PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Travel media reported on hotels decorated in the style of Barbie.

Film 104

Film Marketing Sports Hotels 104

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Burrelles Fresh Ideas

MARCH 19, 2024

Hotel prices, however, have remained relatively stable, experiencing a marginal increase of only 0.7% In an era marked by shifting consumer preferences, the imperative of crafting a comprehensive PR strategy cannot be over-emphasized. Developing a PR strategy within the ever-changing travel industry demands a comprehensive outlook.

Travel 92

Travel Trends Tourism Transportation 92

Communications Conversations

MAY 15, 2015

Today’s guest post comes from a good friend of mine, Tony Saucier , director of social media at Life Time Fitness. Facebook wants to be ubiquitous with your entire web experience, but to use another analogy; they’re out to build the web’s version of the Hotel California. So what does this mean for brands and agencies?

Hotels 60

Hotels Facebook Web Journalism 60

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! Smart PR lessons from the solar eclipse. There are also some subtler connections worth exploring.

Hotels 200

Hotels Local Interviews Viral 200

Cision

MAY 4, 2017

It’s not always easy to break out of the mold and get approval to experiment and try new things or A/B test, but done right, these learning experiences can garner valuable takeaways for brands and inform future strategy. 2) More mindfulness, less strategy. 5) Be truthful.

Communications 209

Communications Hotels Technology Tools 209

Bianchi Biz Blog

FEBRUARY 1, 2024

Despite a tech-savvy environment, traditional media remains highly influential, underscoring the need for integrated strategies. Notably, the absence of fake news in traditional media reinforces the importance of authenticity, a core value for the Japanese audience. Most popular social media channels in Japan LINE is used 92.5%

Marketing 106

Marketing Newspapers Print Local 106

Communications Conversations

MARCH 21, 2023

For the last few years, we’ve heard a steady drumbeat of advice from social media experts encouraging brands to hop on TikTok. Social media teams are so stretched, asking them to add another platform, especially a time-consuming one like TikTok, is next to impossible. First, legal. You know your audience.

Company 60

Company Wikipedia Video Insurance 60

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Brand-specific tracks from Jeep, Ram and Ford will return, along with new experiential activations. 28,000), as well as 20 ft. circular vehicle pod areas.

Automotive 78

Automotive Mobile Technology Transportation 78

Shift Communications

AUGUST 10, 2015

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework.

Strategy 60

Strategy How To Transportation SEO 60

Bianchi Biz Blog

JUNE 29, 2023

You can sign up to be notified when registration for the show opens here , and it’s never too early to think about booking your flights and hotel accommodations, because you’ll be among some 150,000 attendees expected to travel to the show. Update your outreach list: It’s a big investment to have a presence at CES.

Mobile 75

Mobile Technology Automotive Trade Shows 75

David PR Group

NOVEMBER 14, 2014

The event was sponsored by Intercontinental Hotels and Bacardi , and the publicized goal was to choose a signature specialty cocktail that will be showcased in the hotels next year. The hotel chain’s goal was fairly clear to me from the outset. It was held at Bacardi headquarters, not far from my office.

Hotels 71

Hotels Marketing Strategy Advertising 71

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. Is there a difference in how you approach PR for these organizations versus for other brands? Social media is incredibly important.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Critical Mention

OCTOBER 2, 2019

Create a Strong Brand. With so many outlets available for others to speak about your organization, it’s best to make sure you spend time building a credible brand. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. Plan for Every Possible Scenario. Until next time!

Sports 80

Sports Hotels Reputation Construction 80

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are some of the biggest challenges hospitality and lifestyle brands face? The business strategies that work today won’t necessarily work tomorrow.

Television 120

Television Travel Tourism Pitching 120

Bianchi Biz Blog

JUNE 17, 2021

You can sign up to be notified when registration for the show opens here and it’s never too early to think about booking your flights and hotel accommodations. Once you have an answer to these questions and your messaging and objectives have been defined, you can start building your PR, ad and social media strategies.

Technology 86

Technology Automotive Trade Shows Hotels 86

Bianchi Biz Blog

MAY 26, 2022

You can sign up to be notified when registration for the show opens here , and it’s never too early to think about booking your flights and hotel accommodations. Once you have an answer to these questions, and your messaging and objectives have been defined, you can start building your PR, ad and social media strategies.

