ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. The bread and butter of B2B PR ?

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Stephen Waddington

OCTOBER 9, 2018

The Future Laboratory hosted a discussion with Sean Pillot de Chenecey at the Corinthia Hotel London tonight to mark the launch of his book The Post-Truth Business. However a lack of trust defines much of modern life including our relationships with brands, media, organisations and governments. That’s a good thing.

Brand 109

Brand Branding Privacy Hotels 109

David PR Group

MARCH 25, 2020

Same thing with hotels. Pandemic and Your Brand) appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. Once the economy “turns back on,” some businesses will not survive while a few lucky companies will be able to quickly begin doing the same work they have always done. –John.

Brand 60

Brand Branding Hotels Meeting 60

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. The hotels there literally depended on this market. Host: This must come from the Ministry of Tourism before there is a Ministry of Branding.

Tourism 52

Tourism Hotels Brand Branding 52

Burrelles Fresh Ideas

MAY 23, 2023

The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. Admittedly, some travel segments, like flying, hotel stays, restaurants, etc., They are up more than 300% over last year.

Travel 40

Travel Tourism Airlines Hotels 40

ImPRessions - Crenshaw Communications

MAY 19, 2016

Customers quickly lambasted the brand on social media for being disrespectful on a holiday meant to honor those who died in service to the flag, and the store quickly withdrew the product from stores. Also make sure those representing your brand on the front lines are empowered to use their judgment, and well prepared for the spotlight.

Hotels 174

Hotels Retail Creativity Reputation 174

Critical Mention

OCTOBER 2, 2019

Create a Strong Brand. With so many outlets available for others to speak about your organization, it’s best to make sure you spend time building a credible brand. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. Monitor Your Online Reputation. Until next time!

Sports 80

Sports Hotels Reputation Construction 80

ImPRessions - Crenshaw Communications

APRIL 10, 2017

It offered as much as $800 and a hotel stay to anyone who would volunteer to take a later flight, but it had no takers. If that seems expensive, look at the video, think about the outrage, and consider the reputation damage involved. It’s hard to put a price tag on reputation.

Airlines 159

Airlines Hotels Reputation Crisis 159

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. In order to even have a business, you need to build a brand with a strong image. You might be thinking, “but I’m in _ field, PR doesn’t fit here.”

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. In order to even have a business, you need to build a brand with a strong image. You might be thinking, “but I’m in _ field, PR doesn’t fit here.”

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. In order to even have a business, you need to build a brand with a strong image. You might be thinking, “but I’m in _ field, PR doesn’t fit here.”

Industry 52

Industry Real Estate Healthcare Tourism 52

PR in High Definition

FEBRUARY 24, 2020

Being kind is a long-term investment in your brand. Geoffrey Colon, Head of Brand Studio at Microsoft Advertising, recently gave a talk at CES , where he mentioned that Satya Nadella is encouraging all Microsoft employees to not only think about what they can do, but what they should do. It doesn’t mean being weak; quite the opposite.

Leadership 71

Leadership Reputation Employee Hotels 71

David PR Group

NOVEMBER 14, 2014

The event was sponsored by Intercontinental Hotels and Bacardi , and the publicized goal was to choose a signature specialty cocktail that will be showcased in the hotels next year. The hotel chain’s goal was fairly clear to me from the outset. It was held at Bacardi headquarters, not far from my office. –John.

Hotels 71

Hotels Marketing Strategy Advertising 71

PR in High Definition

SEPTEMBER 30, 2016

The strength of the BBC brand and the loyalty it has shown played a huge part in their decision not to make the switch to Channel 4. Sites like Glassdoor are able to give a transparent insight into your workplace, so the role of PR is important in supporting the HR team to improve your employer brand and help win the talent war.

Brand 48

Brand Branding How To Employee 48

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. This policy encourages customers to try products without fear of commitment and builds trust with the brand. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Reputation Us

FEBRUARY 20, 2015

As a PR pro, The Academy Awards provide a wealth of takeaways on real time brand marketing, promotional tactics and more; coincidentally, it also makes for great blogging! Uncategorized Birdman Boyhood business Differentiation Film Grand Budapest Hotel Movies Oscars PR public relations storytelling Takeaways Wes Anderson'

Film 60

Film Hotels Storytelling Blogging 60

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.

Social Media 60

Social Media Strategy Media Survey 60

Doctor Spin

MAY 21, 2021

Swedish brand Oatly sells oat milk. After some publicity and targeted lobbying, eggs, ham, and bacon became the quintessential American breakfasts, and hotels worldwide started serving eggs, ham, and bacon for breakfast. The idea is instead to put yourself inside the mind of influencers and imagine how they would promote your brand.

How To 52

How To Hotels Survey Employee 52

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR in High Definition

MARCH 21, 2018

Influencer marketing has fundamentally changed both consumer purchasing decisions and brand comms strategies. Influencers can have a tremendous impact on brand reputation – just look at what Kylie Jenner managed to do to Snapchat’s share prices with just one tweet last month. It’s best to play it straight and by the rules.

YouTube 48

YouTube Hotels Sports Social Media 48

Waxing UnLyrical

JUNE 4, 2014

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Red Bull’s events, including the famous Flugtag and Crashed Ice, have literally transformed brand material into live action.

Mobile 101

Mobile Community System Social Media 101

The Hoffman Agency

FEBRUARY 17, 2020

Trade shows aren’t cheap to attend, particularly those with a global reputation like MWC or the Consumer Electronics Show in Las Vegas. Given the nature of the show, it’s no surprise that a good proportion of the companies and people that had planned to attend Mobile World Congress 2020 were coming from Asia, and China specifically.

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. Advise company on handling sensitive public issues to preserve reputation.

Agency 54

Agency Creativity Hotels Social Media 54

Onclusive

MARCH 24, 2022

Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation.

Measurement 396

Measurement Data Hotels Viral 396

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian.

Crisis 48

Crisis Airlines Reputation Corporate 48

Cision

JULY 13, 2015

In fact, having a personality will help develop your personal brand even more.” An example, you wake up in a strange hotel room next to a woman that you don’t know (later revealed to be Patty Scialfa). Your brand/business is what you do; your reputation is what people remember and share.” ” 14.

Writing 120

Writing Social Media Community Course 120

Norton's Notes

MARCH 21, 2017

So I write about all sorts from technology, hotels, food, news and of course my team here in Leeds. I also think PRs need to embrace social media listening in 2017, as it was very big in 2016, and this is only going to continue as brands use listening for their customer insights. How do you measure the success of your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. With the evolution of PR, there has been a fundamental shift in how organizations engage with their audiences.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Mark My Words

AUGUST 2, 2021

His reputation for heavy drinking and rumoured drug-taking later saw him confess to Rolling Stone, ‘I spent years poisoning myself. He dated supermodel Kate Moss – being arrested for vandalising a hotel room they were staying in, causing £8,000 worth of damage. It turned Depp into the mega-star of a blockbuster brand.

Film 60

Film Reputation Writing Instagram 60

PR in High Definition

APRIL 23, 2019

Perhaps the mega-brand will make incremental innovations in these markets, but I’m certainly not at the edge of my seat, anticipating something exciting. The advantages of a strong brand, and that brand’s reputation, is inestimably important in this regard. Is it almost a person in its own right?

Communications 59

Communications How To Print Hotels 59

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. It’s so important because it can be the first opening for brand awareness. ” 4.

Strategy 108

Strategy How To Content Marketing Analysis 108

Beyond PR

MARCH 30, 2018

Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Humans build trust with humans — not bots.”.

Publicity 85

Publicity Training Technology Data 85

Maxim Behar

MARCH 6, 2022

And then one day, a friend of mine called me at the Sheraton Hotel. There exist meetings for dinners, lunches, breakfast, conference rooms, hotels, or even online Zoom. And this is a social media business because business people, get their news, they get their information, they understand the brands, and they form their opinions.

B2B 52

B2B Communications Media Newspapers 52

ZudePR

JUNE 6, 2016

I'll find myself researching something that's neither important nor urgent, like keynote speakers for two events time or which t-shirt people reckon is the best for getting branded up. On that Road to Damascus moment) I have a well-founded reputation for being very organised, I can fit a lot into my day. When I am not, I am not.

Writing 114

Writing Social Media SEO Blogging 114

Cision

JANUARY 14, 2016

Or, you may just be looking to create brand awareness. Want to learn how listening to customers on social can benefit your brand? Suitable for businesses that can benefit from the geo-tagging feature, such as hotels or resorts. Quora is a great platform to establish your reputation as an expert in your niche.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Mark My Words

JANUARY 26, 2018

Now people are coming for their reputations and in a world where branding is everything even money and power can be threatened. Hotel chains, resorts and entertainment agents who profit as third-party suppliers must ask more questions Daily, it’s worth considering what passes through the decision chamber.

Hotels 60

Hotels Course Financial Social Media 60