Bianchi Biz Blog

JULY 13, 2023

Visibility, branding, PR and networking opportunities abound for automotive and mobility suppliers from July 31-August 3 at one of the North American auto industry’s top thought leadership events, the 58 th annual Center for Automotive Research’s Management Briefing Seminars. Click here for sponsorship/exhibit details.

Automotive 80

Automotive Transportation Conference Mobile 80

5W PR

SEPTEMBER 8, 2019

Marketing to consumers is challenging, that goes without saying. Because of the challenges we as marketing professionals face in an evolving industry, it’s important to find ways to be effective with a brand’s messaging and marketing strategy. Is something like this a good fit for your brand?

Transportation 74

Transportation Advertising Advertising Consumer 74

PR 20/20

OCTOBER 30, 2014

At this year’s INBOUND 2014 conference in Boston, one session in particular really got me thinking about brand / consumer relationships. Two prime examples: the increasing popularity of shared music, like Spotify , shared spaces, like Airbnb , and shared transportation, like Lyft. ” Strategy Content Brand'

Content Marketing 78

Content Marketing Transportation Marketing Conference 78

wiredPRworks

MARCH 23, 2022

Get transported to the future today with Jennifer Navarrete, aka @epodcaster, and Barbara Rozgonyi, two Social Media Club chapter founders who met via Chris Heuer and Kristie Wells. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Web 119

Web Transportation Social Media Community 119

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework. I have the answer!

Content Marketing 52

Content Marketing Marketing System Reputation 52

Onclusive

OCTOBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. The Onclusive marketing team is responsible for growing the company brand, positioning our products to the right customers, generating demand, and enabling our sales team to drive revenue. . Position Scope. Responsibilities.

Marketing 46

Marketing Case Study Software Analytics 46

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. Information of Everything.

Hotels 198

Hotels Mobile Travel Automotive 198

Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. The brand explained precisely how its teams had gone about investigating the incident, including looking for patterns in the data, and made it clear they were ready to act if they did find an issue.”

Ethics 97

Ethics Crisis Transportation Airlines 97

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Brand-specific tracks from Jeep, Ram and Ford will return, along with new experiential activations. to 800+ sq. 28,000), as well as 20 ft.

Automotive 78

Automotive Mobile Technology Transportation 78

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Be true to your brand. Appeal to the imagination. When possible, mix media.

Instagram 159

Instagram Reddit Transportation Creativity 159

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad.

B2B 120

B2B B2C Facebook Storytelling 120

Critical Mention

OCTOBER 29, 2018

Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands. The fact that a YouTube video called “Top 10 LeBron James Funny Commercials” exists should tell you something about his history of using humor as a way to build his personal brand. Free uniforms.

Sports 117

Sports Film Television Transportation 117

Mindful Marketing

JANUARY 23, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Often those fortunate enough to earn a college degree proudly display their diploma in their office or another personal location. Check out Mindful Marketing Ads and Vote your Mind!

Education 126

Education Financial Transportation Engineering 126

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

Groups 55

Groups Meeting Transportation Media 55

Bianchi Biz Blog

JUNE 29, 2023

If your company is seeking PR opportunities at the show, which offers many public relations and market attention opportunities, you must act fast. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Cision

JULY 13, 2016

Nick Hawley, director of marketing at Visit Seattle, says if you aren’t utilizing assets to their fullest potential, you’re missing out. What are you most excited for in your new role as director of marketing at Visit Seattle? What are the biggest PR and marketing mistakes brands make?

Print 120

Print Tourism Transportation Film 120

Maxim Behar

DECEMBER 20, 2020

21.12.2020 The world-famous PR expert is the first to start Manager News’ series, which tracks trends, analyzes and forecasts for 2021, based on changes in business, marketing and communications following the pandemic. - Which approaches and messages in marketing and brand communication will be successful in 2021?

Tourism 52

Tourism Transportation Construction Crisis 52

Mark My Words

AUGUST 2, 2022

The Guardian The Lionesses are poised to increase their sponsorship value tenfold after their win on Sunday, PR experts have predicted, with individual players likely to secure lucrative brand deals and endorsements worth millions of pounds. Another 87,192 fans saw them live at Wembley stadium.

Sports 60

Sports Transportation Financial Television 60

Stephen Waddington

MAY 2, 2020

I’m also enjoying the conversations about the future of marketing, media and public relations in this community of practice that I started on Facebook. marketing, media and public relations Public group · 219 members Join Group ABOUT THIS COMMUNITY This is a community of practice to explore the future of marketing, media and public relations.

Transportation 84

Transportation Government Community Facebook 84

Contently - Strategy

AUGUST 17, 2020

These virtual interactions have the potential to keep a brand image from fading, Anita Loomba, the director of marketing for the travel assistant app App in the Air , told me. Singita, a hospitality brand with lodges across Africa, live streams safari drives through Singita Sabi Sand on Instagram with a photographer and guide.

