Remove Brand Remove Customer Service Remove Instagram Remove Viral
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The importance of a social media strategy #engaging

Engage PR

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.

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The Difference Between PR and Media Relations + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

Want to Go Viral? Instagram: How the Must-Have App Became the World’s Camera Filter. Brand Anonymity is Dead: Meet Community Manager 2.0. How to Leverage a Personal Touch to Enhance Customer Service (client). Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. S ign up today !

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Paid vs organic social – what’s the difference?

Prohibition

Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. For instance, brands leverage organic social to: develop their style and tone of voice.

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How to Prepare a PR Crisis Plan

Prohibition

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62
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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. We’re going to discuss the chatter about your brand among external sources, which is higher than ever, and that old chestnut about tightening budgets.

Media 202
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Transform Your Brand Into an Icon with Visual Consistency

Beyond PR

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. But consistency goes beyond the products you develop and customer service you provide. Delivering a consistently exceptional experience is essential.

Brand 40
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6 Best Practices for Social Media Promotion

Cision

This is why we need to promote our brands, businesses, messages and ideas. Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Handle the low-hanging fruit (customer service). Attention is finite and our need for attention is not.