Mobile 87

Mobile Technology Automotive Meeting 87

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. In order to even have a business, you need to build a brand with a strong image. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. In order to even have a business, you need to build a brand with a strong image. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Waxing UnLyrical

JUNE 4, 2014

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Holistic media and commerce. Creating a sport around your brand may be the most sophisticated gamification on the planet.

Mobile 101

Mobile Community System Social Media 101

Beyond PR

MAY 13, 2016

In fact, as Leveraging PR to Drive Demand, Revenue & Profit Growth outlines, a few minor adjustments to your public relations strategy can move your results beyond building brand awareness to increasing web traffic, filling sales pipeline, and boosting revenue.

Travel 40

Travel Hotels Survey Consumer 40

Beyond PR

MAY 4, 2017

It’s not always easy to break out of the mold and get approval to experiment and try new things or A/B test, but done right, these learning experiences can garner valuable takeaways for brands and inform future strategy. 2) More mindfulness, less strategy. 5) Be truthful.

Communications 61

Communications Hotels Technology Tools 61

PR in High Definition

MARCH 21, 2018

Influencer marketing has fundamentally changed both consumer purchasing decisions and brand comms strategies. Influencers can have a tremendous impact on brand reputation – just look at what Kylie Jenner managed to do to Snapchat’s share prices with just one tweet last month. It’s best to play it straight and by the rules.

YouTube 48

YouTube Hotels Sports Social Media 48

Landis PR

JUNE 21, 2022

If your brand is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you should act now and act fast. You can sign up to be notified when registration for the show opens here , and it’s never too early to think about booking your flights and hotel accommodations.

Company 52

Company Technology Meeting Hotels 52

Bianchi Biz Blog

MAY 26, 2022

You can sign up to be notified when registration for the show opens here , and it’s never too early to think about booking your flights and hotel accommodations. Once you have an answer to these questions, and your messaging and objectives have been defined, you can start building your PR, ad and social media strategies.

Mobile 52

Mobile Technology Automotive Meeting 52

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. You need to have solid media relations skills, have managed talented PR executives before.

Agency 54

Agency Creativity Hotels Social Media 54

The Hoffman Agency

NOVEMBER 12, 2020

In every restaurant, bar, museum, hotel room I visited in Milan, Torino or Aoste, QR codes were stuck onto everything, from tables to chairs to shop windows, lifts and on the back of every possible device. QR codes everywhere.

System 74

System Mobile Hotels Retail 74

Waxing UnLyrical

AUGUST 10, 2016

Pictures, videos, and other visual media are processed 60,000 times faster than text. Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos. Here are three reasons why you should build a visual content strategy today: 1.

Instagram 40

Instagram Hotels Consumer Travel 40

Communications Conversations

MARCH 16, 2016

And, they were two claims that continue to make it very, very difficult for agencies and consultants to have realistic discussions about what influencer marketing is and how it can help your brand. Most media campaigns are measured in terms of the cost per thousand impressions,” he said. Dell probably put him up in a hotel.

Marketing 60

Marketing Hotels Advertising Advertising 60

Stephen Waddington

MAY 2, 2019

A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ , a social media analytics software company in Seattle, Washington. Just as we have in the past, we analyzed the median engagement rates and activity levels for these brands on Instagram, Facebook, and Twitter.

Social Media 70

Social Media Industry Report Nonprofit 70

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

MARCH 3, 2015

He created a unit combining existing call centers and a newly formed social-media customer-care group. The article cites how a hotel might learn guests in a profitable part of business are shortening the lengths of their stay and offer room upgrades or late check outs to drive “repeat business.”.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Beyond PR

MARCH 30, 2016

As soon as you register for an event or sign a contract to exhibit, the mountain of tasks looms – from booking your travel and designing your booth to planning your marketing and sales strategies. Design your booth strategy for conversions. Your palms start to sweat as you wonder if (and how) it will all get done.

Trade Shows 40

Trade Shows Marketing Hotels Travel 40

Norton's Notes

MARCH 21, 2017

My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007. So I write about all sorts from technology, hotels, food, news and of course my team here in Leeds.

Interviews 35

Interviews Writing Blogging Social Media 35

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. The goals and metrics will follow. ” 4.

Strategy 108

Strategy How To Content Marketing Analysis 108

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian.

Crisis 48

Crisis Airlines Reputation Corporate 48

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . There is no better story to illustrate the power of social listening to generate business. Social Conversations Aren’t So Random. One of my clients was a hotel located near an amusement park.

How To 198

How To Instagram Social Media LinkedIn 198