ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Educate future customers.

B2B 170

B2B Social Media Media Education 170

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust.

Healthcare 70

Healthcare Strategy Publicity Pharmaceuticals 70

The Hoyt Organization

APRIL 23, 2024

With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. In the US alone, there are over 1.8

Strategy 52

Strategy Nonprofit Social Media Leadership 52

Onclusive

JUNE 17, 2020

According to Nielsen, owned media channels are among the most trusted marketing formats. Their statistics show that branded websites and other forms of owned media are the second-most trusted form of marketing, with 70% of global respondents saying they completely or somewhat trust these sources.

Strategy 273

Strategy Media Television Content Marketing 273

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

NewsWhip

AUGUST 4, 2022

The digital world revolves around social media platforms. And as the digital world changes, so does brand strategy. Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors. Upgrade evergreen content.

Instagram 146

Instagram Brand Branding Hotels 146

5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

Consumer 88

Consumer Brand Branding Agriculture 88

5W PR

APRIL 23, 2023

Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. But, smaller brands can establish themselves as trustworthy by using several strategies. Smaller supplement brands can build credibility by emphasizing quality in the brand’s products.

Consumer 88

Consumer Brand Branding Education 88

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

5W PR

OCTOBER 18, 2023

Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Product claims and efficacy Health and wellness brands often make claims about the efficacy of their products. Health advice Brands sometimes offer health advice or tips related to their products.

Brand 78

Brand Branding Crisis Communications Healthcare 78

Prohibition

AUGUST 13, 2019

Used regularly by a worldwide audience, it’s hardly surprising that social media platforms are rapidly becoming one of the most vital aspects of digital marketing. Here’s how social media platforms can be effective for higher education : Increase Student Engagement for your University.

Education 48

Education Social Media Media Community 48

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. 3 ways your brand can level up its SEO strategy. According to Ashley Cummings —freelance writer for brands like Salesforce and Hashtagpaid —that’s a huge error.“The The biggest mistake brands make with SEO?

SEO 118

SEO Strategy Brand Branding 118

Cision

APRIL 25, 2016

Ninety-two percent of consumers trust recommendations from individuals over brands and 65 percent read more than four reviews before they put their trust in a business. So how will brands resonate with their audiences if they aren’t listening? Social media influencers. Find Your Target Influencers. Segment Your List.

Social Media 120

Social Media Brand Branding Media 120

Deirdre Breakenridge

OCTOBER 20, 2015

After all, I am an educator, right? Compared to many other seasoned educators, I still have a lot to learn and reflect upon. Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market.

Education 150

Education Training Course Social Media 150

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.

Video 62

Video Social Media Instagram Media 62

Shift Communications

DECEMBER 9, 2021

We all know our favorite brands and businesses — what they offer, what they stand for and how they project themselves to the world. But for the companies we most identity with or see a clear brand identity for, we likely do. Brands work tirelessly on social media to cultivate a loyal, connected audience.

Social Media 113

Social Media Communications Media Leadership 113

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. The voice of the customer enables you to understand on a truly granular level how your target audience perceives your brand , your competition, and even themselves and their world.

Strategy 95

Strategy Ethics Social Media Data 95

5W PR

MAY 10, 2023

Customer loyalty is essential for baby brands in a competitive market. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands.

Brand 88

Brand Branding Customer Service Guidelines 88

Deirdre Breakenridge

NOVEMBER 5, 2018

However, as PR professionals, educators, and students, we probably know that it is much easier to talk about change than actually coping with it and being in the unknown for an extended period of time. ET, to discuss change and social media. How is networking on social media different from networking “in real life”?

Community 150

Community Social Media Media Education 150

Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

Healthcare 238

Healthcare Social Media Media Case Study 238

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped.

How To 370

How To Biotechnology Case Study Leadership 370

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? Most brands, I would argue, rarely or never perform these types of audits. However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy.

Social Media 104

Social Media Media LinkedIn Facebook 104

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

5W PR

MARCH 28, 2024

Financial public relations is the best tool for developing this trust, utilizing various strategies to whip up a positive and transparent image. Media relations PR pros cozy up with journalists and media outlets, ensuring the company’s story gets told right in the public view.

Company 78

Company Publicity Financial Crisis Communications 78

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Deirdre Breakenridge

FEBRUARY 23, 2018

Using social media to launch your personal brand and help you land your dream job. ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career. Q2: What social media channels do you suggest for anyone starting out?

Brand 213

Brand Branding How To Social Media 213

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 82

Brand Branding Marketing Ethics 82

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. But there’s another short-form video format taking social media by storm: Social Reels.

Brand 92

Brand Branding Instagram Video 92

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. .” ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change.

Construction 385

Construction Crisis Reputation Social Media 385

5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. It’s an unavoidable and mandatory medium for brands to keep their audience engaged. In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high.

Fashion 74

Fashion Social Media Brand Branding 74

Prohibition

NOVEMBER 6, 2021

Understanding social PPC for your business. Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Here, we will educate you on everything social PPC! After this article, you should be able to determine whether or not you should begin spending on PPC for social media.

Social Media 62

Social Media Media Advertising Advertising 62

Cision

JULY 31, 2017

With Amazon’s purchase of Whole Foods , these and other brands will face increasing competition, making it imperative for them to own their conversations with consumers. As the industry evolves, companies and brands might find it more difficult to control their own destinies with consumers. million subscribers.

Strategy 215

Strategy How To Social Media Consumer 215

Solo PR Pro

MAY 25, 2021

In April, Pew Internet released another great report detailing social media use in 2021. YouTube trended younger (18-29), more affluent (college educated $75+) and urban. 5 surprises from Pew Internet's ‘Social Media Use in 2021' report. But, for brands, this opens up new thinking. Makes sense, right?

Social Media 103

Social Media Report Pinterest YouTube 103

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

The Proactive Report

APRIL 1, 2015

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. LACK OF STRATEGY. Probably the biggest, and most costly, mistake is to just jump in and start posting content on social sites without a plan. PR 101 RULES.

Social Media 100

Social Media Media Pinterest Education 100

Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Some experts will go for the easy route by simply presenting themselves as such on social media. To be clear: This isn’t a strategy for the faint of heart.

Leadership 52

Leadership Strategy Wikipedia eBook 52