Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation is what others (e.g.,

Reputation 60

Reputation Nonprofit Policies Financial 60

Remote PR Jobs

SEPTEMBER 25, 2023

Journalists get a more well-rounded story and brands get earned media coverage. Through HARO, you or your brand can become the go-to source about a particular topic. You can also use the service to build rapport with journalists and strengthen brand reputation, with the possibility of growing quality backlinks.

How To 100

How To Media Pitching Reputation 100

ImPRessions - Crenshaw Communications

JULY 22, 2020

For up-and-coming B2B brands, panels offer the opportunity to cultivate real brand voice, credibility, and a point of view, all of which reinforce competitive advantage. . Public speaking is also a great way to build a personal brand. It’s also an opportunity to build your personal reputation, naturally.

How To 232

How To Conference B2B Advertising 232

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. Here’s why.

SEO 221

SEO Data B2B Writing 221

Flack's Revenge

JUNE 25, 2019

document processing). Despite the march to digital transformation, old school documents of all kinds still dominate insurance. You need AI and machine learning to turn this hot mess of documents, including poorly scanned documents, faxes, PDFs and handwriting, into actionable info in a cost-effective way. Making Lemonade.

Insurance 149

Insurance Insurance Meeting Technology 149

PRSay

OCTOBER 4, 2021

Besides pitching traditional broadcast and print news organizations, media relations pros should understand the importance of digital outlets and the role of social media, including bloggers and influencers who can heighten consumer awareness for a brand. Have you seen this lack of trust affect earned-media plans?

Media Relations 191

Media Relations Media Pitching Case Study 191

Polaris

APRIL 7, 2015

Yet if you work for a large company with a good reputation, should you? However, if your goal is to build brand awareness or image, it is essential your video is easy to watch, hear and understand. The paid elements have stronger brand messaging and imagery, while the earned and social components have more discreet branding.

Video 100

Video Brand Branding Content Marketing 100

Cision

OCTOBER 3, 2016

Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. Analyze the conversations your competitor is leading that differ from what your brand has been doing, and identify ways to improve. For example – say you’re a luxury cosmetics brand.

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Software Comparison Media System 0

Prohibition

AUGUST 24, 2023

The food industry faces numerous challenges – brand awareness, customer retention and most importantly food safety. Food safety concerns can have a detrimental impact on businesses, leading to loss of reputation, customer trust, and even legal repercussions. Food PR agencies also play a critical role in crisis management.

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Agency Crisis Management Crisis Communications Crisis 62

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Business Wire

MARCH 14, 2018

The way a brand conducts business through social media is a direct reflection of the company. Brands in particular need to respect this etiquette, since social media is a public forum. One wrong move can have serious consequences for your brand reputation. The simplest use of video is to document a live event.

Social Media 160

Social Media Mobile Media Video 160

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Like the proverb, voice helps a brand stand out in a crowded field by giving it a distinct and unforgettable personality. Document Everything.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits.

Communications 52

Communications How To Corporate Training 52

Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Put out visuals that reflect its nature. Here’s how to do it: 1.

Company 84

Company Brand Branding How To 84

Buzzstream

JANUARY 26, 2024

Non-compliance will lead to email rejections and damage your sender’s reputation. According to Google’s documentation , these messages are intended to help identify email issues “so that senders can resolve issues that result in non-compliance.” Most reputable providers will format it correctly. Who Do The Rules Apply To?

Google 133

Google Guidelines SEO Reputation 133

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

The Proactive Report

JULY 28, 2014

For example, a reference by another agent with a high reputational score is of greater significance than a reference by another agent with a low reputational score. Someone with what Google calls a “high reputational score” gets more Google juice than someone else with a low score. Google Authorship. Get your bounce rate down.

Google 174

Google SEO Reputation Writing 174

ImPRessions - Crenshaw Communications

JULY 24, 2018

Some brands spoke out in response to crises, while others may have created crises by speaking out. ” In that case, the meat ban was probably smart branding. Barr tried to blame her racist posts on “ambien tweeting,” but the brand fired back that “racism is not a known side effect of any Sanofi medication.”

