Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 83

Brand Branding Marketing Ethics 83

5W PR

MAY 4, 2023

Brands have recognized this appeal and are using “nostalgia marketing” as a powerful tool. Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. This strategy is effective across various marketing channels like social media, print ads, and TV commercials.

Film 88

Film Marketing Consumer Fashion 88

Mark My Words

JULY 25, 2022

There seems to be a lot of strategy and thinking behind it.” Sunak’s social media strategy is masterminded by Cass Horowitz, son of best-selling novelist Anthony Horowitz. The foreign secretary’s launch film is an attempt to project her as an international stateswoman.

Social Media 60

Social Media Media Film Leadership 60

5W PR

DECEMBER 18, 2019

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. When thinking about PR strategies, you should not overlook the value of doing live, offline events. More outrageous guerrilla marketing type events should, of course, also be filmed.

Strategy 133

Strategy Marketing Trade Shows Video 133

Prohibition

JANUARY 6, 2023

A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. inform audiences, promo film, personal connection, next company event.

Video 62

Video Strategy SEO Engineering 62

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Konnect Agency

FEBRUARY 24, 2020

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility.

YouTube 98

YouTube Brand Branding How To 98

Critical Mention

JANUARY 29, 2021

With terms like “work from home” and “social distancing” going mainstream, and person-to-person interactions becoming increasingly rare, businesses changing course to adopt digital strategies are likely to fare well. Numbers matter, but engagement matters more since it is what drives the social footprint of a product.

Brand 135

Brand Branding How To Radio 135

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Earned media , although quite labor intensive and hard to scale, still beats native and paid ads as a component of a PR program that’s heavy on earned coverage. But can we say that for sponsored content ?

Advertising 334

Advertising Advertising B2B SEO 334

PR in High Definition

MARCH 31, 2022

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. Here’s my four components to keeping your reputation – and brand – alive and burning. Like a 121-year-old light– a good brand needs constant maintenance.

Brand 71

Brand Branding Reputation Energy 71

5W PR

APRIL 7, 2023

To reach a wider audience, food bloggers must use various marketing and PR strategies. Sharing recipe tutorials is also an effective approach where a blogger can film themselves preparing a recipe while providing step-by-step instructions for the viewers to follow.

Film 88

Film Video YouTube Instagram 88

NewsWhip

SEPTEMBER 25, 2019

Which brands had the most success with their Facebook and Instagram images? Given this, we wanted to look at both Facebook and Instagram to see how brands make use of the platforms with their photo strategies, and whether it is the same brands that are successful. Facebook images for brands in 2019.

Instagram 130

Instagram Facebook Brand Branding 130

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Hanks has enjoyed an illustrious film career precisely because he is not a character actor. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Remember that.

Brand 111

Brand Branding LinkedIn Instagram 111

The Resolution Blog

AUGUST 5, 2019

Memes are bigger than ever; the return of Love Island, Donald Trump’s visit, and Theresa May stepping down as Prime Minister all triggered a slew of fresh memes circulating on social media. They’ve also just recently launched their own social media company, Wagyu Social. We live in a meme culture, don’t we?

Marketing 120

Marketing Film Instagram Video 120

Prohibition

JULY 23, 2019

The use of social media campaigns has become an essential tool to help universities recruit student and manage these complex relationships. Here are some social media campaigns by universities that helped them stand out from the rest: 1. Anglia Ruskin University – Plan ARU from The Progress Film Company on Vimeo.

Social Media 54

Social Media Media Education Internal 54

PRSay

DECEMBER 9, 2019

A massive amount of planning goes into each film and television show, and the principles can be applied to your work as well. For the film and television industry, timing is everything. Every media release is planned to maximize its desired impact, which depends on the goals of the production. Big-budget blockbuster?

Film 127

Film Publicity Television Local 127

Shift Communications

DECEMBER 15, 2015

You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. Pro tip: storyboard your vines and establish clear parts to film. Are you prepared to storyboard?

Brand 60

Brand Branding Film YouTube 60

5W PR

MARCH 27, 2020

The current trending tactic for marketing strategies is influencer marketing , which has started showing up in practically every strategy. However, there are big differences between influencers, and not just where it concerns the type of audience they have and the brands that they decide to work with. Micro-influencers.

