Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Healthcare Insurance Insurance 40

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company.

Insurance 40

Insurance Insurance Financial LinkedIn 40

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

The answers to these questions will dictate strategy and help PR specialists discern what storylines can achieve the visibility they need. PRs who are aware of these differences will be more precise in their outreach efforts and maximize the potential for media visibility. React to breaking news. But, pick your battles.

Enterprise 261

Enterprise Privacy Government Software 261

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Burrelles Fresh Ideas

MARCH 19, 2024

With inflation easing, a recent Nationwide Travel Insurance survey reveals an upbeat US travel outlook for the year. In an era marked by shifting consumer preferences, the imperative of crafting a comprehensive PR strategy cannot be over-emphasized.

Travel 92

Travel Trends Tourism Transportation 92

Onclusive

MARCH 31, 2021

No brand is immune. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. Here are three steps for effective crisis communications management: 1.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Publicity 40

Publicity Healthcare Insurance Insurance 40

wiredPRworks

JANUARY 13, 2022

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Strategy 52

Strategy Training Insurance Insurance 52

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. The narrative is now primarily owned by the brand. Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. In ticking these boxes, few tools are more valuable than a digital newsroom.

Report 109

Report Government Financial Trends 109

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For BAI Banking Strategies, it’s pitches where an end user will go on record or “thought leadership” on technologies affecting banks/banking.

Technology 120

Technology Pitching Insurance Insurance 120

Communications Conversations

MAY 1, 2015

It was part of a larger discussion about CEOs and how they tackle social networks from a content perspective. As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Be approachable.

Social Media 60

Social Media Media Twitter Insurance 60

Communications Conversations

MARCH 21, 2023

For the last few years, we’ve heard a steady drumbeat of advice from social media experts encouraging brands to hop on TikTok. Social media teams are so stretched, asking them to add another platform, especially a time-consuming one like TikTok, is next to impossible. First, legal. You know your audience.

Company 60

Company Wikipedia Video Hotels 60

Scott Public Relations

JANUARY 24, 2019

Estimated page views can indicate that your brand awareness is growing, even if it doesn’t equate to actual increases in sales or customers. Google Analytics can help you sift these branded searches out of the general traffic, and gain a better understanding of your PR efforts’ actual progress.

Publicity 45

Publicity Healthcare Insurance Insurance 45

wiredPRworks

APRIL 6, 2022

Listen in as Barbara Rozgonyi , host of Growing Social Now, gets you the strategies, tools, and equipment you need to make top-notch podcasts, recordings, and live event productions sound not just good, but great! An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

How To 52

How To Engineering System Insurance 52

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

” Use Grammarly to craft smarter social media posts and business memos as well as take interesting quizzes to determine how understandable a piece of writing may be. Strategies for companies and entrepreneurs in any field on any topic are all here, and they are easily referenced. AMA Executive Circle.

Blogging 159

Blogging Pitching Fashion Sports 159

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The study author Marcos Komodromos researches which social channels most PR professionals in Cyprus use. Working through a PR crisis. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. One of a leader’s primary responsibilities is to execute on a strategy.

Twitter 78

Twitter Banking Employee Financial 78

Reputation Us

JANUARY 11, 2016

Here are eight forecasts for this year from the firm — presented as potential strategies for managing your reputation. It’s important to note that each strategy will vary depending on an organization’s location, patient base and overall business goals. Personalize social media; less you, more them.

Communications 60

Communications Insurance Insurance Privacy 60

Solo PR Pro

JANUARY 17, 2023

Brandon Lee, Sequence Strategies. After an exploratory phase, I wrote a business plan and began building a brand. I launched Sequence Strategies in January 2022. My vision for Sequence Strategies is a collaborative consultancy that always puts people first. Emily Myers Duke, Pretty Creative PR.

Agency 108

Agency Travel Community Groups 108

Contently - Strategy

APRIL 17, 2019

It sounds like an off-brand Dilbert that Xerox created in the ’90s to connect with Gen X. (It’s As Caroline Paxton, senior director of social media, content & strategic initiatives for RBC, told us, “Quality and quantity are equally important.”. How do I create a content strategy? A growth mindset.

Content Marketing 84

Content Marketing How To Marketing Banking 84

wiredPRworks

JUNE 5, 2018

In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts. The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. .

Marketing 45

Marketing Insurance Insurance B2C 45

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Read on for the key ways to customize a discussion event for your B2B brand. Hosted panels are generally thought leadership and branding opportunities. They are higher-funnel strategies, not mid-level and lower level sales opportunities. Keep a soft touch and avoid over-branding. Avoid a sales pitch.

B2B 136

B2B Leadership Trade Shows Insurance 136

Communications Conversations

JANUARY 13, 2017

I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. It also allows me to focus a lot more of my time on our social media capabilities, which has been just a portion of my role in the past. We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization.

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

JULY 3, 2018

Outbrain is one most recognizable brands in advertising technology (adtech). Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. It’s a rent-to-own approach to marketing and really, the same strategy to take with paid social media.

Content Marketing 64

Content Marketing Pitching Marketing Advertising 64

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. I understand more about a media company’s ins and outs and the structure and challenges they face. Contact us here.

Media Relations 68

Media Relations Media Insurance Insurance 68

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. You will also have to pay for things such as insurance deductibles and additional security. Problems on social media.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Communications Conversations

NOVEMBER 14, 2018

A: I certainly don’t think media relations is dying, but the shift/fragmentation of how we receive information and who we are influenced by underscores the importance of developing a sound strategy. So situation analysis, research and strategy development still lead our planning to identify the most effective tactics.

Energy 60

Energy Agency Insurance Insurance 60

Stern + Associates

MAY 1, 2023

When public scrutiny turns on an organization, the organization that will weather the storm is the one that already has a face – but just as crucially a positive, purposeful story and a meaningful executive communications strategy. This is the essence of why executive communications are so important to any brand strategy today.

Strategy 93

Strategy Company Communications Insurance 93

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. It may also involve building a strategy to strengthen the company’s ability to manage crises in the future.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? So, here’s how B2B companies can refine their social media strategies to do just that: 1.

B2B 49

B2B Social Media Strategy Media 49

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. The media are very quick, they’re very perceptive, and they obviously have to be because there’s a 24-hour news cycle and they need to maintain the latest and greatest sources of information.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Mark My Words

OCTOBER 25, 2021

The ASA upheld 25 complaints and a chastened BrewDog ate humble pie, blaming a “miscommunication between its marketing and social media teams”. Yet no single piece of BrewDog marketing has generated the amount of complaints and conversation as John Lewis’ latest spot for its insurance. And that seems an even poorer strategy.

Strategy 60

Strategy Marketing Insurance Insurance 60

PRSay

JULY 2, 2019

In fact, for most brands, it’s surprisingly hard to be hip. In order to make sure that your brand can relate to all demographics and speak today’s language, your communications team will have to effortlessly engage in pop culture references and branding without trying too hard. Be genuine. Glad that someone noticed your new ad?

Brand 138

Brand Branding Insurance Insurance 138

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Scott Public Relations

JULY 19, 2019

To find out if your audience dislikes your activity, consider these recommendations in “ 7 signs your audience hates your engagement strategy.”. Any brand, no matter how big, can have a post on social media go unnoticed. Expanding a brand and growing an audience are key goals for any outreach plan.

Insurance 40

Insurance Insurance Healthcare Pinterest 40