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Nestlé renames ‘out of step’ candies, Instagram introduces marketing data settings as ‘Reels’ get ads, and Oreos goes gluten-free

PR Daily

Also: Innocent Drinks gives Twitter users a peek behind the scenes of content creation, Waffle House’s first-ever beer, 67% of customers will buy again at brands focused on DE&I, and more. MEASURED THOUGHTS. Instagram offers users control over ad data.

5 tools to help PR pros measure storytelling efforts

PR Daily

PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task.

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Taco Bell focuses on ‘to go’ design, Instagram adds ‘Suggested Posts,’ and Chipotle shares rice recipe on TikTok

PR Daily

Though it’s not an formal recipe, it’s a great way to give fans a behind-the-scenes peek at the iconic menu item and increase brand excitement. MEASURED THOUGHTS. Instagram rolls out post suggestions.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Also: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more. Here are today’s top stories: Instagram ditches ‘IGTV’ button. The shortcut didn’t net Instagram traffic; TechCrunch reported that only 1% of users downloaded the IGTV app. Very few are clicking into the IGTV icon in the top right corner of the home screen in the Instagram app” a Facebook company spokesperson tells TechCrunch. “We

Southwest Airlines proposes pay cuts to avoid furloughs, new features for Instagram’s 10th birthday, and Eskimo Pie renamed ‘Edy’s Pie’

PR Daily

The company, which stopped the products’ production while it overhauled the branding to be more inclusive, said the bars with the new packaging will be available in 2021. MEASURED THOUGHTS. Instagram offers new features to mark 10th anniversary. View this post on Instagram. Today is Instagram’s birthday and we want to give huge thanks to you — everyone who uses Instagram around the world. Today I’m also thinking a lot about where Instagram is going.

Instagram’s sagging engagement, LinkedIn’s new marketing tools, and Google’s revamped news section

PR Daily

On July 3, Facebook, Instagram and WhatsApp also reported outages.) Here are today’s top stories: Study says Instagram influence is waning. A recent report by InfluencerDB reveals that average Instagram engagement (measured by an account’s “like follower ratio”) is declining, with engagement for those in the travel industry dropping 3.5% Related reading: Instagram enables marketers to boost influencers’ sponsored content. MEASURED THOUGHTS.

Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Here are today’s top stories: Instagram preempts privacy questions on new messaging feature. Why it matters: Can Instagram convince consumers that it will handle its data carefully in light of parent company Facebook’s many data scandals? Instagram hopes users will opt in to receive a specialized service, but the test case might be instructive for communicators. MEASURED THOUGHTS. Snap’s stock price drop reminds brand managers not to pin hopes on IPO.

Twitter rolls out ‘Fleets,’ Instagram introduces keyword search, and Mars acquires Kind bars

PR Daily

The social media platform has thrown its hat in the ring for disappearing content, following Snapchat, Instagram and Facebook. Though the search tool is fairly limited at launch, it will grow with additional topics that Instagram deems relevant. MEASURED THOUGHTS.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. MEASURED THOUGHTS.

DoorDash lags on data breach disclosure, Instagram users seen declining, and the wealth-gap problem for communicators

PR Daily

Also: Anheuser-Busch ditches influencer over racist tweets, Japan Airlines seeks to child-proof your flight, PR pros are taking over brand concerns, and more. Anheuser-Busch quickly severed ties, telling CNN that King’s statements didn’t “align with our values as a brand”: To reaffirm, we stand by our commitment to match the donations raised through the end of the month for the University of Iowa Hospitals and Clinics. MEASURED THOUGHTS.

10 terrific Instagram tools for marketers

PR Daily

Do you use Instagram for social media marketing? Here are 10 tools to help you entice your audience, manage and expand a presence, and build your business using Instagram. With Tagboard, you can find all the most recent public posts that used a specific hashtag via Twitter, Facebook, Instagram, Google Plus, Vine and Flickr. Simply Measured. RELATED: Join us at Facebook HQ for the Social Media and Storytelling Summit.

Instagram expands hidden ‘likes’ test, Uber and DoorDash face contractor backlash, and an Italian bank gets ripped for password advice

PR Daily

Here are today’s top stories: Instagram widens its hiding of ‘likes’. — Instagram (@instagram) November 14, 2019. Instagram also said it’s “actively thinking through ways” for influencers to prove their value to brand managers without engagement numbers. — Instagram (@instagram) November 14, 2019. MEASURED THOUGHTS.

Instagram requiring birthdates, FTC’s guide to influencer disclosures, and 93% of reporters favor email pitches

PR Daily

Along with using hashtags such as #ad, disclosures on pictures (including via Instagram or Snapchat) must be superimposed on the image, not just in the description. Brand managers should share this information with their influencer partners to ensure these rules are followed. Here are today’s top stories: Instagram adds age requirement. — Instagram (@instagram) December 4, 2019. MEASURED THOUGHTS.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

CNBC reported : By some measures, the average skill now lasts just six years , which means that workers should be well-equipped with the skills to adapt to the changing work environment. Here are today’s top stories: Instagram privacy hoax hooks big fish. The hoax message announced that Instagram was changing its rules “tomorrow” and to stop the social media platform from using your content, you had to repost the notice. MEASURED THOUGHTS.

