Critical Mention

OCTOBER 15, 2020

Not only will a podcast give you the opportunity to put a solid voice to your business, but you can also build brand credibility in your industry. . Will you focus more on email marketing or will you shift to more social media campaigns? Focus on Client Communication. SCHEDULE A DEMO. Jessica Pickering.

Tourism 186

Tourism Radio Travel Social Media 186

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Trust in your Brand. for every dollar invested. Reach a Wider Audience.

Tourism 157

Tourism YouTube Radio Social Media 157

Prohibition

JULY 10, 2023

The art collective is quickly making a name for itself as an out-of-the-box brand in a space that’s difficult to do so. And now we kind of want a Big Yellow Boot… Tourism NZ and The Beautiful Game The FIFA Women’s World Cup is being co-hosted by both New Zealand and Australia and kicks off later this month. Great work!

Tourism 62

Tourism Fashion Social Media B2C 62

Communications Conversations

SEPTEMBER 4, 2014

In this week’s edition of the Talking Points Podcast, Kevin Hunt and I talk about why marketers are so hung up on real-time marketing (no really, why are they?), the campaign-based natures of many digital marketing efforts (hello Barbie!), Gopher Athletics website.

Marketing 95

Marketing Tourism Instagram Video 95

PR Fuel

OCTOBER 8, 2022

They give tech companies complete control over the message and allow them to portray their brands in as significant of a light as possible. One last industry we’re going to discuss is the tourism industry. Therefore, they should use every marketing strategy that’s at their disposal. Perhaps you run a cruise line?

Industry 104

Industry Company Real Estate Tourism 104

Maxim Behar

FEBRUARY 21, 2022

In a special letter to Prime Minister Kiril Petkov and the ministers in charge, the Bulgaria National Board of Tourism supported the PR expert's proposal to the Government to improve Bulgaria's reputation on the international market. This is just a suggestion.

Government 52

Government Tourism Internal International 52

Ethical Voices

OCTOBER 20, 2022

This week there were a wide range of ethical issues from slum tourism to sensationalistic news to the importance of stakeholders. The Sports Hub is dominating the market in Boston and bringing in a disproportionate amount of revenue, yet the parent company hit staff of some of its best-performing shows with layoffs.

Ethics 77

Ethics Radio Sports Tourism 77

PRSay

APRIL 16, 2020

Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown. With the country under lockdown, this is a difficult time “to remind people that your property, airline or brand exists, without being tone-deaf to people who’ve lost their jobs,” she said.

Travel 178

Travel Pitching Airlines Media 178

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies.

Examples 130

Examples Transportation Media Tourism 130

Doctor Spin

MARCH 1, 2024

Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Digital marketing- and social media agencies. Hotels, resorts, airlines, and tourism boards may have PR departments or hire PR professionals for communication roles.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. In order to even have a business, you need to build a brand with a strong image. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. In order to even have a business, you need to build a brand with a strong image. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. In order to even have a business, you need to build a brand with a strong image. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

Contently - Strategy

AUGUST 17, 2020

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. This time, however, the virtual was forced. People have more live video options than ever as they quarantine at home.

Travel 144

Travel Video Industry Tourism 144

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Her diverse background also includes travel and tourism campaigns, including efforts for organizations with an international presence.

Industry 316

Industry Fashion Travel Tourism 316

Prohibition

APRIL 13, 2023

It is no secret that influencer marketing is one of the most popular methods brands use to try and tap into their target demographic. Some influencers, however, don’t solely focus on product-based content, some simply share their experiences, and day-to-day lives, brands need to find a way to tap into this experience.

Travel 62

Travel Instagram Hotels Tourism 62

Burrelles Fresh Ideas

MAY 23, 2023

Beach and Coastal Tourism: Coastal areas, such as beaches, lakes, and resorts, often see a surge in visitors during the summer. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. may not need to market themselves as the demand is already there.

Travel 40

Travel Tourism Airlines Hotels 40

PRSay

JANUARY 29, 2019

One of Graham’s favorite example of this: KFC’s apologetic response to a chicken shortage, when the brand rearranged its name to spell “FCK” on a bucket of chicken. If you find yourself posting on a channel “just because,” take a step back and think about what makes sense for your brand and your audience. Do fewer things better.

Tourism 121

Tourism Employee Web Travel 121

Engage PR

DECEMBER 15, 2015

Aberdeen and Grampian Chamber of Commerce (AGCC) recently hosted its Joint Tourism Network meeting featuring speakers from VisitScotland, Visit Aberdeen and the local Area Tourism Partnership. Consumers still want to discover things by themselves and forcing products and services on them may lead to a reduction in brand loyalty.

