Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. Twitter users take a stand to call for action.

Social Media 62

Social Media Trends Media Instagram 62

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 195

Training Media Training Reputation Crisis Communications 195

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

JANUARY 19, 2016

Social media has become a favorite medium for customer service complaints, but is there a way to transform such complaints into good PR for your company? If done well, a frustrated customer could end up singing your company’s praises. Here are five ways to turn social media complaints into positive PR.

Social Media 159

Social Media Media Airlines Customer Service 159

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. However, it does not track social media posts.

Google 75

Google Publicity Customer Service Web 75

5W PR

SEPTEMBER 21, 2020

Today’s reliance on social media platforms to search and shop by all generations continues to shine a light on every social media marketing phase. Add to that the decreased likelihood of such things as misinformation, mistimed promotions, broken links, and off-brand Tweets or posts. Why is this important?

Social Media 88

Social Media Media Case Study Construction 88

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Owned Media & Content Strategy. Media Monitoring & Analysis.

Training 370

Training Media Training Reputation Crisis Communications 370

Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line.

Social Media 239

Social Media Crisis Training Media 239

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Now, your brand must think on a global scale. Want more insights on social media listening?

Social Media 120

Social Media Real Estate Media How To 120

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. Is your brand part of the majority of marketers risking failure? You can easily steer your brand towards success by implementing social media listening. Jeff Bullas.

Social Media 120

Social Media Media Employee Reputation 120

wiredPRworks

MAY 18, 2022

.” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. I remember connecting with Barry via social media and then being surprised when he suggested a face-to-face meetup. His third book, “ BAM!

Small Business 52

Small Business Social Media Radio Media 52

The Hoyt Organization

FEBRUARY 19, 2024

This means that one of the first things potential customers will do is look up your business online. Negative reviews can hurt your brand’s reputation and turn away potential customers. It gives you insights into customer concerns and perceptions about your brand.

Policies 101

Policies Construction Reputation Privacy 101

Communications Conversations

MARCH 19, 2015

Last week, I did what marketers like us WANT consumers to do on social media: I asked my friends and family for a recommendation. Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see. And yet they seem to have a HORRIBLE brand reputation.

Airlines 60

Airlines Reputation Brand Branding 60

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Brand shaming has become commonplace.

Storytelling 78

Storytelling Internal International Social Media 78

David PR Group

MARCH 16, 2020

Aside from its medical consequences, COVID-19 has the potential to hurt or even destroy your brand. As I was sitting on the phone waiting for VRBO, the reputation manager in me was running scenarios. As I was sitting on the phone waiting for VRBO, the reputation manager in me was running scenarios. –John.

Communications 105

Communications Brand Branding Policies 105

Stephen Waddington

SEPTEMBER 5, 2018

A new Forrester report explores the application of social media listening tools and characterises the market. The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. Most tools are reliant on third-party aggregators such as webhose.io

Web 68

Web Social Media Tools Enterprise 68

Cision

DECEMBER 2, 2015

Social media makes up a large portion of modern marketing strategies, but 63 percent of marketers don’t plug in the most important piece to finish the puzzle. Social media listening provides your brand with new ideas and a multitude of opportunities to build towards what your brand hopes to become.

Brand 120

Brand Branding Employee Social Media 120

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

MAY 3, 2016

People have gone content crazy, and it’s impacting your brand. How much of that content references your brand or industry? Ready to increase share of voice, build brand reputation and drive sales? You’ll need robust media monitoring software and an understanding of these three types of mention volume: 1.

Brand 120

Brand Branding Software Nonprofit 120

5W PR

APRIL 18, 2022

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. Social media platforms.

Strategy 88

Strategy Marketing Reputation Survey 88

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Marketwired

JANUARY 26, 2016

We’re now direct ambassadors of trust and reputation. I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand. One of my favorite brands is—was—a simplified graphic design program that I even mention in my new book, Above The Noise ( in bookstores January 27 ).

Brand 100

Brand Branding Customer Service Reputation 100

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

JULY 6, 2015

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. Search for receptive individuals.

Social Media 120

Social Media Media Wikipedia Tools 120

PR in High Definition

JUNE 25, 2020

Why do we reach for the same brand in the supermarket? That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Will you pull through with a great reputation? How will your business emerge?

Reputation 75

Reputation Employee Leadership Product Launch 75

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. Each year new networks pop up and some go away.

Twitter 235

Twitter Customer Service Web Facebook 235

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

Internal comms drives good customer service. As most business people know, it costs five times as much to capture a new customer than it takes to keep an existing one. A company that boasts stellar internal customer service are leading by example, inspiring (and teaching) employees to provide great external customer service.

Internal 136

Internal International Communications Employee 136

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. However, being on social media comes with both benefits and dangers. The latter includes direct, continual contact with fans and customers. People online will blame the brand, whether or not decision makers accept responsibility.

Crisis 113

Crisis Digital PR Retail Reputation 113

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Social Media & Community Management. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

Beyond PR

SEPTEMBER 12, 2016

Branding – a word that conjures mental images of the world’s most prominent products. With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management.

Measurement 40

Measurement Reputation Brand Branding 40

Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. JC: Storytelling is, in my mind, the essence of brand development. If there’s no story, there’s no brand.

Storytelling 84

Storytelling Brand Branding Customer Service 84

5W PR

JULY 11, 2023

These salon franchises provide a framework for success, brand recognition, and ongoing support. Established Reputation and Brand One of the primary benefits of investing in a beauty salon franchise is the opportunity to align with an established brand and reputation.

Communications 60

Communications Training Advertising Advertising 60