized the right way, you can use the earned media from online news coverage to connect with your audience. Share Tweet Share.

Analysis 105

Analysis Comparison Reputation Radio 105