Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Engagement Metrics: Likes, shares comments on social media.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

FEBRUARY 15, 2024

Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? In this post, we are talking about link quality from an SEO perspective.

How To 71

How To SEO Google Examples 71

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. Leaving SEO to Marketing. Looking for an in-depth guide to getting started with SEO?

Brand 88

Brand Branding SEO How To 88

Prohibition

JANUARY 29, 2024

Seach Engine Optimisation (SEO) is the holy grail of online visibility, and blogging is your trusty friend when it comes to this. Using optimised images for SEO by using descriptive file names and alt text where relevant, including your target keywords, will also help you to climb to the top of a search. Why do I need a blog?

Blogging 62

Blogging SEO Engineering Mobile 62

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies. According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.

Engineering 100

Engineering Writing Mobile SEO 100

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. Social media. Earned media. Earned media. Owned media. Paid media. ?. 00:00:01] Facebook is taking your brand to the woodshed. The reason why they use the social network in the first place to talk to friends.

Facebook 116

Facebook Video Brand Branding 116

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Source: 3 Studies Branding and Marketing ). Source: 3 Studies Branding and Marketing ).

Survey 173

Survey Marketing B2B Study 173

MaccaPR

OCTOBER 10, 2022

As I touched down in Atlanta recently, I was excited to join over 500+ influencers and notable brands such as Ryobi , Home Depot , and BEHR at the annual HAVEN influencer conference. How do brands react to an influencer’s authentic self? Highlighting failures. Would you head into your 9-5 job with messy hair and PJs on? Probably not.

Conference 62

Conference Marketing Instagram YouTube 62

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Buzzstream

DECEMBER 13, 2023

Their tools can do everything from finding media contacts to creating press releases to media monitoring. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Cision is the established PR tool, with PR Newswire boasting the largest media database.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Their tools can do everything from finding media contacts to creating press releases to media monitoring. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Cision is the established PR tool, with PR Newswire boasting the largest media database.

Digital PR 62

Digital PR Tools Google Pitching 62

PR 20/20

FEBRUARY 20, 2023

Some examples of inbound marketing tactics include: Social media. An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Search engine optimization (SEO). They increase brand awareness.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence.

Case Study 210

Case Study How To Infographics SEO 210

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) It’s just as critical as tech SEO, probably more so in many cases. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. By supplementing advertising with a PR campaign, a brand can earn visibility that attracts leads. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

FEBRUARY 1, 2024

Here’s an example of how I helped get [Site/Brand] to rank for [target keyword] here [link]. Subject Line: Missing link on your [Website Name] article Hi [First Name], I noticed [Website Name] mentioned our [brand/product] in your recent post (thanks again!), If you’re interested, I can write this article for you.

Pitching 87

Pitching Infographics Survey Resources 87

Landis PR

DECEMBER 11, 2023

If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Develop a Strong Brand Message: Your brand message should be clear, consistent, and reflective of your company’s values and mission.

Strategy 59

Strategy Company Communications Construction 59

PR 20/20

JULY 9, 2020

Influencers: Find and follow leading authors, channels, and voices who can amplify your brand’s reach. Monitoring: Keep an eye on your brand and its competitors to capture opportunities as they arise. This provides marketers with a deeper level of understanding of how people search around specific topics, brands, and even products.

Google 90

Google SEO Trends Content Marketing 90

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms.

Video 149

Video Case Study Agriculture B2B 149

PR Fuel

JUNE 18, 2020

Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. They Build SEO. They Build Credibility.

Infographics 105

Infographics SEO Writing Pitching 105

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Putting a new spin on old content can boost SEO and social traffic while giving your best content extra life. Reframe it for a new audience. Who knows?

Content Marketing 161

Content Marketing Infographics SEO Video 161

PR Fuel

JUNE 5, 2020

It’s understandable if you’re wondering why you should focus on press releases on top of your normal email marketing, social media outreach, or website copy. Establishing Media Relationships. One of the main benefits of sending out press releases is that you’ll create lasting relationships with the media.

How To 98

How To Ethics SEO Guidelines 98

Contently - Strategy

APRIL 14, 2021

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If What will change for brands. a search marketing agency.

Privacy 96

Privacy Google Advertising Advertising 96

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. adults reported seeing news on social media.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Rock the Status Quo

AUGUST 21, 2014

Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. One blog post can become a SlideShare deck, video, infographic, quote image. Help clients remember to share the article on social media; once for most platforms, but retweet it multiple times on the day it hits. Offer an exclusive.

Writing 203

Writing Blogging Pitching Content Marketing 203

Cision

SEPTEMBER 24, 2015

The release still has a crucial role to play, and not only for SEO purposes. It’s a way to keep your brand top of mind and to share the stories and announcements that will delight both the media and your audience. Headlines have always mattered , and they matter more today, thanks to SEO and social.

SEO 120

SEO Google Infographics Creativity 120

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. The clue is in the name, reactive digital PR is being reactive to the media and making your campaigns relevant to the news agenda. Proactive digital PR. Dream Jobs.

Digital PR 62

Digital PR Analysis B2C Examples 62

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Companies and brands can only be truly social if they do it themselves.

Digital PR 60

Digital PR Training Report Social Media 60

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. Perform SEO analysis. Doing that successfully requires melding together some moving parts. Enter: Google.

Strategy 108

Strategy How To Content Marketing Analysis 108

ReimaginePR

JULY 18, 2016

Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. Bonus: Before you start creating videos for your brand, keep these tips in mind. Click Here. #1: Click To Tweet. Click To Tweet.

Video 120

Video Infographics Brand Branding 120

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. The Trends.

Trends 100

Trends Media Case Study SEO 100