5W PR

AUGUST 27, 2021

Public relations, at its core, is a communications industry that strives to maintain a positive public image for brands and corporations, to create brand awareness, to foster mutually beneficial relationships between clients and their audiences, and more. PR Specialists. PR Account Executives. PR Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

5W PR

APRIL 28, 2022

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing. It takes extensive research and analysis to have a grasp of how consumer behavior works.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

Trends 77

Trends Marketing Real Estate Public Affairs 77

Cision

JUNE 23, 2016

I am also excited to lead a team of extremely talented individuals and to work with some of the most respected brands in America. A lot has changed in that time, especially in how companies, associations and organizations approach public affairs and government affairs. I came to D.C. and in local communities.

Public Affairs 227

Public Affairs Local Education Policies 227

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. With no boundaries, everyone wins.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

MAY 8, 2017

I thought of that incident as an age-old industry discussion about PR’s branding – and its associations – was revived recently. PR is thriving, but what about “public relations” — as a name? ” The changes aren’t just semantical. ” The changes aren’t just semantical.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Shift Communications

FEBRUARY 26, 2020

AVENIR GLOBAL, one of the top 15 largest communications firms in the world, has more than 1,000 employees in key strategic markets across Europe/Middle East, the United States and Canada. AVENIR GLOBAL brands include AXON, Cherry, Hanover, Madano, NATIONAL, Padilla and SHIFT. About AVENIR GLOBAL.

Healthcare 128

Healthcare Public Affairs Creativity Agency 128

Cision

APRIL 26, 2016

It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C. With so much competition in the marketplace, how can brands stand out? And there is indeed a lot of noise amongst brands all competing to get our attention. Maybe, but maybe not.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Communications Conversations

DECEMBER 8, 2022

Here’s a woman who started in PR/comms, worked her way up to a senior-level role in that world in just 5 years; then, she pivots to digital marketing where again, she works up to senior roles at Securian and RBC Wealth Management. Also spent time at Bolin Marketing in Minneapolis. What makes LeeAnn’s journey so interesting?

Marketing 60

Marketing Leadership Creativity Internal 60

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. It’s a brand led agency that was keen to break out of the London bubble and build a team in the North East. I’ve worked on communications, marketing and sales.” They spoke about their first job and their career.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Landis PR

JANUARY 30, 2024

Research shows that 44% of decision-makers become less receptive to sales calls and traditional marketing during economic downturns. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Landis PR

MARCH 6, 2023

This includes clarifying and listing your business and strategic communications goals, determining your monthly budget, and having a clear view on major upcoming marketing initiatives. For example, is your organization a non-profit with a very small communications/marketing team?

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Recognition.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Reputation Us

NOVEMBER 3, 2019

Brand is what you say about yourself. In other words, brand is the promise you make; your reputation depends on whether or not you keep that promise. Managing your reputation crosses over communications, public affairs and public relations. Reputation: Like A Priceless Asset. Research by Deloitte’s Oct.

Reputation 79

Reputation Public Affairs Survey Financial 79

5W PR

SEPTEMBER 27, 2019

The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Sword and the Script

JUNE 25, 2020

If you haven’t signed up for Ned’s Job of the Week Newsletter — please do — it’s free for both employers and job seekers and it’s filled with jobs across PR, public affairs, communications and marketing. 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

Cision

NOVEMBER 19, 2015

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. As the platforms grow in popularity, businesses are beginning to question if and how live streaming fits into their marketing plans. Go outside-the-box with your content marketing.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Beyond PR

NOVEMBER 30, 2016

Every brand listens in one way or another to its audience. Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. When you listen to what people discuss you can determine how your brand should engage with your core audience.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. What are some of the key components of a successful marketing strategy? Great question. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. ” What are Your Favorite PR Trends?

Communications 81

Communications Crisis Communications Media Crisis 81

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand.

Tools 170

Tools Government Crisis Public Affairs 170

Wadds Inc.