Film 97

Film Viral Social Media Strategy 97

PRSay

OCTOBER 13, 2021

As the virtual event’s moderator, PRSA CEO Linda Thomas Brooks asked the panelists how organizations can build, maintain and regain trust in an era of misinformation, cybersecurity threats and social-political upheaval. Trust ‘can’t be a communications strategy.’. It can’t be a comms strategy, a stunt or a PR tactic.

Communications 144

Communications Pharmaceuticals Corporate Film 144

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers. MGM films staged a telekinetic surprise.

Film 131

Film Viral YouTube eBook 131

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. ” And the secret is that, as “real” as this reality series looks, the stories don’t come to life without airtight strategy. That’s why our producers script the brand’s narrative to prominently feature that real character.

Communications 153

Communications Storytelling Film Training 153

Mindful Marketing

OCTOBER 9, 2022

Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. However, to capture even more interest ahead of the Halloween horror movie season, the film makers executed a truly menacing marketing strategy. Still, many marketers find it fascinating.

Consumer 80

Consumer Marketing Television Viral 80

Critical Mention

MAY 31, 2019

Identify relevant keywords that will not only reflect your brand voice and resonate with your audience. Reaching out to credible 3rd-party publications in your niche is a powerful technique to gain earned media and generate brand awareness. Advertise on social media. Today, we’re going to look at five of them!

SEO 102

SEO Film Advertising Advertising 102

Cision

OCTOBER 12, 2017

I’m also just looking forward to spending more time in the gaming community — coming from an agency, I had many different clients in different areas ranging from digital entertainment and technology, apps, games, film and consumer products. How does that affect your PR strategy? Your previous job was at Rogers & Cowan.

Film 160

Film Video Community Social Media 160

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year. PR Takeaways from top films. What’s notable about the film, for anyone who writes for a living, is its masterful use of language. In this case, we add, and watch certain films. Call Me By Your Name.

Film 136

Film Local Leadership Radio 136

PRSay

MAY 8, 2020

That strategy won’t do much to advance your cause and make new friends. The combination of TV-worthy tech and the lack of close-quarters contact required to create a segment means that virtual interviews and filmed components of news packages are likely here to stay. How can you make their job easier? Do you have content to provide?

Skype 176

Skype Media Interviews Advertising 176

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently. Determine the purpose of your video.

Video 120

Video Film Content Marketing Strategy 120

PR in High Definition

MAY 23, 2018

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. Here’s my four components to keeping your reputation – and brand – alive and burning. Like a 117-year-old light– a good brand needs constant maintenance.

Brand 75

Brand Branding Reputation Energy 75

Victorious PR

AUGUST 2, 2022

While we work closely with our clients to help them optimize their socials for press with a brand strategy kick-off call, we would love to share some tips for anyone who is planning to hire a PR firm. But what are the other tools available to you on social media?

Real Estate 52

Real Estate How To Social Media Agency 52

Prohibition

MARCH 9, 2020

Like all social media networks, the platform is always updating to become more innovative, efficient and easier to manage. For 2020, LinkedIn have introduced some really interesting updates that brands and businesses can utilise to better their social media strategy. Should I use LinkedIn Live?

LinkedIn 62

LinkedIn Video Social Media Film 62

PR for Anyone

DECEMBER 1, 2021

Also consider your brand. If you are filming in your basement, it will likely be echoey. For a refresher on your brand, watch this video on How to Get Publicity with Branding. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Remember, a brand is how you make people feel.

Interviews 130

Interviews Video Film Industry 130

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. Want more insights on media professionals?

Fashion 120

Fashion Pitching Journalism Social Media 120

5W PR

JULY 11, 2018

Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of the most inspirational strategies to hit the market over the last year or so. The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing.

Measurement 149

Measurement Education Social Media Film 149

PR in High Definition

MAY 23, 2018

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. Here’s my four components to keeping your reputation – and brand – alive and burning. Like a 117-year-old light– a good brand needs constant maintenance.

Brand 48

Brand Branding Reputation Energy 48

Cision

APRIL 20, 2016

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What are some of the key components of a successful corporate communication strategy? What is one of the biggest PR mistakes brands make?

Financial 120

Financial Corporate B2B Film 120

Norton's Notes

DECEMBER 21, 2016

This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites. Here are ten of my favourite social media campaigns from 2016. image credit s-media-cache-ak0.pinimg.com).

Social Media 28

Social Media Viral Film Media 28

Waxing UnLyrical

FEBRUARY 23, 2015

have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors.

Brand 40

Brand Branding Film Web 40