ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. The marketing hasn’t been bad, but most of the marketing messages have been numbingly similar. Many brands see an opening.

Brand 296

Brand Branding Advertising Advertising 296

Deirdre Breakenridge

NOVEMBER 8, 2021

When you decide to advise, partner, collaborate, or join forces with another organization, their brand automatically becomes an extension of your own. However, it can takes years to build a strong brand in the market and a matter of minutes to damage a reputation. Does the brand align with my ethics and values?

Reputation 195

Reputation Brand Branding Ethics 195

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Agility PR Solutions

SEPTEMBER 29, 2021

Although the marketer/consumer gap is narrowing, there is a continued disconnect in perceptions and expectations between the two groups, as well as a misalignment across key CX dimensions. Lack of consistency is one major reason why 74 percent of consumers believe brands fall short of […].

Consumer 147

Consumer Brand Branding Marketing 147

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.

Strategy 195

Strategy Marketing Measurement eBook 195

Burrelles Fresh Ideas

OCTOBER 3, 2023

In recent years, a new group of influencers has taken the digital world by storm: child influencers, often affectionately referred to as “kidfluencers.” These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing.

Brand 83

Brand Branding Marketing Ethics 83

Mindful Marketing

MARCH 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “When is it okay to swear in an ad?” ” This headline from one of my favorite marketing publications surprised me as thought, ‘Isn’t the answer obvious?’

Marketing 100

Marketing Healthcare Study Advertising 100

Deirdre Breakenridge

NOVEMBER 6, 2017

Granted, that could be different, if I chose to use bots to engage with potential followers and comment and like pictures, but that’s not my brand, so I’ll stick to slow growth. Blogging will allow you to make new connections: Where I go to school, we have a Facebook group called “Free and For Sale.”

Fashion 0

Fashion Blogging Brand Branding 0

Prowly

MARCH 20, 2019

In our e-book we want to show you the areas that PR and marketing agencies should be interested in and present the people who are interested in addressing communication activities to this group. The post Marketing and Brand Communication Strategies in Esports [E-book] appeared first on Prowly Magazine.

Strategy 154

Strategy Communications Brand Branding 154

ImPRessions - Crenshaw Communications

MARCH 22, 2017

Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too. The names may not be as glamorous, but the impact is real. Here’s why.

B2B 136

B2B Brand Branding Marketing 136

ImPRessions - Crenshaw Communications

MAY 28, 2019

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. That’s why engaging users and relationship marketing is so fascinating – and so elusive. Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire.

Brand 249

Brand Branding Insurance Insurance 249

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. What is the metaverse?

Brand 116

Brand Branding Fashion Marketing 116

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025.

Brand 71

Brand Branding Marketing Fashion 71

5W PR

OCTOBER 20, 2023

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. Understanding and embracing cultural insights is at the core of successful multicultural marketing. This segmentation will guide the marketing efforts.

Strategy 78

Strategy Marketing Local Groups 78

Agility PR Solutions

MAY 24, 2023

In the spirit of AAPI (Asian American and Pacific Islander) month, brands and media companies have a unique opportunity to tap into the vast potential of the Asian and Asian American market.

Data 148

Data Strategy Marketing Groups 148

Agility PR Solutions

JUNE 2, 2021

As Generation Z’s consumer power accelerates—and this is happening swiftly—communicators are increasingly challenged to figure out what strategies work best for reaching this socially-conscious group of digital natives. The post How brands use actionable data and CX insights to market to Gen Z appeared first on Agility PR Solutions.

Data 101

Data Enterprise Brand Branding 101

Marketwired

MARCH 24, 2016

By now, many brands have discovered that investing in research about a new product, different markets, or among clients and champions, can bring great rewards and help shape a brand’s future. Many research tools are available, but focus groups can be valuable in getting insights into how a product may or may not work.

Groups 100

Groups Report Survey Resources 100

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conducting Market Research To update brand values, start by conducting market research. This helps brands understand what matters to consumers and how they decide what to buy.

Consumer 88

Consumer Brand Branding Ethics 88

Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. This is what we see in our feeds from brands in 2022, right? That’s a pretty damning stat.

Brand 215

Brand Branding Instagram Video 215

Shift Communications

JANUARY 24, 2024

In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?” Here are our takeaways of the key strategies Stanley implemented to overtake the hydration market. The key : Stanley’s willingness to reinvent as a brand and appeal to a new customer segment.

Consumer 78

Consumer Strategy Marketing Viral 78

Agility PR Solutions

MARCH 12, 2023

New shopper insights research from retail marketing collective Acosta Group looks at the state of the natural/organic shopper, providing brands and retailers valuable information to drive growth in store and online.

Retail 85

Retail Brand Branding Groups 85

Agility PR Solutions

OCTOBER 3, 2018

As things stand now, there are more than 72 million Millennials living, working, earning and spending their money on the internet—making them one of the most lucrative groups to go after for any marketer or brand. The post 5 strategic tips for marketing your brand to Millennials appeared first on Agility PR Solutions.

Brand 117

Brand Branding Marketing Groups 117

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 116

Brand Branding Nonprofit Government 116

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 104

Film Marketing Sports Hotels 104

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Onclusive

JANUARY 25, 2024

In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key. Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. This is how you build and maintain a competitive edge.

Analysis 195

Analysis Media Trends Data 195

5W PR

MAY 10, 2023

Customer loyalty is essential for baby brands in a competitive market. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands.

Brand 88

Brand Branding Customer Service Guidelines 88

Stern + Associates

SEPTEMBER 27, 2023

There tends to be a rivalry between sales and marketing teams. Sales often sees marketing as out-of-touch with what’s really happening on the frontlines. Marketing can view sales as focused only on individual deals rather than the big picture. But sales folks should understand how marketing supports sales.

Marketing 62

Marketing Data Groups Strategy 62

5W PR

JANUARY 3, 2024

Choosing a career in the fields of public relations or marketing involves navigating distinct professional landscapes. Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. PR ensures effective communication with these groups to foster positive relationships.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B 158

B2B Leadership Marketing Software 158

Shift Communications

MARCH 17, 2022

By Lisa Zanchi, Director, Digital Marketing. Those essential tactics aside, our digital and social specialists analyzed major social media trends and changes and added firsthand intel on what’s performing on each network — insights to inform how these channels function as a part of an overall marketing strategy. One thing that hasn’t?

Instagram 164

Instagram Social Media Facebook Trends 164

5W PR

JANUARY 4, 2024

Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends. Brands that embrace diversity and reflect inclusive values resonate well with this generation.

Marketing 78

Marketing Community Trends Technology 78

PRSay

NOVEMBER 20, 2020

trillion Hispanic market is the largest ethnic market in the United States, and has risen by 212 percent, or $500 billion, since 2000. million in 2020, making it the second-largest ethnic group in the country. The Hispanic population has enormous potential for marketers, but how can we reach them effectively? Que lengua?

Marketing 180

Marketing Airlines Groups Community 180

PRSay

OCTOBER 17, 2019

They represent the world’s next age group: “Generation Alpha,” the demographic after Generation Z. Here’s what communicators need to know about this key, emerging group: Understanding the generation. Marketing to Alphas. Every generation is shaped by a seminal event that defines their generation.

Groups 130

Groups Mobile Real Estate Skype 130

NewsWhip

FEBRUARY 28, 2018

Groups on social media can be one way of getting your content or message in front of new audiences on social media. But what does a successful group look like? In recent months, the appeal of social media groups seems to be growing, as publishers and marketers ponder ways to better engage their social media […].

Groups 107

Groups Social Media Media Marketing 107