Onclusive

OCTOBER 27, 2020

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. Measured their “COVID-19 Response” strategy; focusing on a combination of press coverage quality and performance against competition.

Measurement 370

Measurement Case Study Automotive Media 370

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

AUGUST 16, 2021

We can all agree that earned media content is king when it comes to building brand reputation—your biggest brand asset. Followed closely by owned media, earned media continues to be the most trusted form of advertising compared to paid media.

Measurement 195

Measurement Strategy Media Leadership 195

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

Brand 323

Brand Branding eBook Advertising 323

Onclusive

NOVEMBER 29, 2023

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. The pervasive influence of digital media, social, and the 24/7 news cycle has accelerated the speed at which information spreads.

Reputation 195

Reputation Brand Branding Crisis Management 195

Onclusive

NOVEMBER 29, 2023

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. The pervasive influence of digital media, social, and the 24/7 news cycle has accelerated the speed at which information spreads.

Reputation 195

Reputation Brand Branding Crisis Management 195

Agility PR Solutions

MARCH 22, 2023

In today’s digital world, it is more important than ever for businesses to understand how their brand is perceived. With the rise of social media and online reviews, customers now have a real-time platform to voice their opinions about brands.

Reputation 100

Reputation Measurement Brand Branding 100

NewsWhip

SEPTEMBER 22, 2022

As prestigious a brand’s internal identity can feel to its workers, one unfortunate move externally can break its name down to nothing. Brands must be cognizant of their reputation, and the best way to do that is by using real-time media monitoring. . But just how exactly can you measure brand reputation with RTMM?

Reputation 88

Reputation Measurement Brand Branding 88

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Onclusive

MARCH 18, 2019

Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand? In our Metromile case study you’ll learn: Why owned media is a vital part of the customer journey. Best practices for reporting ROI.

Content Marketing 284

Content Marketing Measurement Case Study Strategy 284

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Agility PR Solutions

JUNE 23, 2021

Communicators measuring digital media effectiveness—in silos only—will miss crucial ad exposure data, creating a distorted view of performance insights, or “mutant data,” new research from audience insights platform DISQO reveals. As the loss of identifiers threatens to […].

Measurement 148

Measurement Data Brand Branding 148

Onclusive

OCTOBER 18, 2019

Overstock uses Onclusive to measure the effectiveness of specific earned media coverage that aligns with its core messaging strategies. To create the biggest impact, Overstock integrates its paid and earned media strategies. Ways to leverage paid media to amplify your earned media.

Brand 285

Brand Branding Media Measurement 285

Onclusive

AUGUST 16, 2020

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? Kelly Byrd.

Media 370

Media Measurement Reputation Examples 370

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Brand 370

Brand Branding SEO Engineering 370

Agility PR Solutions

APRIL 22, 2024

Brand reputation has always been a critical factor for success, but it’s a different world these days for consumer-facing businesses—and a great reputation may be the most precious asset you can have.

Reputation 100

Reputation Analysis Brand Branding 100

Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Time: 12:00 pm EST. The post Building The Perfect Pitch and Nurturing Your Media Relationships appeared first on Onclusive.

Pitching 370

Pitching Media Data Technology 370

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

Reputation 195

Reputation Corporate Brand Branding 195

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO.

How To 397

How To Software Media Analytics 397

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. What Matters to Our Brand?

Measurement 166

Measurement Strategy Media Analytics 166

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. PR is a broad discipline.

Measurement 85

Measurement Survey Web Software 85

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers. Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

Onclusive

JUNE 4, 2020

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. Chief Brand Officer. VP of Brand & Corporate Marketing.

Media 370

Media Advertising Advertising Corporate 370

Cision

JULY 7, 2016

Every day, people both online and offline are talking about your brand. You need to monitor both social and traditional media to understand your brand’s place in the overall industry conversation. You need to know what people are saying and how they feel about your brand. You need to have something to measure against.

Measurement 174

Measurement Brand Branding Analysis 174

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Article relevance toward the brand, including the presence of the brand name in the headline. ? What is PR Attribution ?

Consumer 370

Consumer Publicity Media Analysis 370

5W PR

DECEMBER 8, 2022

Fortunately, there are a few public relations tools and platforms that allow companies to streamline their tasks and operations, while generating insights that will end up helping keep track of metrics and measurements. Brand impact. Media reach. Share of voice.

Measurement 88

Measurement Comparison Reputation Industry 88

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. And then, there’s earned media value (EMV) — a metric that is both coveted and enigmatic. Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs.

Measurement 84

Measurement Marketing Pharmaceuticals Social Media 84

Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure. Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

Onclusive

AUGUST 3, 2020

The modern communicator is watching everything that is happening in the media. But out of the corner of their eye they are keeping a close watch on their competitors — which media they are appearing in, how they are being mentioned, and how quickly their stories are spreading on social media.

Media 397

Media Pinterest Measurement Trends 397

Agility PR Solutions

SEPTEMBER 2, 2019

The new report, 360° Social Analytics: Going Beyond Social Media to Grow Brands, […]. The post Divide between social media and real-life brand conversations poses measurement challenges appeared first on Agility PR Solutions.

Social Media 113

Social Media Measurement Brand Branding 113

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Measure and improve. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

NewsWhip

OCTOBER 20, 2021

The high engagement of articles about Squid Game demonstrates the powerful impact of sharing content online, and why understanding it as a metric is so crucial to adding context to your media monitoring. Let’s begin with brand trust. . Why engagement is important for brand credibility. In fact, many people do make this argument.

Measurement 78

Measurement Media Crisis Crisis Management 78

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 124

Survey Social Media Brand Branding 124