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10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. Endorsement strategies tend to be most effective when you add a personal, emotional element to your storytelling. Particularly on Instagram, Apple sources user-generated content through the #ShotoniPhone hashtag. Social Media Storytelling

Going Viral Is Not a Video Strategy

Contently - Strategy

Unfortunately, hoping to go viral is not a video strategy. Everyone from big brands to middle schooler vloggers flood the space with content. Though it can be tempting to make a flashy video that runs through all the benefits and features of your product or service, our customers tend to see better results when they focus on the elements of good storytelling. Determine how you can show your brand, product, or service impacting people’s lives.

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TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Considering that 66% of TikTok’s users are under 30, it’s an especially important social media platform to check out, alongside Instagram and Snapchat. The rest of you were split: Twenty-three percent said using terms such as “yet” is never a good look for a brand manager, while 20% said it’s a welcome addition: When is it OK for social media teams to use memes and/or trending slang (such as "yeet?").

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Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

For a brand obsessed with speed, a few more specifics might have helped set the stage for a more compelling story. Related reading: 6 tips for brand managers shutting down a product or business. 5 new ways to tell your brand story. 25 great tactics for promoting your brand. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Facebook changes its metrics for posts; Instagram enlarges photos.

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3 PR and marketing alternatives to ‘going viral’

PR Daily

I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. I barely had time to breathe a sigh of relief and think, “Maybe clients will want to diversify their media goals now” before affordable digital cameras made enabled the masses to create videos with the sole purpose of going viral. We want to go viral!" (If Porous-platform storytelling.”.

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Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. Times have changed, because Victoria’s Secret recently hired 22-year-old transgender model Valentina Sampaio: View this post on Instagram. How many hashtags is too many for your Instagram post? Report: All kinds of diversity are essential to brand reputation.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Here are today’s top stories: Instagram privacy hoax hooks big fish. The hoax message announced that Instagram was changing its rules “tomorrow” and to stop the social media platform from using your content, you had to repost the notice. Secretary of Energy Rick Perry also shared it on Twitter and Instagram, but later deleted it. I think the most surprising thing about celebs falling for this isn’t that they don’t know how Instagram works (who does!)

Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

Here are today’s top stories: Instagram targets bullies with platform changes. Why it matters: You can use the Restrict tool to combat trolls targeting brand accounts and executives’ Instagram presences (if they have them). Related reading: Instagram offers feature to recover accounts from hackers. Infographic: How to feature your organization in Instagram Stories. 6 ways to tell better visual stories on Instagram. View this post on Instagram.

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Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. Your brand needs to do more than that to build inroads and tell your story effectively. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example.

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Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. Survey findings will be released at Ragan’s Brand Storytelling During a Crisis Virtual Conference, Aug.

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

On Wednesday, the Duke and Duchess of Sussex dropped a bombshell post on their Instagram profile, revealing a new brand called “Sussex Royal” and announcing that they are distancing themselves from their royal duties, splitting their time between the United Kingdom and North America: View this post on Instagram. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

DoorDash lags on data breach disclosure, Instagram users seen declining, and the wealth-gap problem for communicators

PR Daily

Also: Anheuser-Busch ditches influencer over racist tweets, Japan Airlines seeks to child-proof your flight, PR pros are taking over brand concerns, and more. After Carson King’s sign for beer money went viral, the Iowa resident decided to continue raising money for the University of Iowa Stead Family Children’s Hospital. Is Instagram in danger of losing its coveted status as a top-flight social media platform?

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

More and more fast-food chains are clucking at the chance to get a piece of Popeyes’ continuing viral fame as consumers clamor for chicken sandwiches and beyond. According to a study from MBLM , brands that can tap into consumer emotion outperform national indices like the Fortune 500 and S&P Global. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity. Learn more about brand intimacy by reading the full report.

Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

What are the most-used emoji on Instagram? Instagram offers new ‘Product Launch’ sticker. Instagram will introduce new ways to help creators and brand managers share information about new products. Why you should care: As Instagram introduces tools and optimizes its offerings for a shopping experience, the platform will play an increasingly important part in the buyer’s journey. Related reading: Infographic: A guide to Instagram marketing.

The New Yorker fires Jeffrey Toobin, UPS makes uniform policy more inclusive, and NFL’s Houston Texans fires female PR head

PR Daily

Also: PlayStation offers customized Twitter ‘like,’ how many PR pros’ roles encompass content marketing strategies, a sculpture restoration fail in Spain goes viral, and more. Introducing our latest groundbreaking brand, Workplace Wellness Insider.

