ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. This includes maintaining a strong brand reputation that is accurate and positive. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

Agility PR Solutions

OCTOBER 18, 2022

From higher rankings to increasing your online reputation and brand visibility, Google reviews can boost your business completely for free. However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketers are struggling to find the secret to success.

Google 78

Google Reputation Brand Branding 78

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Have you put strategic thought into what people find when they google your name? Why your online reputation matters and how ReputationGrower helps you protect it.

Brand 234

Brand Branding Reputation Crisis 234

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand Reputation Management is used to help build relationships with customers and increase sales conversions.

Reputation 62

Reputation Brand Branding SEO 62

Landis PR

JULY 26, 2021

They have quite a reputation!” When you heard that about a brand years ago, that usually meant something bad. Rather than look at online tools that are specifically designed to “fix” bad reputations, let’s take a look at tools that help brands promote a hopefully well-deserved positive reputation. By Sean Dowdall.

Reputation 111

Reputation Tools SEO Customer Service 111

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. Youth brands fight bad info, promote mental health.

Brand 284

Brand Branding Small Business Retail 284

The Proactive Report

JULY 28, 2014

Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are a known and trusted source. Trust is the X-factor that bulletproofs your site from Google slaps and algorithm updates.

Google 174

Google SEO Reputation Writing 174

Agility PR Solutions

DECEMBER 5, 2019

With conversations about brands moving further into the digital space, online reputation management (ORM) continues its massive impact on how the public perceives your business. Customers have the power to generate Google listings, share their experiences on social media, and give […].

Reputation 128

Reputation Google Social Media Brand 128

Steve Barrett on PR

APRIL 4, 2024

Owned media is increasingly being used in the tech sector by brands such as Microsoft, Apple, OpenAI and Google to push back aggressively on regulatory and reputational issues.

Company 96

Company Google Reputation Brand 96

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. Any brand should expect at least one crisis during the course of its lifespan.

Reputation 140

Reputation Crisis Social Media Google 140

ImPRessions - Crenshaw Communications

MARCH 20, 2024

In fact, brands can actually improve SEO with a thoughtful PR program. In other words, SEO is a technique to increase the likelihood that brand content will rank highly in organic search. Content – To see success with SEO, a brand needs to have focused content that holds relevant search intent. What is SEO?

SEO 203

SEO Engineering Google Examples 203

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

Video 148

Video Brand Branding Instagram 148

5W PR

MAY 3, 2018

When a professional, respected individual “Google’s” themselves, there’s a good chance that they’ll see a handful of information appearing on the front page of the search results. That culmination of digital information is an online reputation. Why is Online Reputation Management Important?

Reputation 87

Reputation SEO Social Media Google 87

Rock the Status Quo

MARCH 19, 2015

It carries the same theme of the peacock and our slogan, “we make brands more vibrant and visible online” – but with the help of my graphic designer, it will embody those ideas more beautifully than ever before. Isn’t that what a brand is all about – helping your business stick in the mind of your audience?

Reputation 100

Reputation Brand Branding YouTube 100

Agility PR Solutions

APRIL 10, 2019

There’s nothing more important for brands these days than to cultivate and display a solid reputation—and to be sure, some brands do it much better than others. The post World’s most reputable companies—who are the winners and losers? appeared first on Agility PR Solutions.

Reputation 77

Reputation Company Google Facebook 77

Presspage

NOVEMBER 13, 2017

was just taking off, with Facebook, Twitter, and most importantly Google, spreading their influence into the media industry. No longer would they rely on journalists to publish their news – PR departments stepped past journalists to begin producing and disseminating brand journalism to the audiences that mattered most.

Google 94

Google Guidelines SEO Engineering 94

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

PR in High Definition

MARCH 31, 2022

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. Here’s my four components to keeping your reputation – and brand – alive and burning. Like a 121-year-old light– a good brand needs constant maintenance.

