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A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any similarities to traditional PR, but in reality represents an opportunity to reach a broader audience- global, in fact- in a way that offline techniques are unable to achieve. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility.

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. The Digital and PR Evolution.

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4 digital PR and social media lessons from your favorite celebrities

PR Daily

There are plenty of lessons your brand can apply to your social media strategy from watching the rise and fall of your favorite celebrities online. Rihanna and her brand have a combined 62.6 Users start their Hollywood journey as E-listers and try to gain an A-list reputation.

Rock Your Personal Branding With LinkedIn Long-Form Posts

Rock the Status Quo

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. A lot of writing.

Can Product Review YouTuber’s Become Brand Ambassadors?

Rock the Status Quo

I came across this fantastic product review video recently when writing up a new business proposal. I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Digital PR

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

CEOs still need to step it up on social media!

Personal PR

That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now! As of April 2015, CEO participation on social media is still low.

Big Changes Ahead in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

CEOs still need to step it up on social media!

Personal PR

That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now! Digital PR GETTING PERSONAL WITH PR Online Reputation Personal Brand Personal Publicity for Executives Public Relations Social Media for Business digital executive MANAGEMENT media personal pr PRODUCTION social

Social media network broadcasting: No sales pitch please!

Personal PR

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Big Changes Ahead for the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

The Scale of Change in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

Social media network broadcasting: No sales pitch please!

Personal PR

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

NYSE reopens with 25% of staff, ‘Some Good News’ acquisition takes heat, and Pizza Hut celebrates grads

PR Daily

The move exemplifies a branding effort meant to keep an organization top-of-mind, while also racking up goodwill generated by a CSR effort and partnership during COVID-19. A recent report by Fractl titled, “ How has Coronavirus impacted digital PR and link building?

This Book Just Might COMPLETELY Change Your Business

Rock the Status Quo

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them.

This Book Just Might COMPLETELY Change Your Business

Rock the Status Quo

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them.

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. What’s not safe is ignoring social conversations, especially those related to your brand and category. Have these changes affected your social media habits for personal brand building?

5 terrific tips for winning industry awards

PR Daily

Your organization, especially if it’s a B2B company, can benefit from securing a trophy and the accompanying brand boost. Putting an industry award on the company mantel can be a nice PR win for a B2B. Your PR agency or team should keep a database of relevant awards programs.

21 tips for declaring your independence in PR

PR Daily

As July 4 th approaches, some PR pros are considering what independence really means—and are considering striking out on their own. Here are some important lessons for anyone considering a solo PR career: 1. RELATED: Deliver powerful leadership messaging in a digital landscape ].

The Wildfire way of measurement in PR

Wildfire

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work.

How to use HootSuite for PR and online marketing

PR Daily

Custom streams enable you to monitor what people are saying about your brand when they don't use your Twitter handle, to spot potential customers and engage in relevant conversations, and to use Twitter as a PR tool. Employ the custom brand search stream.

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The Deep Work Habits of 28 Highly Productive People

ZudePR

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. MendMeShop TM ©2011 #3: Beki Winchel (Anywhere There's WiFi) Beki is co-editor of PR Daily​.

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Communicators reflect on Twitter’s 10th anniversary

PR Daily

For many marketers, PR pros and journalists, Twitter is an invaluable asset. It can tarnish reputations and award 15 minutes of fame. That’s a fundamental tenet of PR, and Twitter is a great way to do that. Now] a brand’s absence from Twitter is conspicuous.

BuzzStream Data: The Outperforming Outreach Tactics We Learned From Analyzing 12,000 Campaigns

Buzzstream

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements.

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How to Get On in New Communications: Be Nice

ZudePR

We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Philippe hosts the popular weekly European PR podcast www.wagthedog.fm.

PRoust Questionnaire: Helen Reynolds

PR Conversations

What are your most striking characteristics as a PR practitioner? Unlike the stereotype of the PR practitioner — as the champers-quaffing, designer-body-con-dress-wearing, VIP – I’m more of a whisky down the pub, earnest, and not very trendy type. Why do you work in PR?

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