Critical Mention

JANUARY 29, 2021

It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Choosing the right platform(s) can make or break your marketing campaign.

Brand 135

Brand Branding How To Radio 135

Stern + Associates

SEPTEMBER 27, 2023

There tends to be a rivalry between sales and marketing teams. Sales often sees marketing as out-of-touch with what’s really happening on the frontlines. Marketing can view sales as focused only on individual deals rather than the big picture. But sales folks should understand how marketing supports sales.

Marketing 62

Marketing Data Groups Strategy 62

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either.

Brand 78

Brand Branding Viral Apparel 78

Sword and the Script

JANUARY 9, 2024

Whether you are in the market to buy this year or not, spend some time looking at the newer or independent vendors on this list. Schedule a demo during lunch and invite the whole team to attend so you can double up as professional development. HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all.

Brand 144

Brand Branding Reddit Pitching 144

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Software 78

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Article sentiment toward the brand. Want more insights?

Consumer 370

Consumer Publicity Media Analysis 370

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Your audience should always be at the center of all of your marketing strategies and tactics.

B2B 170

B2B Company Marketing SEO 170

Critical Mention

SEPTEMBER 27, 2019

If there’s one thing prosperous organizations have in common, it’s successful brand promotion. . With that in mind, we advise you to take a look at your brand’s promotional tactics. If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand.

Brand 100

Brand Branding Advertising Advertising 100

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 70

Social Media Video Viral Brand 70

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. Builds a Strong Brand Presence. Elevate your Pitch Game.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure. Her fame has made her a high commodity in brand representation.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

Brand 103

Brand Branding How To Media 103

Doctor Spin

MARCH 23, 2023

There are four types of influencer marketing. To clarify these distinctions, I’ve defined the four types of influencer marketing in this blog post. To be successful with influencer marketing, organisations need to be very clear about their intentions and expectations when reaching out to influencers.

Marketing 52

Marketing Tools Blogging Advertising 52

Critical Mention

OCTOBER 15, 2020

Not only will a podcast give you the opportunity to put a solid voice to your business, but you can also build brand credibility in your industry. . Will you focus more on email marketing or will you shift to more social media campaigns? SCHEDULE A DEMO. Focus on Client Communication. Jessica Pickering.

Tourism 186

Tourism Radio Travel Social Media 186

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Trust in your Brand. SCHEDULE A DEMO. for every dollar invested.

Tourism 157

Tourism YouTube Radio Social Media 157

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. The more positively covered your brand is – and the more you share and distribute that coverage – the better your organization’s public perception will be.

Brand 81

Brand Branding Media Case Study 81

ImPRessions - Crenshaw Communications

MARCH 28, 2019

And they should be less focused on marketing jargon — analysts can see right through that — and more focused on the technology. Bring your best demo. After B2B tech companies offer up an overview of their platform, it’s important to walk through and demo it. Given its importance, it’s critical to bring a top demo provider.

Meeting 168

Meeting B2B Technology Resources 168

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. If you’re interested in learning more, seeing a demo or giving Onclusive a try, get in touch with us!

Measurement 370

Measurement How To Analysis Data 370

Shift Communications

FEBRUARY 18, 2020

More and more marketing leaders are being called on to adopt revenue marketing. Some campaigns are strictly for brand building; sales aren’t a consideration. After all, much of public relations falls squarely within the brand building, credibility building and brand awareness categories.

Measurement 107

Measurement How To Analytics Marketing 107

Critical Mention

MAY 17, 2019

In an oversaturated market where dozens of business are targeting the same audience, making your brand stand out is crucial to its success. In each stage of the marketing funnel, brand awareness and credibility remain a consistent part of your company’s reputation and ability to drive leads and conversions.

B2B 113

B2B Marketing SEO Mobile 113

Critical Mention

SEPTEMBER 13, 2019

In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Define Your Brand’s Tone. Every organization must identify and establish its brand’s tone. SEO plays a big part in today’s digital media marketing. Utilize Video Marketing Strategies.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

SEPTEMBER 24, 2019

Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals. Produce Content Marketing.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Critical Mention

MARCH 17, 2022

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. The key to influencer marketing is to find influencers that align with your brand and its message. Build Brand Credibility. SCHEDULE A DEMO.

Social Media 144

Social Media Media SEO Instagram 144

Critical Mention

MAY 12, 2021

With Critical Mention’s Licensed Content, you can easily track and access top paywalled content and avoid signing up for multiple subscriptions just to track your brand or your competitors. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Radio 174

Radio Sports Journalism Analytics 174

Critical Mention

OCTOBER 3, 2019

Whether or not you’re new to the marketing scene, mastering the art of email marketing is an excellent way to generate ROI, feature your organization’s products and build brand exposure. Segmentation is a wonderful marketing technique that’ll help you organize and personalize your emails. SCHEDULE A DEMO.

Marketing 68

Marketing Training Groups Radio 68

5W PR

JANUARY 9, 2024

This could include events, demos, and interactive displays. Traditional brands turn to DTC Direct-to-consumer (DTC) strategies are no longer the exclusive domain of digitally native brands. Traditional brands turn to DTC Direct-to-consumer (DTC) strategies are no longer the exclusive domain of digitally native brands.

Retail 78

Retail Trends Policies Consumer 78

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Another way to practice brand consistency is to try and make your URLs as similar as possible.

Social Media 75

Social Media Marketing Media Instagram 75

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Want more insights?

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

Critical Mention

DECEMBER 6, 2019

Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Plus, it’s a place where users can gather information and form opinions of your brand as well. Personalize Your Marketing Efforts. Organize Your Email Campaigns.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. With no boundaries, everyone wins.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Before you start your marketing plan, you want to establish your company’s goals and KPIs.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Onclusive

NOVEMBER 16, 2017

Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Connecting the dots between key brand messages, PR and marketing activities that drive those messages, and the ultimate impact they have on business and revenue indicators is paramount to the future success of the practice of PR.

Media 186

Media Measurement Software Storytelling 186

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. What Is AI for Content Marketing?

Content Marketing 40

Content Marketing Company System Marketing 40

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

Critical Mention

JUNE 26, 2019

The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Content Marketing Institute. Marketing Land.

Blogging 92

Blogging Marketing Content Marketing eBook 92