Remove Brand Remove Instagram Remove Marketing Remove Measurement
article thumbnail

Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

Newsjacking is a powerful tactic for marketing and public relations. It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights.

Brand 323
article thumbnail

How to Measure Your Work With Instagram Influencers

The Resolution Blog

Measure, measure, measure. We recently spoke to specialist influencer marketing consultant Scott Guthrie about how much influence there is left on Instagram?—? Then you can measure the engagement rates?—?both both on organic and on brand collaborations. What Metrics Should You Measure?

Instagram 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Instagram hokey-cokey….

The Resolution Blog

Do they want us in, or out of their platform when measuring owned media performance? Have you ever had to put a report together based on the performance of your brand or client’s Instagram posts? Let’s call it ‘owned Instagram data’. Today we ask why does Instagram send us out of its ecosystem for detailed insights?

Instagram 120
article thumbnail

These were the most engaged brand partnerships on Instagram in October

NewsWhip

Over the past few years, Instagram has turned into a media giant. Owned by Meta (formerly Facebook), Instagram has been the premier photo sharing app for more than a decade. Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships.

article thumbnail

How to Measure Your Brand’s Success on Instagram

Cision

Once you’ve established an Instagram following and garnered a handful of likes for your posts, it’s time to analyze your efforts. Refer back to your visual social media marketing strategy to ensure you meet your goal benchmarks. Every time you publish a new post, Instagram notifies you of likes and comments. Engagement Per Post.

Instagram 120
article thumbnail

Marketing to Moms: The Hidden Goldmine with Maria Bailey

PR for Anyone

As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Moms Rule Maria Bailey’s personal and professional lives intersected, and this shaped her trajectory into niche marketing for moms.

Marketing 130
article thumbnail

Why aren’t more brands using Instagram Stories?

Communications Conversations

Because the stats lay out a pretty compelling case for consideration right now: The coveted millennial audience increasingly spends a lot of time on Instagram. Instagram trends younger–59% of those ages 18-29 use the platform and 33% of those 30-49 use it. Users are spending more time on Instagram Stories . I wonder why.

Instagram 114