Tourism 60

Tourism Local Trends Travel 60

Mark My Words

MARCH 5, 2015

Advocacy messages, whether for a cause or a brand, automatically invite scrutiny (think politics) They prompt us to put our defenses up. The time when brand marketers, PR’s and entertainment moguls could dictate what people see, hear, and think is long past, if it ever existed at all. Stories are different.

Tourism 60

Tourism Storytelling Banking Fashion 60

Cision

JULY 5, 2016

Brands must build a loyal, engaged community to cut through the noisy, overcrowded market place and have an impact. Brands must go beyond simply posting and hoping for responses. The Swedish Tourism Bureau did just that with their campaign, The Swedish Number. But too many run into the same problem too often.

Tourism 149

Tourism Community Data Tools 149

Cision

JULY 13, 2016

Nick Hawley, director of marketing at Visit Seattle, says if you aren’t utilizing assets to their fullest potential, you’re missing out. What are you most excited for in your new role as director of marketing at Visit Seattle? I am most excited to jump in and help run our leisure tourism campaigns.

Print 120

Print Tourism Transportation Film 120

Maxim Behar

DECEMBER 20, 2020

21.12.2020 The world-famous PR expert is the first to start Manager News’ series, which tracks trends, analyzes and forecasts for 2021, based on changes in business, marketing and communications following the pandemic. - Which approaches and messages in marketing and brand communication will be successful in 2021?

Tourism 52

Tourism Transportation Construction Crisis 52

Communications Conversations

FEBRUARY 21, 2020

This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., I review a few to-dos with the students and lecture about social media marketing. I work with the wonderful Kellie Weiland on Sleep Number’s Employer Brand work. hotel stays) in the city. 11: 44 a.m.: Class starts!

Social Media 157

Social Media Media LinkedIn Tourism 157

Presspage

OCTOBER 6, 2017

We spoke with Angelo Harms, Digital Marketing Manager at Curacao Tourist Board about his role and responsibilities and the results they have achieved by using PressPage to tell the ‘Curacao story’ Promoting the beautiful destination Although Curacao is a well known holiday destination, there is always work to be done.

Tourism 122

Tourism SEO Storytelling Social Media 122

PR Job Coach

JUNE 12, 2014

My career has always centered around PR, event planning and marketing. Our team helped build it to an internationally recognized brand in just a few years. Kim is the Director of PR and Partnerships for VisitOakland , the tourism bureau for the city. How did your career lead to your current role? Job Satisfaction'

How To 197

How To Apparel Tourism Interviews 197

PRSay

SEPTEMBER 22, 2016

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Focusing on internal communications allows me to help my organization and clients build their brands.

Ethics 60

Ethics Tourism Real Estate Privacy 60

ImPRessions - Crenshaw Communications

DECEMBER 2, 2016

It helps that the Cubs are a national brand, enjoying that distinction with just a few other ball clubs – the New York Yankees, Los Angeles Dodgers, and Boston Red Sox. Chicago Cubs break curse, win pennant. What round-up of feel-good stories would be complete without mention of this year’s fairy tale World Series?

Construction 120

Construction Journalism Tourism Local 120

Cision

JULY 14, 2016

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. Lauren Kaufman, senior vice president at Spring, O’Brien & Co.,

Travel 120

Travel Agriculture Tourism Internal 120

Communications Conversations

DECEMBER 31, 2019

And Katy Epler at the Richfield Tourism Board. A few of my most popular posts in 2019 include: 15 up-and-coming PR and social media marketers to watch ; 17 additional winners of the 32 Under 32 List and What grade would you give the MIAC on its handling of the St Thomas fiasco? Katie Seifert, Post Brands. Mastermind Milestone.

Banking 78

Banking Tourism Groups Healthcare 78

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

Deirdre Breakenridge

OCTOBER 20, 2015

Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market. How can I improve my teaching to better train my students? What else should I be doing to help students excel?

Education 150

Education Training Course Social Media 150

Prohibition

MAY 15, 2020

Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally planned. And some have been brought to our attention from the public calling brands out on social media for their mishaps. Let’s take a look at the top 11 crises of 2020 so far.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally planned. And some have been brought to our attention from the public calling brands out on social media for their mishaps. Let’s take a look at the top 11 crises of 2020 so far.

Crisis 62

Crisis Government Social Media Reputation 62

Waxing UnLyrical

AUGUST 27, 2010

But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization. Traditional public relations, branding and reputation programs suffer from some of the same challenges. In fact, I would guess far less than half will. Maybe less than 10%. Wanna Subscribe?

Measurement 67

Measurement Twitter Tourism Social Media 67

Communications Conversations

JULY 10, 2018

It’s just a list developed by me and my opinions on people based on my 20+ years experience in this market. After all, I’ve been working in the social media marketing field for almost as long as that discipline has been around (almost 10 years now; 20+ years in the marketing/comms industry). Why is he a power broker?

Social Media 24

Social Media Media SMB Tourism 24