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How CGI content is impacting brand authenticity within beauty & fashion marketing

Agility PR Solutions

From mascara-clad eyelashes on the London underground and lipstick smudges across the streets of Paris, to giant handbags bouncing across Tower Bridge; 2023 has certainly been a year for computer-generated imagery (CGI) marketing.

Fashion 105
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7 tips for developing influencer marketing campaigns for fashion brands

Agility PR Solutions

Fashion is flourishing when it comes to influencer marketing. According to estimates, fashion influencer marketing could grow at a 36 percent CAGR between 2020 and 2027. Although fashion brands have been using influencer marketing for years, the strategies for marketing are changing.

Fashion 94
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What Blogging Has Taught Me About Personal Branding, the Job Market, and the Fashion Industry

Deirdre Breakenridge

A Guest Post by Lauren Goldstein, Part-Time Lifestyle & Fashion Blogger, Full-Time Student, American University. For the past eight months, I’ve posted three times a week, every week, on fashion, New York City, Washington, D.C., Along the way, I’ve learned more about myself, fashion, and PR. and life in general.

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The Dynamic Intersection of Sports, Fashion & Technology: Shaping the Future of Athletic Style

Burrelles Fresh Ideas

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. Innovation Takes Center Stage Like an athlete always trying to improve their game, relentless innovation is one of the driving forces behind the evolution of the sport-fashion intersection.

Fashion 86
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How Fashion Houses Can Utilise Podcasts to Enhance their Luxury Brand Image

Prohibition

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. As fashion houses strive to stay relevant and connect with their target audience, integrating podcasts into their marketing strategies has become essential.

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5 ways fashion brands can be gender-inclusive this PRIDE month—and from now on

Agility PR Solutions

identifying as non-binary, it is more important than ever for fashion brands to embrace gender inclusivity. In fact, the future of fashion is genderless, according to a report that 36 percent of consumers purchased clothing outside of their gender identity in 2022. million people in the U.S.

Fashion 86
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Fashion Week Isn’t Just For Big Names in Big Cities Anymore

5W PR

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. They can even live-stream a fashion show.

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