AUGUST 14, 2023

A positive outlook and new found resilience underpins the UK and EU marketing communications marketplace, with acquisition opportunities for businesses offering strong propositions and sought-after capabilities. Paul Winterflood How is the UK market performing right now? We are bullish about the market for the medium term.

Agency 52

Agency Sports Public Affairs Creativity 52

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy.

Storytelling 40

Storytelling Brand Branding Wireless 40

ImPRessions - Crenshaw Communications

JUNE 30, 2016

But a few years ago, the public relations industry – led by the largest multinational agencies – decided that, in order to be competitive in an increasingly integrated marketing universe, we must be winners at Cannes, and we should work to grow the PR category to expand recognition for what we do.

Agency 120

Agency Creativity Advertising Advertising 120

Doctor Spin

JUNE 29, 2022

ROI in Marketing vs PR. With the basic PR model in mind, let me make a distinct point: If an organisation invests nothing in marketing, there’s no marketing. Or another way to put it: No investments in marketing = the return of marketing is zero. No investments in PR = the return of PR is still a number.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Sword and the Script

FEBRUARY 23, 2020

Each week he lists upwards of 60 jobs from across the communications profession – public relations, public affairs, marketing communications and more. Should brands take a political stand? In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms. Drive discussion in the comms industry.

Survey 85

Survey Public Affairs Corporate Trends 85

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? It’s not a bad take.

Interviews 97

Interviews Publicity Technology Social Media 97

Sword and the Script

AUGUST 18, 2020

Alongside a question about PR’s view of media bias , we asked the following: Do communications professionals – including PR, public affairs and spokespeople – present accurate and truthful information? Too many comms professionals are too willing to bend to a marketing-driven version of events.” Wish it weren’t so.

Ethics 99

Ethics Communications Survey Public Affairs 99

Solo PR Pro

MAY 8, 2018

Integrated Marketing Communications (IMC). Internet marketing. Market research. Public affairs. In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Community relations. Corporate communications. Direct advertising. Event planning. Fundraising. Government relations. Internal communications.

Public Affairs 40

Public Affairs Internal International Community 40

Cision

OCTOBER 20, 2016

Their public affairs agency was at the center of so much that was happening to rebuild trust in public institutions after Hurricane Katrina. From there, I hopscotched across the country and up the DMA ladder to markets including Cincinnati, Pittsburgh, Detroit, Tampa and Los Angeles. That’s a great question.

Television 120

Television Public Affairs Pitching Healthcare 120

MaccaPR

MAY 28, 2015

If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery? With marketing to adults, the line is blurry - and it should be. It was a brand win. The couple in the Levi’s TV spot?

Film 48

Film Marketing YouTube Advertising 48

Waxing UnLyrical

APRIL 11, 2019

For creative marketing agencies, CSR often takes the form of pro-bono services. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers. Dawn Buzynski leads the award-winning public relations team at Strategic America.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Reputation Us

OCTOBER 12, 2015

My best public affairs advice: Employees should be addressed first and foremost, not last. Let them know that they are part of a bigger whole and their role as brand ambassadors is essential. Communicate with them before the media, and before social media. WHO to communicate to? Give all staff the respect they need and deserve.

Employee 60

Employee Communications Public Affairs Internal 60

Landis PR

JANUARY 16, 2024

Especially in PRGN because this is a network based on exclusivity, which means that we only recruit and keep one agency from a market at the same time, meaning that there are no competitors in the room. but they all are in different markets. And in the other markets, it’s basically one agency per country.

Agency 59

Agency Internal International Meeting 59

Solo PR Pro

NOVEMBER 17, 2015

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. He was looking to expand on this and reach schools focused on public policy and international relations.

Creativity 40

Creativity Public Affairs Policies Survey 40

Cision

FEBRUARY 17, 2016

From there, I continued making connections between what originally attracted me to public speaking and the many other elements of public relations that I use today. Learn how to build a brand journalism strategy with our free white paper! What’s the biggest lesson you learned from your first position?

Policies 120

Policies Internal International Public Affairs 120