Oscars makes history with ‘Parasite’ win, traits of top digital PR leaders, and Instagram helps users hone feeds

PR Daily

MEASURED THOUGHTS. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. Chipotle dishes up guacamole to loyal customers. Why you should care: Chipotle’s effort can teach you a few best practices for loyalty programs: Make it easy, entice users with something they want, and tie it to your brand portfolio. A new music video from Justin Bieber and Quavo showcase the power of storytelling by racking up both views and donations for a good cause.

Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

PR Daily

Also: Apple flexes its storytelling muscles for Chinese New Year, report outs apps sharing users’s data, tips for great social media bios, and more. The video is an outstanding example of emotional storytelling, and it shows communicators the power of showing what your product can do, instead of telling consumers and journalists about its qualities. MEASURED THOUGHTS. Instagram cracks down on photoshopped posts.

How brands should respond to the BLM movement

PR Daily

Five professors weigh in on what steps brands should take right now, and in the future, to be part of the movement toward racial equality and inclusion. Although the initial eruption of Black Lives Matters protests occurred in late May following the death of George Floyd, the movement remains, and as a result, companies and brands have grappled with how to respond. Branding, as a concept and activity, is fairly recent. Now brands can be the ones pushing for change.

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TikTok’s ads anger influencers, Instagram tests ‘Group Story’ feature, and Houston Rockets apologize for Hong Kong tweet

PR Daily

Also: Brand managers can do better at monitoring reputation, Unilever vows to ditch plastic, and HSBC to lay off 10,000 employees. Many social media platforms use members’ content to promote their offerings, just as organizations use consumer-generated content appearing under branded hashtags to boost the authenticity of PR and marketing efforts. Though legal, the move can chafe content creators working on becoming influencers and attracting large brand deals.

GM’s Hummer goes electric, Instagram beefs up video tools, and One Million Moms raise hell with Burger King

PR Daily

MEASURED THOUGHTS. Instagram pumps up ’Boomerang’ tools. — Instagram (@instagram) January 10, 2020. To make the word stick in consumers’ brains as well as on their hands, Frito-Lay partnered with Dictionary.com, which defined the word as “the brand name for the powdery residue that gets on your fingertips while eating the savory cheese snack, Cheetos ®.”.

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Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. As July 1 nears, the number of organizations joining the #StopHateForProfit boycott is growing, with some brands announcing they’ll stop paid marketing efforts across all social media platforms. MEASURED THOUGHTS. View this post on Instagram.

Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons

PR Daily

Also: Instagram cracks down on weight-loss ads, Facebook announces new content oversight board, clever protest signs circulate on social media, and more. TechCrunch reported : First, it says that poll ads (which you may already have seen in Instagram Stories) are moving to the main feed of the Facebook mobile app. MEASURED THOUGHTS. Instagram to restrict some products. Related reading: As Instagram mulls concealing ‘likes,’ marketers must rethink their approaches.

Snapchat disses Instagram, 81% of consumers want brands to do ‘right,’ and Snickers campaigns to move Halloween

PR Daily

Also: Edelman drops a client to avoid a crisis, exclusive insights from Microsoft’s chief storyteller, and Ohio State Fair gets sassy. . Snap throws shade at Instagram. Snapchat is riding high since revealing that 13 million daily active users joined its platform in the past quarter, and it took aim at Facebook-owned Instagram with its “Real Friends” campaign. View this post on Instagram. View this post on Instagram. MEASURED THOUGHTS.

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

We exist to endear brands to all people. Our brand has been tarnished. The first paragraph of the apology also announces that its “brand has been tarnished,” saving the second paragraph for the remorse of the “pains and concerns” caused by the remarks. MEASURED THOUGHTS. Even though video is the top content format, most brand managers are crafting them for Facebook, followed by their organization’s website. Instagram comes in third: Image courtesy of Hubspot.

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

On Wednesday, the Duke and Duchess of Sussex dropped a bombshell post on their Instagram profile, revealing a new brand called “Sussex Royal” and announcing that they are distancing themselves from their royal duties, splitting their time between the United Kingdom and North America: View this post on Instagram. Within your crisis strategies, assign and outline roles to accomplish response measures and make sure your workforce understands them and is actively involved.

Instagram vows to eliminate racial bias, Shake Shack responds to police officer poisonings, and airlines crack down on face mask policies

PR Daily

Also: Verizon Media outlines three parts of embracing diversity and inclusion, Target observes ‘Juneteenth,’ why SEO can help your brand’s visibility and traffic, and more. Here are today’s top stories: Instagram commits to ‘ensuring black voices are heard’. Instagram should be a place where everyone feels safe, supported, and free to express themselves, and I’m hoping this will get us closer to that. MEASURED THOUGHTS.

Nick Cicero Unlocks Snapchat Storytelling Secrets and Strategies

Social PR Chat

As social media platforms tend to have peak years of growth, Snapchat is now beginning to take off in many age groups and for purposes other than just personal storytelling. Many more people are joining up and using Snapchat every single day, which means that brands are starting to pay attention and find ways to include themselves on the platform. Nick says that brands are using Snapchat in one of two ways. Making a Successful Brand Presence.