7 relatable and hilarious ‘Onion’ headlines about social media

PR Daily

Communicators must work even harder to stand out and protect their organizations’ brand images from rumors floating around social media platforms. Most of the time, viral content raises brand awareness, and then your work has just begun.

Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

Lisa McKnight, Barbie’s senior vice president and global brand general manager, told USA Today that the career was selected after the company learned that only 33% of sitting U.S. However, brand managers increasingly are facing the tough decision to potentially lose the huge Chinese consumer market or face growing criticism from consumers in the United States and other countries. The most effective tool for brand managers is the referral from a friend or family member.

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How to use food imagery to grab a bigger slice of the PR pie

PR Daily

On Instagram, we feast publicly: The hashtag “#food” has almost 350 million posts —and that number grows by the second. The campaign went viral, and IHOP sold four times as many burgers as a result. Cosmetics brands , for instance, have been using food names, scents, and imagery to sell blush, lipstick and mascara to women worldwide for decades. The nonprofit world has also caught on to food-based storytelling.

How Life is Good built an anniversary campaign to highlight positivity

PR Daily

In celebration of the brand’s 25 th anniversary, we felt this message was more important than ever,” says Karen Lyon, VP of marketing for Life is Good. A storytelling campaign might offer earned media opportunities, but you must invest resources to get the success you want. It’s also helps your brand image to make the campaign about more than just a celebration of yourself. Life is Good turned to its bench of influencers who already had relationships with the brand. “We

Creative executions and experiential storytelling: A #SMprof experiences College Gameday

Karen Freberg

Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes. Samantha Hughey – adidas brand manager, US Volleyball.

Twitter opens ‘Moments’ to brand managers, ‘influencers’ and more

PR Daily

Though many are still talking about Snapchat and Instagram, Twitter wants you to know that it hasn’t given up the fight for storytelling just yet. On Tuesday, the company announced it was opening up its “Moments” feature to selected influential users and brand managers. Today, we’re excited to announce that a broader group of creators will be making Moments, including influencers, partners, brands… and in the coming months, everyone.

How TikTok plays into influencer marketing

PR Daily

The ability to reach new audiences through social media stars has been incredibly powerful for many brand managers, but the short video format on TikTok is shaking things up. Thanks to the success of Instagram, content creators from all over the world are finding themselves invited to the party by global marketing teams. Brands and influencers alike are reaping the rewards. Instagram became synonymous with influencer marketing, with Snapchat a very distant second.

Snapchat and Twitter prepare for Election Day, Kazakhstan takes after ‘Borat’, and Macy’s Santa goes virtual

PR Daily

The effort is part of a campaign to encourage voting, which includes several tools as well as storytelling efforts: “Too much is at stake this election to not get involved.” mkasante is back with a brand new episode of #WhileBlack. Brand Twitter is here for you.

Why you should follow the ‘hygiene, hub, hero’ strategy during COVID-19

PR Daily

In fact, Facebook and Instagram have seen a 40% increase in usage during COVID-19, meaning now more than ever, brands need to be interacting with their audiences online. While brands have had to shift their approach to social media, the basic concepts for the hygiene, hub, hero model remain the same. Hub content is serial-pushed content that taps into customer interests to build brand advocacy. This is the opportunity to create a content series for your brand.

What Goes in a Social Media Promotion Plan?

ReimaginePR

Don’t spend your time promoting your brand on a platform that your ideal customer wants nothing to do with. As for Instagram, the 18–29 crowd leads the way and doubles the amount of 30–49 year old users. This shows that if your target audience is between the ages of 30–49, they’re more likely to be on Facebook and only somewhat active on Instagram. Now you can spend most of your time on Facebook, while still devoting a portion of it to promoting on Instagram.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. He compares TikTok unfavorably to Instagram’s “Stories,” saying it’s as though it were “ Explore for stories, and that were the whole app.”. And it’s not about originality — the heart of Instagram. Optimizing your op-ed, Instagram eyes TikTok-like videos, and Canada’s PM apologizes for ‘brownface’ photo.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. Trust in CEOs craters, Bed Bath & Beyond pulls ‘blackface’ jack-o’-lanterns, and Gen Z keys in on brand purpose. Why it matters: Similar to the Ice Bucket Challenge, this fundraiser is already going viral, thanks to influencers taking up the cause to make a difference.

State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. The brand has won or been nominated for just about every content marketing award on the planet. The brand purpose craze. The good news: A lot of these brands have had a come-to-Jesus moment.