Brand 71

Brand Branding Reputation Energy 71

PR in High Definition

JANUARY 26, 2021

We need to be thinking about the bigger picture – we’re no longer either comms or marketing professionals, we’re all the moulders and builders of brands and their reputations. There’s a reason we’re now talking about the reputation shaper brain and not the comms or marketing brain. But they can be costly too. N:onconformity.

Reputation 90

Reputation Creativity Employee Resources 90

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Axia PR

MARCH 15, 2023

The tool works like other business-listing directories, such as Google, despite its declining market globally over the past years. It is a great supplement to increase your brand awareness and optimize its visibility online.

Local 62

Local Reputation SEO Web 62

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

MAY 17, 2016

Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. Reputation. Paid media and direct marketing are powerful ways of communicating brand benefits. Again, it’s fuel for both direct marketing and paid media efforts.

Brand 195

Brand Branding Marketing Advertising 195

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

PR in High Definition

SEPTEMBER 28, 2023

Recently, I was drawn to a story about Google’s antitrust lawsuit. Earlier this month, a trial began that accused Google of monopolising internet search engines, eliminating the ability of rivals to compete. SEO actually has a critical role to play in reputation management.

Engineering 62

Engineering SEO Wireless Google 62

The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can hurt your brand’s reputation and turn away potential customers. They can also affect your search engine rankings, as Google considers the quantity and quality of your reviews when ranking your business. It gives you insights into customer concerns and perceptions about your brand.

Policies 103

Policies Construction Reputation Privacy 103

PR in High Definition

NOVEMBER 25, 2020

The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake. It’s a case of the big and small brands finding ways to make their mark in the industry – and having a solid reputation is key to this. They are definitely ones to watch! Twelve players to scope out.

Reputation 100

Reputation Industry Sports Technology 100

PR in High Definition

JUNE 25, 2020

Why do we reach for the same brand in the supermarket? I’ve read a lot of content online, attended many webinars and researched many topics via Google. That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation.

Reputation 75

Reputation Employee Leadership Product Launch 75

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation is what others (e.g.,

Reputation 60

Reputation Nonprofit Policies Financial 60

PeakMetrics Insights

SEPTEMBER 9, 2019

Google Alerts is a powerful tool to stay on top of news. You can use it to track your organization’s reputation and see what competitors are up to or to understand when a particular topic is mentioned. Google Alerts allows you to search for web, news and video results, but you’ll find that it frequently misses content.

Google 40

Google Radio Mobile Analysis 40

PeakMetrics Insights

SEPTEMBER 9, 2019

Google Alerts is a powerful tool to stay on top of news. You can use it to track your organization’s reputation and see what competitors are up to or to understand when a particular topic is mentioned. Google Alerts allows you to search for web, news and video results, but you’ll find that it frequently misses content.

Google 40

Google Radio Mobile Analysis 40

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation?

Mobile 244

Mobile SEO Web Journalism 244

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

Stephen Waddington

OCTOBER 9, 2018

However a lack of trust defines much of modern life including our relationships with brands, media, organisations and governments. We’re only starting to understand the impact of technology platforms such as Google and Facebook on society. Brand is often the only point of differentiation that’s left. That’s a good thing.

Brand 109

Brand Branding Privacy Hotels 109

Shift Communications

MARCH 30, 2015

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. At the top of the funnel, hospitals generally look for two kinds of brand recognition.

Healthcare 60

Healthcare Analytics Google Local 60

PR 20/20

AUGUST 18, 2015

Below is a guest post by Elizabeth Victor, a brand advisor for Isentia. You can find her on Twitter and Google+. Monitoring and measuring your brand's online reputation is a critical responsibility. Your brand reputation impacts every aspect of the business. Not sure what consumers are saying?

Reputation 40

Reputation Brand Branding Analysis 40

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. Bulletin experiential retail stores for women.

Brand 136

Brand Branding Retail Comparison 136