How to Keep Your Brand Top of Mind
Apple. McDonald’s. Google. The best brands know how to get in your mind and stay at the forefront by effectively implementing marketing tactics that maintain brand identity while increasing brand awareness and gaining reach. Standing out is achievable for your brand with a proper strategy that focuses on key elements.
Consistency
Consistency is crucial to connecting with audiences whether that be in the social media content you share, the newsletters you distribute internally and externally via email or the website content you post on a blog.
Social media scheduling tools like Sprout Social can help you stay on top of scheduling by providing an all-in-one tool to schedule across all platforms, making posting easier and consistency achievable. Similar management tools like MailChimp can help keep you on track for email content. Also, explore how an integrated marketing strategy could help your business improve consistency in communications.
Email Marketing
Connecting with your audiences via email will prove to be incredibly useful in maintaining awareness. Each email serves as an opportunity for you to reach your audience directly and personally and as your brand continues to grow, your email list will prove to be a key resource to achieving your goals, whatever they might be.
If it makes sense for your business, direct mail might be a good option to consider as well.
Events
Events offer big potential for your business, whether you are hosting one yourself or taking advantage of one in the area. Also, with the flexibility of webinars and hybrid events, held in-person and virtually, there has never been a better time to get involved.
For your business, this could mean holding an informational booth at a local nonprofit event to provide resources for the community, sponsoring an upcoming festival or even providing your space as a venue.
With an event planning strategy in place and a memorable experience, attendees will gain familiarity with your brand and keep you on their mind. And don’t forget the brand swag, which can be a great opportunity for you to stand out.
Positive Experiences
While you might not be able to control everything when it comes to your business, you do have a say in the client or customer experience. At the end of the day, it is up to you to go the extra mile and provide service that make people want to tell their friends and continue coming back.
Find out how HMA can help tell your story. Contact us!
