Brand Marketing Trade Shows White Paper 
ImPRessions - Crenshaw Communications
APRIL 24, 2018
The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. But where do PR teams find third-party influencers?
Polaris
DECEMBER 30, 2014
I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Whether you work for a large or small company, this debate is important for your brand. In addition, Nordstrom is the most popular Pinterest brand with 4.4
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Or it can be a complete overhaul.
Contently - Strategy
SEPTEMBER 10, 2020
Kerel Cooper is not your average SVP of Marketing. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. What role has content marketing played for you at LiveIntent?
Sword and the Script
NOVEMBER 6, 2018
Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.
Business Wire
FEBRUARY 2, 2018
By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.
Sword and the Script
OCTOBER 24, 2017
That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. As I say in the introduction above, marketing doesn’t work in isolation.
Expert insights. Personalized for you.
136 
Let's personalize your content