Lauri Pehar Borsh

JULY 7, 2015

As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now! is still rare.

Social Media 60

Social Media Media Writing Brand 60

Lauri Pehar Borsh

JULY 7, 2015

As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now! is still rare.

Social Media 60

Social Media Media Writing Brand 60

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. You only get this by writing. A lot of writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100

5W PR

APRIL 10, 2022

Businesses can invest in branded pet merchandise and donate proceeds from their sales to local shelters. Such pet parents can be chosen for a “Client of the day’ post on social media. Such customers can be emailed to seek permission to use their photos for a company website or social media post. Digital PR.

Marketing 78

Marketing Local Social Media Blogging 78

Lauri Pehar Borsh

JULY 7, 2015

As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now!

Social Media 60

Social Media Media Writing Digital PR 60

Burrelles Fresh Ideas

JANUARY 2, 2024

Leveraging social media for SEO. Social media platforms are becoming an integral part of SEO strategies. While they don’t directly influence search rankings, their role in driving traffic and enhancing brand visibility is undeniable. He is also the founder of Bosmol.com, a social media news log.

SEO 84

SEO Mobile Engineering Ethics 84

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

The Proactive Report

JANUARY 2, 2017

This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. How Does Fake News Affect PR? As Robin’s definition states: Fake news hurts PR by lessening trust in all media.

Government 214

Government Digital PR Report LinkedIn 214

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) Regular posts can build up very nice visibility for them, lending credibility and influence to the brand they represent. Every time you distribute a press release, write a LinkedIn post with their perspective or additional “insider details,” then link to the full press release. Digital PR'

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Why are these brands so content focused? Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand. Image by Anna Fox .

B2C 157

B2C Study Exercises Sports 157

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. Before Writing a Press Release. How to Write the Best Press Release?

Engineering 128

Engineering Writing Social Media Tools 128

The Proactive Report

APRIL 27, 2018

Well, if the searcher is going to find what they’re looking for on the search result page (SERP) you had better rethink how you write your meta tags for the pages on your website and how you craft the content people see when they search – for the brand and the generic keywords related to your brand.

SEO 100

SEO Mobile Engineering Google 100

The Proactive Report

JUNE 20, 2015

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that.

Twitter 100

Twitter Media Relations How To Media 100

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

The Proactive Report

SEPTEMBER 4, 2015

SEO is a vital PR skill today. Everything you need to know about optimizing news content is in my book: SMART News: how to write branded content that gets found in search and shared in social media. Get the Digital PR Tips Newsletter. Follow me on Twitter.

SEO 100

SEO Google Digital PR Writing 100

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” SEO writing is a vital PR skill today. Get the Digital PR Tips Newsletter each week. Get down and dirty. 888 243 3470.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

The Proactive Report

MAY 3, 2015

So instead of stressing over how Facebook and other social platforms cut organic reach to our fans, remember that they’re still showing our content to the fans that show strong interest in our brand. Write in the language they understand. Venture Beat Social Media Management Report. Those people are your tribe.

Tools 100

Tools LinkedIn Google Twitter 100

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . A story, which would potentially take less than an hour or so to put together, would appeal to the mass media, as they will all be writing about it.

Data 115

Data Google Trends Survey 115

The Proactive Report

MAY 27, 2018

Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to. Social Media (75%). Brand Reputation (60%). Media Relations (55%). New Skills for PR. The traditional skills are still in demand – writing, communication and strategy. What’s Driving the Growth?

Industry 113

Industry Measurement SEO Corporate 113

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . Question #3: Have I analyzed my potential publisher’s social media? Build backlinks?

Pitching 87

Pitching Examples Social Media Trends 87

The Proactive Report

MAY 27, 2018

Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to. Social Media (75%). Brand Reputation (60%). Media Relations (55%). New Skills for PR. The traditional skills are still in demand – writing, communication and strategy. What’s Driving the Growth?

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to. Social Media (75%). Brand Reputation (60%). Media Relations (55%). New Skills for PR. The traditional skills are still in demand – writing, communication and strategy. What’s Driving the Growth?

Industry 100

Industry Measurement SEO Corporate 100

5W PR

SEPTEMBER 14, 2020

The local pages have to be found on their own, and through the national brand website, which means that the business has to localize the way that the website is coded. The best way to get a higher number of positive reviews is to ask the customers to write them and make it easier for them by offering one-click access to writing that review.

Local 88

Local Marketing SEO Mobile 88

Doctor Spin

MARCH 20, 2023

Now that AI is on everyone’s radar, I’m not writing much about it. From product descriptions and marketing materials to news articles and social media posts, AI-powered content generation tools are rapidly streamlining content production and allowing companies to maintain a consistent presence across multiple platforms.

Corporate 52

Corporate eBook Tools Data 52

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Some lean on purchasing media lists, while others prefer to hunt.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Some lean on purchasing media lists, while others prefer to hunt.

Digital PR 62

Digital PR Tools Google Pitching 62

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. We still prize earned media stories that appear in brand-name media outlets.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. I’d label the tool as a nice-to-have and a bonus layer alongside a media database.

Digital PR 161

Digital PR Tools Pitching Film 161

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Agency 48

Agency Crisis Management Fashion Social Media 48

Wildfire

AUGUST 1, 2018

For most businesses though, measuring by output is not particularly useful, and yet there are organisations out there that still measure the value of their PR agency by the number of press releases they write. Every agency measures this stuff; it’s the bread and butter of digital PR. Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. 9: Read Books. As well as blogs.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. I covered Showbiz news, which entailed covering any breaking celebrity stories from social media or sources (such as cheating scandals, breakups, pregnancies etc.).

Writing 71

Writing Pitching Study Data 71

The Proactive Report

APRIL 11, 2016

57% of internet users say they won’t recommend a brand with a bad mobile site and 40% say they turned to a competitor’s site after a bad mobile experience. And for the PR pros – this applies to your newsroom and media researchers too. Q5: What is the best way to design a website today? No, unfortunately not.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

57% of internet users say they won’t recommend a brand with a bad mobile site and 40% say they turned to a competitor’s site after a bad mobile experience. And for the PR pros – this applies to your newsroom and media researchers too. Q5: What is the best way to design a website today? No, unfortunately not.

Mobile 100

Mobile Google SEO Web 100

Garrett Public Relations

JANUARY 22, 2022

The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158