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Tips For Killer PR Case Studies

ImPRessions - Crenshaw Communications

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. They also work well for sales and marketing. A great case study can actually help move prospects down the sales funnel to the point where they’re ready to buy. Anatomy of a successful customer case study. Tell a story.

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New study reveals racial pay gap in influencer marketing, offering imperatives for brands and agencies

Agility PR Solutions

DEI initiatives are driving critical strategy in the C-suite and at brands and businesses of all sizes, but racial disparities continue to be prevalent. in partnership with The Influencer League, uncovers a vast racial divide in influencer marketing. New research from global PR firm MSL U.S.,

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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Benefits of Social Listening for PR Agencies (with Case Studies)

Prowly

Social listening is one of the easiest ways to track how a brand is perceived online. Besides in-house PR and marketing teams, there is another group that can benefit from social listening tools – public relations agencies.

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REWIND Case Study: Teletubbies

Konnect Agency

Through a comprehensive 360-marketing campaign encompassing media mailers, press coverage, a National Weather Channel media tour, social content, and a grand LA launch event with celebrity host Alfonso Ribeiro, Konnect successfully garnered national attention for this iconic re-launched brand.

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Brand Marketing Fun-damentals That Consumers Crave

PRSay

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate.

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What you need to know to write a client case study that counts

Agility PR Solutions

In public relations and marketing, client case studies are a powerful tool. They’re a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp.