5W PR

OCTOBER 18, 2023

Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Product claims and efficacy Health and wellness brands often make claims about the efficacy of their products. Health advice Brands sometimes offer health advice or tips related to their products.

Brand 78

Brand Branding Crisis Communications Healthcare 78

5W PR

APRIL 23, 2023

Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. But, smaller brands can establish themselves as trustworthy by using several strategies. Smaller supplement brands can build credibility by emphasizing quality in the brand’s products.

Consumer 88

Consumer Brand Branding Education 88

5W PR

OCTOBER 8, 2018

The US Department of Labor estimates 80 percent of healthcare decision in families are made by women. Therefore, it makes sense that healthcare content should target the key decision makers. Here are some tips to get you to get you get on right track on how you market your brand to women: Pink is not a “female” strategy.

Healthcare 60

Healthcare Marketing Social Media Instagram 60

5W PR

MARCH 29, 2023

Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. Featuring healthcare providers’ qualifications and experience, as well as promoting the safety and efficacy of medical products or treatments, can do this.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Shift Communications

SEPTEMBER 8, 2017

Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. On the other, venerable brands may perceived with a limited ability to change. Driving Healthcare Innovation. SHIFT secured more than 34 million earned media impressions, 2.3

Healthcare 79

Healthcare Leadership Local Retail 79

The Proactive Report

MARCH 27, 2020

Even healthcare practitioners are seeing their income drop because people will only come out for emergencies. Consumers need to see consistency in brand messaging in times of uncertainty. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. Plan Ahead.

Crisis 225

Crisis How To Small Business Social Media 225

Cision

JUNE 22, 2017

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. How can they overcome them?

Healthcare 266

Healthcare Analytics Agency Trends 266

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

Leadership 126

Leadership Content Marketing Healthcare Google 126

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you.

Brand 149

Brand Branding Healthcare B2C 149

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Shift Communications

APRIL 8, 2015

Tools like social media have enabled everyone to have a louder voice in regards to customer service and brand experiences. When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer. Brian LoSchiavo.

Healthcare 60

Healthcare Consumer Customer Service Social Media 60

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Shift Communications

MARCH 30, 2015

As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. At the top of the funnel, hospitals generally look for two kinds of brand recognition. There’s global brand recognition, when a hospital seeks to be the best in category. Christopher S.

Healthcare 60

Healthcare Analytics Google Local 60

wiredPRworks

OCTOBER 19, 2015

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. Marketing and PR Healthcare Keynote.

Healthcare 53

Healthcare Marketing Conference Training 53

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

The answers to these questions will dictate strategy and help PR specialists discern what storylines can achieve the visibility they need. PRs who are aware of these differences will be more precise in their outreach efforts and maximize the potential for media visibility. React to breaking news. But, pick your battles.

Enterprise 261

Enterprise Privacy Government Software 261

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

Conference 78

Conference Nonprofit Education Healthcare 78

Deirdre Breakenridge

FEBRUARY 15, 2017

Joining us as our special guests and co-hosts will be Jess Ostroff, CEO and Director of Calm at Don’t Panic Management, Laura Petrolino, Chief Client Officer at Arment Dietrich and Joe Colon, Social Media Manager at Atlantic Health System. 8. What’s the best way to build your professional brand?

Twitter 281

Twitter System Community Healthcare 281

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Remote PR Jobs

MAY 26, 2023

As an entrepreneur or business owner, you may have considered hiring a freelance PR professional to help you build your brand and increase your visibility. Will the freelancer be responsible for media outreach, social media management, content creation, or a combination of these services? How do you know who to choose?

Healthcare 187

Healthcare Survey Resources Industry 187

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Publicity 40

Publicity Healthcare Insurance Insurance 40

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

Cision

JUNE 14, 2016

Your audience will only be interested if your brand has something unique today. Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. What do you see as some of the biggest communication challenges facing healthcare brands today?

Healthcare 0

Healthcare Creativity Consumer Government 0

Bianchi Biz Blog

FEBRUARY 1, 2024

Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike. Despite a tech-savvy environment, traditional media remains highly influential, underscoring the need for integrated strategies.

Marketing 105

Marketing Newspapers Print Local 105

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. Healthcare Healthcare is one industry you might be surprised to realize utilizes PR, but public relations is becoming increasingly imperative here.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. Healthcare Healthcare is one industry you might be surprised to realize utilizes PR, but public relations is becoming increasingly imperative here.

Industry 52

Industry Real Estate Healthcare Tourism 52

Critical Mention

APRIL 9, 2020

The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. This has increased the importance of successful brand messages across online websites, publications and so on. Share Tweet Share.

Healthcare 89

Healthcare Radio Sports Video 89

PR Fuel

OCTOBER 8, 2022

Healthcare. Healthcare organizations always have news on the horizon and can benefit greatly from spreading this news to as many publishers as possible. Because healthcare organizations are such public entities, they have a big need to create a positive public image for themselves. Curious as to which companies these are?

Industry 104

Industry Company Real Estate Tourism 104

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Turned out, I also loved communications strategy.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Plus, it’s not just healthcare providers that recognize the value and benefit of telehealth – patients do, too.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Scott Public Relations

JANUARY 24, 2019

Estimated page views can indicate that your brand awareness is growing, even if it doesn’t equate to actual increases in sales or customers. Google Analytics can help you sift these branded searches out of the general traffic, and gain a better understanding of your PR efforts’ actual progress. Like what you’ve read?

Publicity 45

Publicity Insurance Insurance Healthcare 45

The Hoyt Organization

DECEMBER 8, 2023

They need to establish their brand as a credible and innovative solution. 15 earned media placements, 94 million online earned media readers, 2 million online paid media placements, and over 619,000 new social media follows. This lets you respond promptly and manage your brand reputation.

Leadership 52

Leadership Social Media Reputation Brand 52

Communications Conversations

AUGUST 11, 2020

What’s our hash tag strategy? But a recent Social Media Examiner article got me thinking about hash tags again. I have ones like #agtech , #climatechange , #agribusiness that I follow for business but then I also follow things like #branding , #digitalmarketing and others that relate more to my area of expertise.

LinkedIn 200

LinkedIn Case Study Healthcare Social Media 200

Presspage

FEBRUARY 6, 2018

Some key indicators of their new strategy being successful are: Referral traffic from the newsroom to main website has increased with over 180%. Marathon Petroleum Corporation The MPC newsroom launched early 2015 and coincided with the company’s rollout of its first social media activities. minutes reading the article.

Examples 87

Examples Strategy Communications System 87

Melissa Agnes

SEPTEMBER 26, 2014

I had the opportunity to present a crisis management workshop to some very savvy and fascinating professionals within the healthcare sector of the United Arab Emirates and Saudi Arabia. These Smart Social Media Tactics Will Help You Prevent A Crisis. Upcoming Webinar: Crisis Response Strategies for In-House Counsel.

Crisis Management 199

Crisis Management Airlines Crisis Resources 199

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Last time we spoke about your content strategy.

Healthcare 102

Healthcare Real Estate Social Media Energy 102