5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.

Travel 78

Travel Strategy How To Local 78

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong. To drive the message home, PR professionals must dig deep into the core of the brand, comprehending its values and mission.

Analytics 78

Analytics Digital PR Storytelling Local 78

Buchanan PR

NOVEMBER 29, 2023

The Rise of Social Commerce Social commerce is not a new concept, but its prominence has skyrocketed in recent years, driven by the explosive growth of platforms like TikTok, Instagram and YouTube. Maintaining strong community engagement can lead satisfied customers to becoming brand advocates on their own socials as well.

Social Media 82

Social Media YouTube Instagram Trends 82

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. One of the coolest dadfluencers is Chris Kyle (nearly 40k followers on Instagram). Chris’ Instagram is full of heart-warming interactions with his daughter.

Brand 55

Brand Branding Instagram Community 55

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

We still prize earned media stories that appear in brand-name media outlets. We’ve always worked to create content for brands, and we still do. Subsequent updates treated brand mentions, even without links, as if they were links, rewarding good PR work with higher search rankings. And with change come challenges.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Shift Communications

MAY 24, 2022

Based on the recent influencer campaigns we’ve managed for clients (and are loving from other brands), here are the tricks for getting more value out of current and upcoming influencer marketing initiatives. When you treat influencers as brand ambassadors, more trust is developed between the brand, the influencer and their followers.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Konnect Agency

JUNE 8, 2022

Konnect’s website refresh focused on storytelling through simplicity. Users who visit can piece together our brand story by simply scrolling from the top of the webpage to the bottom— no pages to bury yourself in that might result in the loss of critical information. What is your consumer’s CTA?

Brand 52

Brand Branding Mobile Analysis 52

Konnect Agency

OCTOBER 25, 2023

Social Media & Influencer Tagging Instead of Collaborating: Don’t just tag influencers or brand partners; aim to create genuine collaboration. Instagram’s Collaborator Tool can help you reach new audiences by leveraging the impression power of both brands. Stories are memorable and can set your brand apart.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 173

Survey Marketing B2B Study 173

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics.

Tools 147

Tools Radio Data Analytics 147

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. I’m really pumped about Instagram Stories because I just couldn’t get into Snapchat. Sure, you can send messages back and forth, but it’s not the same as the engagement you get on Instagram.”

Marketing 0

Marketing Mobile Nonprofit Engineering 0

5W PR

JUNE 7, 2021

Multimedia features and storytelling techniques can be used to create striking content. If it’s a beauty brand, it can send potential customers texts about beauty routines. A measure of caution has to be used with this strategy. If a customer has confidence in a brand, it will lead to trust. Relevant content.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

Burrelles Fresh Ideas

OCTOBER 10, 2023

A well-thought PR plan ensures your videos reach the right audience, resonate with their interests, and amplify your brand message in a meaningful way. When seamlessly intertwined, these two powerful strategies can work in tandem to elevate your brand’s visibility, captivate audiences, and amplify your message like never before.

Video 88

Video Publicity Marketing Analytics 88

Cision

MAY 10, 2016

Storytelling has changed. Your audience is accessing your brand story in new and different ways, and if you aren’t reaching them in the right way, they aren’t going to listen to you. Francis College, says transmedia storytelling is the path brands need to take. It’s all about brand charisma. Why is it important?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

wiredPRworks

SEPTEMBER 30, 2020

In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Brand: based on personality, driven by reputation. Interview: craft a compelling and true-to-life storytelling narrative. Define: what Facebook means to your brand.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 185

Marketing Content Marketing Data Social Media 185

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. How can you use the tactics to your advantage and improve your brand’s PR? As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. New ways to measure the combined impact of public relations and marketing will likely emerge. Look for more PR shops to say they’re “data driven.”.

