Prohibition

APRIL 23, 2020

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try, may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

Solo PR Pro

FEBRUARY 1, 2022

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I When he graduated from the University of Florida, Stu was in the market for a full-time position in radio.

Meeting 131

Meeting Radio Sports Telecommunications 131

Sword and the Script

MARCH 3, 2015

McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age. In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Shift Communications

AUGUST 3, 2015

Name five fast food brands in your head. Another example of a traditional environment is the telecommunications industry. Brand-building strategies such as social media awareness campaigns, large-scale advertising, press tours, and national/top-tier publication outreach work best in a traditional environment. Christopher S.

Strategy 60

Strategy Telecommunications How To Advertising 60

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The brand played with its 30-year tagline, “the best a man can get”, and replaced it with “The best men can be”.

Fashion 75

Fashion Telecommunications Crisis Training 75

Cision

JUNE 16, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Marketing collateral (product sheets). Start with your employees.

Communications 250

Communications How To Telecommunications Employee 250

Cision

APRIL 30, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Content marketing is far from dead. Use these five outside-the-box content marketing media to build your brand and better engage your target audience: 1. Quick Original Programming Tip: Stay true to your brand.

Telecommunications 120

Telecommunications Content Marketing B2C Video 120

Beyond PR

JUNE 19, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Marketing collateral (product sheets). Start with your employees.

Communications 69

Communications How To Telecommunications Employee 69

Stephen Waddington

JULY 10, 2017

Lego and Patagonia are among my favourite brands. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. It’s fuelled by developing markets, notably India. Organisations and markets really are people, as The Cluetrain Manifesto stated in 1999.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

ReimaginePR

SEPTEMBER 21, 2016

According to the Electronic Frontier Foundation (EFF), the TPP’s Electronic Commerce and Telecommunications Chapters “encourage your personal data to be sent across borders with limited protection for your privacy.”. The Lack of Private Data Protection.

Telecommunications 120

Telecommunications Privacy Software Data 120

PR in High Definition

OCTOBER 24, 2016

But content marketing has created a demand within organisations for ghost written content on behalf of time poor executives to feed the busy communications machine. What is it contributing in terms of brand exposure and messaging? What are their aims and what do they want to achieve from content produced for them?

Telecommunications 48

Telecommunications Writing Guidelines Mobile 48

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Now, businesses use them to market products and services.

Ethics 52

Ethics Communications Print Television 52