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Solo PR Pro

AUGUST 10, 2021

It may be old school, but I begin every proposal with a brief Situation Analysis based on initial research I’ve conducted on the potential client, the markets they serve and where they fit into those markets from a reputation and visibility perspective compared to their primary competitors.

Writing 104

Writing Analysis Case Study Video 104

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. CEOs can let their personalities show.

Case Study 178

Case Study SEO Film Video 178

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. Media coverage gets your message across to a wider audience and will establish your brand’s reputation as a credible business.

Print 112

Print Trends Agency Brand 112

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2016

The show pits law enforcement against criminals (or would-be offenders) and the justice system, and there are interesting parallels to the relationships we have representing brands and businesses in public relations. Outline what each party has to bring to the table to reach these goals, gain consensus and document it.

Meeting 136

Meeting System Reputation Communications 136

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

“Lean” communications like emails or shared documents are best for routine updates and edits to materials. It’s important to have a basic communications plan in case of an event that can impact reputation in a negative way. An exception might include this example from Trader Joe’s.

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Skype Interviews Crisis Communications Crisis 170

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Here are five ways that your company and brand should prepare for a PR crisis. Create a written crisis plan.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. This is a one-or-two page document that highlights something new or different your company is doing. Reputation and Brand Management. Media Relations.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. If they’re affected by your brand’s actions, add them to your list. It’s a living, breathing document that we’re constantly working on, says Peter.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Many organizations may not need a lengthy or very formal document, but it’s essential to convey your goals and needs to all agency teams who may want to play. Remember, you want a talented agency team that can accomplish great things for your brand, not just a group that has perfected the paperwork of RFP responses.

Agency 175

Agency Measurement Meeting Tools 175

Buzzstream

MARCH 7, 2024

But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on. Google provides insightful documentation of what makes Helpful Content from a list of questions on their blog. Links are the primary way Google traverses the web.

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System Google Policies Guidelines 62

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PR in High Definition

FEBRUARY 24, 2020

Being kind is a long-term investment in your brand. Geoffrey Colon, Head of Brand Studio at Microsoft Advertising, recently gave a talk at CES , where he mentioned that Satya Nadella is encouraging all Microsoft employees to not only think about what they can do, but what they should do. It doesn’t mean being weak; quite the opposite.

Leadership 71

Leadership Reputation Employee Hotels 71

Landis PR

JUNE 26, 2023

By analyzing sentiment analysis, media coverage, and social media conversations, AI-powered tools can help PR teams monitor brand reputation, identify emerging trends, and measure the impact of their campaigns. Just ask the NYC lawyer who made the mistake of using ChatGPT to file court documents! This is relatively common.

Publicity 52

Publicity Training Data Tools 52

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. Be sure to document everything. Be strategic with bylines.

Leadership 149

Leadership Product Launch B2B Software 149

Shift Communications

DECEMBER 5, 2016

To minimize other taste profiles, we might select a coffee bean with a reputation for a mild, inoffensive taste so that we test only the variable of burnt taste. However we choose to test, we must focus on two key points: Document every step so that the test can be repeated in the future. Stock price of the brand.

Data-Driven PR 60

Data-Driven PR Data Construction Analysis 60

Landis PR

OCTOBER 2, 2023

This is a living document, so don’t forget to update prodigiously. I’m talking about a two-pager (google sheet, tracker, project management software, whatever) that itemizes activities in weeks, months, quarters. The goal is that no one from agency or client side ever has to wonder, “what’s going on this week/month/quarter.”

Agency 64

Agency Technology Meeting Software 64

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. percent) than at brands with a limited culture (48.4

How To 120

How To Media Employee Policies 120

ISEBOX

JULY 29, 2015

These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Online communities fall under the public relations umbrella and these conversations have an impact on branding. Reputation Management. To a brand, reputation is revenue. Reputation Loss.

Media Relations 70

Media Relations Media Financial Reputation 70