Publicity 162

Publicity Social Media Television Measurement 162

OnePitch

OCTOBER 20, 2022

What’s your best tip for measuring PR? We’re lucky to work in an industry where measurement has evolved by leaps and bounds. Does it include a call-to-action that will move your business or brand? If you’re answering ‘yes,’ PR measurement is on the right track. Look beyond traditional ‘impressions’ – to quality.

Media 97

Media Sports Agriculture Pitching 97

Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. In fact, storytelling compels users to convert more effectively. Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. where we’ll be sharing more visual storytelling tips, tricks and resources. Here we go! Launching a new product?

Storytelling 28

Storytelling Tools Resources Instagram 28

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Facebook has a strong and growing platform of services including Instagram and WhatsApp. It’s not all bad.

Publicity 164

Publicity Ethics Data Community 164

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned. Branded content can help a company differentiate its offering through insights and thought leadership. Fake followers, bots, and influence pods have become a real problem , especially on Instagram.

B2C 120

B2C Product Launch SEO Storytelling 120

Barokas

DECEMBER 19, 2019

Still, even as tools and methodologies to measure the return of PR become more widely adopted and sophisticated, I think general awareness, positioning and brand building—the intangible benefits of PR—will continue to be a primary driver behind why companies invest in PR.” – Karli Barokas, CEO.

Marketing 78

Marketing Employee Trends Study 78

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Previously, so much of how you the c-suite would value comms and PR was sort of based on a lot of anecdotal stuff — “Are we getting coverage?”

Media 202

Media Storytelling Technology Data 202

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. We are sticklers for measuring all outcomes. Measurable. You founded Bob Gold & Associates in 1997. To that end, we have created our own S.M.A.R.T.

Storytelling 120

Storytelling Local Video Measurement 120

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. The brand purpose craze. Creativity strikes back.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Cision

JUNE 9, 2016

Your brand needs to do more than just communicate if you want to connect with your audience. Madhuri Sen, owner of Ace Brand Strategist, says authenticity needs to be a priority for brands. You recently set up your own brand consultancy, Ace Brand Strategist. What do you aim to accomplish in this venture?

Training 0

Training Leadership Brand Branding 0

Sword and the Script

MARCH 3, 2020

Nothing matters more than getting every piece of content about their own brand, as soon as it is published,” wrote Miguel Martinez , PhD., Cision too said it has expanded its partnership with TVEyes to allow its customers to monitor for mentions of their brand in more than 25,000 podcasts. Are we throwing this term around too loosely?

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

OCTOBER 14, 2017

Certainly, there’s a skill to finding the more curious angles of an otherwise dull brand. If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. Also see: Creative Storytelling as the Soul of B2B Marketing [UML]. The key point I’d like to underscore? Talk to Us !

Corporate 62

Corporate Storytelling B2B Facebook 62

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? How do you package your brand marketing content to get it out there so that people can find you, learn more about who you are, what you do, and what your call to action is? How are you going to measure your success? With no stops.

Content Marketing 52

Content Marketing Marketing System Reputation 52

ReimaginePR

JUNE 6, 2016

This goal is specific, measurable, and most importantly, attainable. To do this, decide what you’ll be measuring first. As you can see, these measurements will depend entirely on your main objective. Don’t spend your time promoting your brand on a platform that your ideal customer wants nothing to do with.

Social Media 120

Social Media Media Instagram Advertising 120

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. This creates an opportunity for smart brands to bring new ambassadors into the fold based on their actual influence regarding topics and interests.

Marketing 60

Marketing Mobile Pinterest Analysis 60

prTini

SEPTEMBER 19, 2014

3 Social Media Measurement Tips to Improve Click-Through Rates. How to Use Instagram to Promote Your Products. 5 Brands Using Data To Generate Blog Content. The Power of Social Storytelling. Pay to Play – The End of Free Social Marketing? Industry Groups Release Wikipedia ‘Manual’ for PR Pros.

Tools 50

Tools Wikipedia Case Study Marketing 50