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics. MEASURED THOUGHTS. What safety measures do they expect? Regarding organizations that don’t protect employees, respondents say they are more likely to favor legal liability and other measures. Cosmetic brands quietly drop talc from products.

Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work

PR Daily

Those who enter photos of their dips using the hashtag #HomemadeCinco on Instagram can win $50 prizes each day of the sweepstakes: Image courtesy of Avocados from Mexico. Though brand managers are still assessing risks with social media content during COVID-19, finding ways to tailor your products and services to those staying indoors, coupled with a game or contest, can provide a welcome distraction and increase engagement. MEASURED THOUGHTS.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Musa Tariq, global head of marketing for Airbnb Experiences, recently tweeted a suggestion to Facebook executives about changing an Instagram Stories sticker’s text to, “How can I help?”. I have a small request @instagram – how can we change the default text here, from “Ask me a question” to “How can I help?”. You can also glean the latest insights at PR Daily’s Media Relations and Measurement Virtual Conference , May 14-15. MEASURED THOUGHTS.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

state-level candidates and officeholders, ballot measures, and ads that mention federal or state political parties.”. “We MEASURED THOUGHTS. According to a study from MBLM , brands that can tap into consumer emotion outperform national indices like the Fortune 500 and S&P Global. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity. Learn more about brand intimacy by reading the full report.

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

MEASURED THOUGHTS. The social media platform is testing tweets that disappear after 24 hours, similar to competitors Instagram and Snapchat. Do you use the metric “Share of Voice” to measure your efforts? Do you use Share of Voice (SOV) to measure your campaigns and messages? Also: Crocs teams up with Peeps for themed footwear, Flybe’s collapse strands customers, Twitter testing ‘fleets,’ and other stories.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? I think brands will need to become story makers as much as storytellers. We often hear about how brands must create great stories, and this is true, but due to the changing nature of social media, they need to be able to support their audience to tell the stories they want told. In 2020, I think we’ll see greater emphasis on corporate reputation and workplace branding.

Starbucks allows pro-BLM attire, OKCupid’s profile buttons to support race relations and LGBTQ inclusion, and Band-Aid brand offers new skin tones

PR Daily

Hello, communicators: Johnson & Johnson’s Band-Aid brand announced it’s launching bandages in a range of five shades to better suit diverse skin tones. View this post on Instagram. A post shared by BAND-AID® Brand Bandages (@bandaidbrand) on Jun 10, 2020 at 7:00am PDT. MEASURED THOUGHTS. ” If you haven’t yet been required to reinvent your offerings during COVID-19, consider ways you can pivot before you’re forced to take drastic measures.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

MEASURED THOUGHTS. " WFA CEO @Stephan_Lo quoted in @FT on brands holding platforms to account. CNN Business reported : “Target is pausing our advertising with Facebook and Instagram for the month of July, and we’ll use that time to re-evaluate our plans for the remainder of the year,” the company said in a statement to CNN.

Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

MEASURED THOUGHTS. What are the most-used emoji on Instagram? Instagram offers new ‘Product Launch’ sticker. Instagram will introduce new ways to help creators and brand managers share information about new products. Why you should care: As Instagram introduces tools and optimizes its offerings for a shopping experience, the platform will play an increasingly important part in the buyer’s journey. How Instagram offers unique marketing opportunities.

Triple Shot: Visual Storytelling Tools

prTini

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. As more brands focus on showing their stories instead of just telling them, the platform is also emerging as a go-to visual storytelling tool (some are even calling it “the next big thing” for PR ).

Brand opportunities on Netflix, Boeing may scrap the 737 Max, and Hallmark backtracks (twice) on LGBTQ ad

PR Daily

Also: How Americans view the economy, Harvey Weinstein’s image rehab, key elements of modern PR, Instagram’s group stories, and more. Good morning, PR pros: Netflix doesn’t have traditional advertisements, but with its dominance in the streaming TV marketplace, some brand managers are finding ways to partner up. MEASURED THOUGHTS. Instagram rolls out ‘Group Stories’.

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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. It is almost a sport on Facebook, Instagram and Twitter. Twitter has recognised that brand trolling has become such an issue that it is rolling out moderation tools.

Lululemon condemns post with racist COVID-19 design, Ticketmaster responds to refund criticism, and Netflix subscriber numbers double expectations

PR Daily

Also: EDsmart is offering $1,000 for a ‘Harry Potter dream job,’ consumers share what they want to hear from brands, IPR’s employee engagement survey, and more. Lululemon quickly distanced itself from art director Travis Fleming after he shared through his Instagram a shirt for sale that featured a takeout box and chopsticks with bat wings, along with the words “no thank you” emblazoned on the sleeve. MEASURED THOUGHTS.

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Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

View this post on Instagram. Merely committing to being better isn’t enough—and organizations that don’t implement meaningful measures now risk losing top talent as well as stakeholder trust. MEASURED THOUGHTS. Would you rather hear about brands' successes, or their failings?