wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Connect with Allan on LinkedIn , Twitter, and Instagram. What we covered.

Social Media 52

Social Media Corporate Communications Media 52

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Cision

APRIL 6, 2016

So how can you set your brand apart? In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. To stay relevant in a very distracted world, you can’t get too caught up on the next bright and shiny object like Snapchat or Instagram.

Employee 120

Employee Storytelling Content Marketing Leadership 120

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. As more brands focus on showing their stories instead of just telling them, the platform is also emerging as a go-to visual storytelling tool (some are even calling it “the next big thing” for PR ). Here we go!

Storytelling 28

Storytelling Tools Resources Instagram 28

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Branded content can help a company differentiate its offering through insights and thought leadership. Fake followers, bots, and influence pods have become a real problem , especially on Instagram. A well-designed strategic PR program influences active shoppers by inspiring them through storytelling.

B2C 120

B2C Product Launch SEO Storytelling 120

wiredPRworks

APRIL 20, 2022

Storytelling success stories. Instagram [link]. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara Rozgonyi on Instagram. What We Talked About on Growing Social New. What you need to know about Newsjacking.

Marketing 118

Marketing Social Media Trends Instagram 118

PRSay

APRIL 19, 2023

As chief official White House photographer, did you consider yourself more of a historian or storyteller? What insights can you share with communicators about storytelling and how images help drive that narrative? The still photograph was speaking to me in a profound way, and I realized it at the time.

Travel 66

Travel Tourism Storytelling Newspapers 66

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Brand: based on personality, driven by reputation. Interview: craft a compelling and true-to-life storytelling narrative. Define: what Facebook means to your brand.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Cision

JUNE 9, 2016

Your brand needs to do more than just communicate if you want to connect with your audience. Madhuri Sen, owner of Ace Brand Strategist, says authenticity needs to be a priority for brands. You recently set up your own brand consultancy, Ace Brand Strategist. What do you aim to accomplish in this venture?

Training 0

Training Leadership Brand Branding 0

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. The brand purpose craze. Creativity strikes back.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Sword and the Script

OCTOBER 14, 2017

Certainly, there’s a skill to finding the more curious angles of an otherwise dull brand. One way to approach it is striving to think differently, aiming to digging a little deeper and for marketing leadership, to consider shifting roles to support the first two ideas. Also see: Your Brand is Not the Hero…Your Customer is the Hero.

Corporate 62

Corporate Storytelling B2B Facebook 62

Communications Conversations

DECEMBER 5, 2019

Tell us about your new role and what being an “Employment Brand Manager” means? In basic terms, employer brand is the reputation a company has as an employer. As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy. role in marketing and communications.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? How do you package your brand marketing content to get it out there so that people can find you, learn more about who you are, what you do, and what your call to action is? First, you need to have a message and then you need to market it.

Content Marketing 52

Content Marketing Marketing System Reputation 52

Prohibition

FEBRUARY 10, 2020

With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures. A top tip is to re-target video content to users who have previously viewed or engaged with your brand (e.g.

Video 62

Video YouTube Social Media Storytelling 62

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

Only then can we understand where brand conversations and messages make sense. In the media business, we talk a lot about how brands can get into those conversations through advertising. Mobile ecommerce is booming, with 54% of millennial and 55% of GenZ shoppers saying social is their preferred channel for discovering brands.

Trends 320

Trends Mobile Twitter Consumer 320

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Mobile Journalism 120

prTini

SEPTEMBER 19, 2014

How to Use Instagram to Promote Your Products. Why It Takes A Crisis To Get Women In Leadership. 5 Brands Using Data To Generate Blog Content. 5 Brands Using Data To Generate Blog Content. The Power of Social Storytelling. Industry Groups Release Wikipedia ‘Manual’ for PR Pros. Why Do People Trust J.K.

Tools 50

Tools Wikipedia Case Study Marketing 50

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. “Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 185

Marketing Content Marketing Data Social Media 185

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: Effective Thought Leadership in B2B ).

Survey 173

Survey Marketing B2B Study 173

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

We still prize earned media stories that appear in brand-name media outlets. We’ve always worked to create content for brands, and we still do. Subsequent updates treated brand mentions, even without links, as if they were links, rewarding good PR work with higher search rankings. And with change come challenges.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 117

Survey Measurement Public Affairs Storytelling 117

NewsWhip

DECEMBER 5, 2019

Coverage of these companies is higher than other women-led brands simply because brands in the top 500 contribute to two-thirds of the U.S. Female CEOs in the Age of Instagram. Brands like Glossier, Reformation, THINX and The Wing have deployed solid social media strategies that have rocketed their brands to success.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. 1. “Being a global brand that has local conversations, we never believed we could have a more relevant conversation with someone in Germany than the local German team could. ” Joni Lockridge, PGA.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. 1. “Being a global brand that has local conversations, we never believed we could have a more relevant conversation with someone in Germany than the local German team could. ” Joni Lockridge, PGA.

Social Media 40

Social Media Media Storytelling Local 40

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. How can you use the tactics to your advantage and improve your brand’s PR? As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Building brand awareness is essential for businesses to succeed. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Communications Conversations

APRIL 4, 2016

These brands are thinking about their newsroom differently. They’re thinking about it as a key storytelling device. Actually, it looks a lot like a Pinterest or Instagram page. They’re serviceable from a media standpoint, but are they optimized to serve a bigger purpose and multiple audiences? Take a peek.

Corporate 60

Corporate Strategy Pinterest Web 60

Sword and the Script

MAY 22, 2018

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. It’s still essential to be able to communicate your value proposition and brand differentiation very succinctly. He posts a lot of food pictures on Instagram.

Marketing 61

Marketing B2B Print Technology 61

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. I predict that brands that are able to evoke comfort, reassurance, normalcy and authenticity will excel this year. Sandy Lish, Principal/Co-Founder, Castle , Boston, Massachusetts. “In

Trends 52

Trends Trade Shows Agency Communications 52

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Wellness brands during the pandemic | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Navigating UK beyond Brexit I’m a long-time fan of Julian Stodd’s work including The Social Leadership Handbook and Social Leadership: My First 100 Days. It will almost certainly require a new type of politician to provide leadership to help the UK thrive.

Tools 69

Tools Insurance Insurance Handbook 69

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. Even though women are more apt to share and engage with brands in social media, female thought leaders don’t receive the recognition they deserve. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 15, 2021

It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher. Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals. Three decades on I’m less positive. In the past year Facebook has proven unfit to regulate itself.

Publicity 128

Publicity Government Guidelines Facebook 128

PRSay

JANUARY 9, 2019

To get more Instagram followers , tag brands and related accounts in your photos to encourage reposting. Having a big-name Instagram account notice you or repost something of yours is crucial to gaining thousands of followers, writes Mae Karwowski, founder and CEO of Obvious.ly.

Instagram 83

Instagram Storytelling Writing Strategy 83