Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. adults get their daily news : social media.

Strategy 95

Strategy Publicity Media Video 95

5W PR

OCTOBER 18, 2023

Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Product claims and efficacy Health and wellness brands often make claims about the efficacy of their products. Health advice Brands sometimes offer health advice or tips related to their products.

Brand 78

Brand Branding Crisis Communications Healthcare 78

Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ? What does this mean for brands and PR professionals?

How To 195

How To Consumer Social Media Community 195

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. If you send your story to someone who is likely to be as passionate about telling it as you are, you’ll be one step closer to generating impactful coverage for your brand. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

Cision

SEPTEMBER 28, 2016

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful. Not all social networks are the same.

Social Media 120

Social Media How To Media Media Training 120

Reputation Us

MARCH 20, 2024

This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise. In this third part of the series, we consider the value of social media influencers on your reputation.

Reputation 78

Reputation Journalism Financial Corporate 78

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. This is especially crucial in financial services where people make life-changing decisions with their money. We also drilled into the data a bit more, looking at just the top 100 pieces per sector, based on most social shares.

Study 128

Study Brand Branding B2B 128

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 82

Brand Branding Marketing Ethics 82

The Hoyt Organization

JANUARY 8, 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. Authenticity and value are key components of an effective PR strategy to engage this generation. They shop around for the best deals and are less attached to specific brands.

Consumer 95

Consumer Social Media Education Advertising 95

PR 20/20

MAY 9, 2023

However, there’s a critical distinction between disparate marketing tactics and a purposeful, organized, strategic marketing strategy. A purposeful marketing strategy unites the various segments in your organization for ultimate member engagement. Event Management: Many associations organize events, conferences, or webinars.

Strategy 81

Strategy Marketing Tools Report 81

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. What is the correlation between ESG reporting and financial performance?

Report 109

Report Government Financial Trends 109

Critical Mention

JANUARY 29, 2021

With terms like “work from home” and “social distancing” going mainstream, and person-to-person interactions becoming increasingly rare, businesses changing course to adopt digital strategies are likely to fare well. Numbers matter, but engagement matters more since it is what drives the social footprint of a product.

Brand 135

Brand Branding How To Radio 135

PRSay

AUGUST 17, 2023

Assess these nine factors to decide if your brand or organization should lean in or out of Threads. Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Brands can transfer their profile, accounts followed and content preferences at the click of a button.

Pharmaceuticals 125

Pharmaceuticals Twitter Instagram Social Media 125

Shift Communications

JULY 26, 2022

And that includes adapting their external communications strategy. The post Is Your Brand Messaging Recession-Ready? For all companies, but especially those that deliver technology and services for the workforce, now is the time to prepare. A Recession-Ready External Narrative.

Brand 78

Brand Branding SEO Employee 78

5W PR

JANUARY 22, 2024

With its versatile nature, precise targeting capabilities, and ͏measura͏ble outcomes, paid adve͏rtising serves as a cornerstone in modern marketing strategies. This is in contrast to organic methods, where visibility is earned through non-paid efforts such as se͏arch engine optimization͏ (SEO) or social ͏media posts.

Advertising 78

Advertising Advertising Exercises Measurement 78

Contently - Strategy

OCTOBER 24, 2019

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance.

Financial 46

Financial Banking Content Marketing Writing 46

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Yet, nothing happens in a vacuum. Still, there’s something to be learned from each one.

Banking 212

Banking Nonprofit Twitter Advertising 212

Solo PR Pro

DECEMBER 5, 2023

Here are three robust strategies to expand your financial streams while maintaining current rate structures. Use forums, social media, and your own clients to identify problems that are not being solved. This can be challenging in an economic landscape that has been rife with rising costs, and client layoffs.

YouTube 99

YouTube Course Financial Education 99

5W PR

JANUARY 3, 2024

While both disciplines contribute to an organization’s overall success, they differ significantly in their objectives, strategies, and day-to-day activities. Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Generating brand awareness. PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

GlobeNewswire – Offers real-time monitoring of online news, print, and social media and a 360-degree view of your performance. This Cision-owned media distribution platform boasts a network of over 3,000 newsrooms (like The New York Times, ABC News, BuzzFeed and more). . Newswires aren’t earned media .

SEO 279

SEO Print Financial Product Launch 279

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

The answers to these questions will dictate strategy and help PR specialists discern what storylines can achieve the visibility they need. PRs who are aware of these differences will be more precise in their outreach efforts and maximize the potential for media visibility. React to breaking news. But, pick your battles.

Enterprise 261

Enterprise Privacy Government Software 261

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

Cision

FEBRUARY 18, 2016

Social media has given everyone a megaphone. Transparency is an overused buzz word but an underutilized strategy. When a brand can’t dictate the message anymore, it has to connect with its consumers. As Wu Tang Financial said, “Diversify your bonds.”. It means that PR is becoming even more valuable for brands.

Brand 120

Brand Branding Advertising Advertising 120

Cision

JULY 21, 2015

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. So why do so few brands have an account? Q: Instagram has been rapidly growing, but brands have been slow to adopt it as a marketing tool.

Instagram 120

Instagram Brand Branding Social Media 120

Newsfile

OCTOBER 24, 2023

PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products.

Communications 52

Communications How To Corporate Training 52

Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporate reputation—your biggest brand asset.

Communications 248

Communications Corporate Reputation Employee 248

Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

Cision

JUNE 28, 2016

Shannon Bell of The Orogen Group says aligning your communication strategy across departments is key to your success. The Orogen Group is a new company created by Vikram Pandit and Atairos Group that will make control and other strategic investments in financial services companies and related businesses. In a word: trust.

Financial 149

Financial Groups Banking Crisis 149

Newsfile

FEBRUARY 27, 2024

Bloomberg News Bloomberg News started in 1990 and specializes in financial reporting. This platform extends your global press release reach to key decision-makers, media outlets and influencers. Investors, analysts and other financial professionals will see your press releases on these platforms.

Financial 52

Financial Media Analytics Data 52

PR for Anyone

APRIL 26, 2022

Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. Financial Stories. First and foremost, if you are a marketing or social media person, what does that mean? If you are a financial planner, what does that mean? Having you pitch the media.

Twitter 130

Twitter Pitching Financial Video 130

Remote PR Jobs

MAY 26, 2023

As an entrepreneur or business owner, you may have considered hiring a freelance PR professional to help you build your brand and increase your visibility. Will the freelancer be responsible for media outreach, social media management, content creation, or a combination of these services? How do you know who to choose?

Healthcare 187

Healthcare Survey Resources Industry 187