Travel 144

Travel Video Industry Tourism 144

Bianchi Biz Blog

NOVEMBER 2, 2020

The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable. It focuses on new technologies and concepts aimed at making mobility more sustainable.

Meeting 57

Meeting Automotive Mobile Transportation 57

Mindful Marketing

DECEMBER 21, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ It’s a parent’s classic Christmas morning fail: After having the foresight to purchase the holiday’s hottest new toy, they forget to buy the batteries!

Wireless 84

Wireless Policies Transportation Consumer 84

Bianchi Biz Blog

APRIL 26, 2021

Electric cars continue to develop: Tesla is the absolute forerunner in this respect and is not leaving the traditional car brands in a good position. All in all, auto manufacturers will be expected to make a major contribution to a greener future by working on more climate-friendly ways of transportation.

Automotive 95

Automotive Study Report Transportation 95

Cision

APRIL 26, 2016

The growing number of companies and technologies that make up and support our global communications networks hold the potential to reshape and redefine so many industries – healthcare, transportation, energy, communication, manufacturing, finance, government and more – all while improving the lives of individuals around the world.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Prakkypedia

DECEMBER 13, 2017

Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole. There’s no pesky product development, storage, transport, pricing, sales or launch to deal with. Can you hear the Down Under lyrics being rewritten? “He

Transportation 71

Transportation Twitter Advertising Advertising 71

Prohibition

AUGUST 15, 2019

At Prohibition we always look to create engaging content for clients and thrive at the opportunity to produce an integrated campaign that celebrates a brand. For luxury British teatime treats brand, Cartwright & Butler , our summer brief was to create a campaign that celebrated the great British summertime.

Social Media 48

Social Media Transportation Film Content Marketing 48

Mark My Words

AUGUST 15, 2022

And much like many other markets, it isn’t a level playing field; the deck is stacked to favour the biggest marketing budgets, the most prominent venues, the strongest web of industry connections, and the Fringe Society – the closest thing we might have to the “invisible hand” – is doing little to even the odds.

Examples 60

Examples Film Transportation Creativity 60

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. It’s an area that brands should investigate. #6 13 Turning the classroom inside out The education market is rapidly being disrupted by technology.

Report 81

Report YouTube Privacy Web 81

Buzzstream

JANUARY 26, 2024

All of the spam guidelines are for sending to personal emails , so unless you send to personal Gmail and Yahoo addresses often, this likely won’t impact digital PRs and link builders as much as email marketers. TLS: Transport Layer Security is a communication protocol that encrypts emails to ensure secure communication.

Google 133

Google Guidelines SEO Reputation 133

Shift Communications

AUGUST 10, 2015

Name a dominant brand of organic food. Chances are you can’t name any, because these are fields where winners and losers change so fast that no brand has a chance to capitalize on a market lead. For example, social media marketers struggle to keep up with changes to the Facebook algorithm. Where You’ll Go Wrong.

Strategy 60

Strategy How To Transportation SEO 60

Burrelles Fresh Ideas

MAY 23, 2023

Budget-conscious tourists are stretching dollars and cutting budgets where they can, be it spending less on meals or finding cheaper transportation both to their destination and once they arrive. may not need to market themselves as the demand is already there.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 146

Employee Print Writing Survey 146

5W PR

JULY 12, 2023

From coffee and tea to energy drinks and juices, many beverage brands are embracing the subscription model. It also offers many benefits to beverage brands. Convenience and Accessibility One of the primary reasons why beverage brands should offer beverage subscriptions is the convenience it provides to customers.

Brand 78

Brand Branding Transportation Consumer 78

Tribe Builder Media

MAY 26, 2019

Related: 18 Content Marketing Resources for Proven Results. Andrea La Mendola, chief of global operations at Hyperloop Transportation, advises starting with the specific group of employees you are working now. Related: 6 Strategies to Maximize Earned Media for Your Brand. Know your audience. Understanding time orientation.

Employee 40

Employee Transportation Engineering Groups 40

Tribe Builder Media

MAY 26, 2019

Related: 18 Content Marketing Resources for Proven Results. Andrea La Mendola, chief of global operations at Hyperloop Transportation, advises starting with the specific group of employees you are working now. Related: 6 Strategies to Maximize Earned Media for Your Brand. Know your audience. Understanding time orientation.

Employee 40

Employee Transportation Engineering Groups 40

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Contently - Strategy

AUGUST 28, 2019

We’ve gathered this short list of stand-out content marketing from travel brands and hospitality companies because we believe Americans deserve help when it comes to vacations. A well-designed piece of branded print media is even more rare. You want to discover this place like a local would, right?

Travel 82

Travel Content Marketing Examples Airlines 82