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

Good morning, PR pros: A Twitter post asking New Yorkers which seat on the subway is the best has gone viral, prompting many users to jump aboard the trend and tweet their own memes. Why it matters: Rebranding well-known products or introducing a new motto, logo or name can be a tall order for brand managers looking to keep loyal customers while also attracting new audiences. Instagram carries similar advice, though Sprout Social says that Tuesday through Friday at 10 a.m.

Transform Your Brand Into an Icon with Visual Consistency

Beyond PR

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. Iconic brands, like Coca Cola, Apple and Pepsi, are immediately recognizable and carry with them certain expectations of quality. These values are ingrained in our culture because the visual branding that reflects them has been retained over time, even when other branding is updated.

Twitter suspends Grindr from ad network, Spotify offers pet playlists, and Pinterest surpasses Snapchat

PR Daily

Though Snapchat’s numbers widely edge out Pinterest for users ages 12 to 24, Pinterest might be the smarter choice for brand managers looking to reach several audiences and age ranges. The Verge reported that “the whole thing seems to be designed to go viral.” The move has a strong social media tie-in, as the hashtag #JokerStairs has over 9,000 posts on Instagram.

LinkedIn offers audience insights, BuzzFeed’s quirky style guide, and Avenue closing all its stores

PR Daily

Also: Instagram opens AR filters to all users, popular social media platforms by industry, and U. Given the popularity of the brand and the seasonal trends, merchandise is sure to sell out quickly. Related reading: The NYT’s headline gaffe, Instagram and WhatsApp rebrand, and Tinder’s harassment lawsuit. " The filing, made on August 8th, indicates #OhioState is offering a brand of "THE" clothing. Instagram opens AR filters to all.

NYT acquires ‘Serial’ production company, Nike braces for layoffs, and KFC crocs are coming soon

PR Daily

Also: Hershey tweets visuals highlighting second-quarter results, Starburst celebrates self-care with branded kit, Facebook examines racial bias and more. Facebook is researching racial bias on its social network and on Instagram, along with ways to combat it.

Quibi calls it quits, Hotels.com offers ‘Friendsgiving’ retreat, and Innocent Drinks tweets its DE&I accountability

PR Daily

Katzenberg and Whitman also wrote: With the dedication and commitment of our employees and the support we received from our investors and partners, we created a new form of mobile-first premium storytelling. We haven’t paid for ads on Facebook or Instagram since. Also: The Hershey Co.

Does Digital Savvy Pay Off in a Silicon Valley Political Election?

Ishmael's Corner

Again, I like the consistency of Khanna’s branding in his social platforms, and this time, he’s got the upper hand with 21,848 likes compared to Honda’s 11,510 likes. Taking a look at Instagram …. Instagram looks like a wash with neither politician emphasizing the social media tool. Like Instagram, neither candidate is exactly killing it. Just don’t expect a future Honda campaign to deliver a viral video of a cat coding a mobile app.

Google Doodle showcases storytelling’s importance, Walmart removes drug-using Santa sweaters, and Snapchat tests personalized GIF feature

PR Daily

The effort showcases how outstanding storytelling can evoke emotion from readers and viewers, along with how interactive elements can make your stories more accessible and appealing. Quickly instill trust in your consumers by removing offending products (and sellers, if necessary) to show you’re on top of what’s being said about your brand and what’s offered up for sale. Going viral can be both a blessing and a curse.

How new PR grads are approaching the workforce amid COVID-19 disruption

PR Daily

It’s the last thing any brand or company wants to think about right now—bringing on new talent. We are building relationships with brands that instill trust and community through creative and authentic content. What does this mean for your brand? Our class is entering the profession with key insights that could uniquely position your brand, especially among competitors. We tag each other on Instagram campaigns.

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Video Production Trends For 2020

Prohibition

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component. Storytelling is what makes us human, as they make the message relatable. Brands turn to 360° video as a key component of their digital marketing strategy, and it’s easy to see why.

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Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

Also: Budweiser asks social distancers “what’s up,” Pizza Hut executive says brand managers should be active during COVID-19, tips for virtually presenting, and more. The video racked up 2 million views on Twitter at time of publishing, showing another way brand managers can mix light-hearted content with serious themes and messaging. It’s also a great example of a COVID-19 marketing effort that subtly reinforces the brand, without any sales pitches.

Forever 21 files for bankruptcy, McDonald’s tests meatless option, and email’s the go-to for ‘conversational marketing’

PR Daily

The move is similar to a test the company is running on sister platform Instagram; that one started in Canada and has been rolled out to other countries. For many fast-food and restaurant brands, the question isn’t if you should offer a meatless option—it’s when you’ll do it. Related reading: J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. Brand managers got caffeinated for National Coffee Day.